Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
    
   
   
   
   
   

Beef Buzz News


Meat Scientist Brad Morgan Unphased by Rise of Fake Meat, Says It's No Competition for Real Thing

Tue, 12 Mar 2019 12:00:49 CDT

Meat Scientist Brad Morgan Unphased by Rise of Fake Meat, Says It's No Competition for Real Thing As awareness of alternative meat production grows in prominence, Dr. Brad Morgan of the Performance Food Group, informally asked his company’s sales staff if they have been approached by their food service customers about these products that as of late have been highly publicized. Indeed, they have been, but only from a point of curiosity. The former Oklahoma State University meat scientist recently spoke about the rise of plant and animal cell-based protein products during Kansas State University’s recent Cattlemen’s Day Conference, offering his perspective on the way in which this new segment is evolving and the potential for encroachment it has in the traditional meat market, which fears falling victim to a similar situation the dairy industry found itself in with the advent of products mimicking milk for example.


According to Morgan, some restaurants are starting to offer such items on their menus. For instance, the failed McLean Deluxe burger from McDonald’s, a non-fat burger patty first introduced in 1991. Most of the products seen today, like the McLean Deluxe, come in frozen ready to cook form. But, Morgan views this as less than threatening to the role in which conventionally raised meat plays currently, remarking that most patrons of these establishments go there to order a traditional burger, not a substitute.


While he believes most consumers will prefer traditional meats over imitation, he also believes there will be a market for these products as they continue to develop - a niche market anyway. Like the case with turkey bacon, there are people that will buy these products but he insists it will only be a relatively small segment of the consumer base. Again, while Morgan views this as largely a non-event, he argues what is important is that consumers fully understand what they are buying. Which should be the case as per the recently announced agreement between the US Department of Agriculture and the Food & Drug Administration. USDA has ensured that its oversight of the labeling of these products will include prominent visuals that clearly denote their plant or lab-based origins. In addition, several states including Oklahoma are currently working to legally define what is and is not considered meat and what products can be sold commercially under that term. Despite the anxiety that seems to be building, Morgan attempted to reassure stakeholders.


“Don’t get too nervous about this. Right now, one out of ten people may consider purchasing one of these types of items. I think that number would even go down when you start talking about the price associated with them at this point. The other thing is, this is all being done in a lab. It’s not in a large production system. They’re still a long way to get there,” he said. “I think we have another 10-15 years before they would even come close to being put into commercial production. We just have to be proactive as an industry and I think we have been.”


Listen to Morgan’s full commentary on the subject of alternative meat products with Radio Oklahoma Ag Network Farm Director Ron Hays, on today’s Beef Buzz - brought to you by the American Angus Association. America’s breed.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   




   

Listen to Morgan's full commentary on the subject of alternative meat products on today's Beef Buzz.
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • OSU's Dr. Peel Says Packing Plants Have Incentive To Return To Full Capacity  Tue, 26 May 2020 09:50:06 CDT
  • No Surprises Found in the May USDA Cattle on Feed Report- So Says OSU Economist Dr. Derrell Peel  Sat, 23 May 2020 16:41:14 CDT
  • Animal Rights Activists Using COVID-19 Crisis To Attack Ag Animal Industry  Fri, 22 May 2020 10:30:10 CDT
  • NCBA President Marty Smith Encouraged By Government Aid Program And Packing Plant Progress  Fri, 22 May 2020 03:55:11 CDT
  • Boxed Beef Prices Fall As Supply Chain Catches Up With Demand  Wed, 20 May 2020 10:20:11 CDT
  • Packing Plants Slowly Increasing Capacity But It Could Take Months To Work Off Cattle Back Log, Says KSU's Dr. Glynn Tonsor  Tue, 19 May 2020 09:40:55 CDT
  • Packing Plants Slowly Increasing Capacity But It Could Months To Wrok Off Cattle Back Log, Says KSU's Dr. Glynn Tonsor  Tue, 19 May 2020 09:18:11 CDT
  • Consumers Will Have Plenty of Beef For Memorial Day Cookouts, Says NCBA's Colin Woodall  Mon, 18 May 2020 09:44:12 CDT
  • More Relief Could Be Headed To The Farm, Says NCBA's Colin Woodall  Fri, 15 May 2020 10:38:11 CDT
  • Beef Exports Value Estimated at $1 Billion For U.S. Cattle Producers, Says Dr. Derrell Peel  Thu, 14 May 2020 17:14:56 CDT
  • NCBA's Alisa Harrison Explains New Beef Consumer Research And Memorial Day Campaign  Wed, 13 May 2020 10:27:15 CDT
  • Getting Labor Force Back Online Critical For Packing Plants, says Iowa State's Dr. Lee Schulz  Tue, 12 May 2020 10:01:16 CDT
  • Fomer CBB Chair Chuck Coffey Says It's Our Job to Promote Beef  Mon, 11 May 2020 10:06:23 CDT
  • Ag Economist Bart Fischer Explains Why Beef Trade Must Be a Two-Way Street  Fri, 08 May 2020 10:04:16 CDT
  • Texas A & M Ag Economist Bart Fischer Says Investigation Into Meat Market Collusion is Underway  Thu, 07 May 2020 10:32:18 CDT
  • OSU's Dr. Peel Urges Understanding The Meat Industry Before Making Wholesale Changes  Wed, 06 May 2020 10:30:28 CDT
  • Beef Producers Working To Help Food Service Industry Reopen  Tue, 05 May 2020 09:57:16 CDT
  • Years of Beef Checkoff Research Now Paying Dividends For Consumers, Says NCBA's Alisa Harrison  Mon, 04 May 2020 09:59:18 CDT
  • U.S. Meat Export Industry Ready to Meet The Global Market Demand, Says Dan Halstrom, USMEF President and CEO  Fri, 01 May 2020 09:55:12 CDT
  • U.S. Meat Eport Federation Bracing For Full Impact of COVID-19  Thu, 30 Apr 2020 10:07:11 CDT
  • Trump's Order To Keep Meat Processing Plants Open Will Not Immediately Fill Retail Meat Counter, Says OSU's Derrell Peel  Wed, 29 Apr 2020 10:05:17 CDT
  • Katelyn McCullock, Livestock Market Information Center, Believes Cattle Market Could Get Worse, Depending on Plant Closings  Tue, 28 Apr 2020 10:10:11 CDT
  • Latest Cattle on Feed Report Shows Why There is a Ripple Effect Happening in The Cattle Processing Chain as Cattle Are Being Backed Up Into May and June  Mon, 27 Apr 2020 11:55:13 CDT
  • TCFA President Ross Wilson Requests USDA To Waive COVID-19 Payment Limits  Fri, 24 Apr 2020 17:47:12 CDT
  • OCA's Michael Kelsey Offers Insight Into Cattle Producers Forced to Make Tough Decisions During Uncertain Time  Thu, 23 Apr 2020 10:17:10 CDT
  • The Navigable Waters Protection Rule, Which Replaces The Old WOTUS Rule, Is Now Official. NCBA's Chief Environmental Counsel Scott Yager Explains What That Means  Wed, 22 Apr 2020 10:08:37 CDT
  • As Cattle Processing Drops 20 Percent, KSU's Dr. Glynn Tonsor Offers Hope Beef Demand Will Rebound  Tue, 21 Apr 2020 09:56:32 CDT
  • USDA Coronavirus Funds Tagged For Livestock Producers, But Relief May Be a Month Away, Says NCBA's Colin Woodall  Mon, 20 Apr 2020 09:51:54 CDT
  • Colin Woodall, NCBA CEO, Is Hopefull Meat Packing Plant Closures Are Only Temporary  Fri, 17 Apr 2020 09:55:10 CDT
  • The Live Cattle Futures Market is Relevant, Yet Seems Overly Pessimistic Says Don Close, Rabo AgriFinance Analyst  Fri, 17 Apr 2020 04:56:10 CDT
  • Economist Don Close with Rabobank Compares COVID-19 Impact on Beef Industry to Nixon Era Price Freeze  Wed, 15 Apr 2020 14:28:12 CDT
  • OSU Extension Livestock Economist Dr. Derrell Peel Says Fear of The Unknown Driving The Cattle Market Now  Tue, 14 Apr 2020 09:59:16 CDT
  • Economic Analysis Shows Beef and Pork Prices Negatively Impacted by Temporary Plant Closings  Mon, 13 Apr 2020 10:15:54 CDT
  • KSU Livestock Market Economist Glynn Tonsor Explains Once In a Lifetime Shock to Beef Industry is Partly to Blame For Market Disruption  Fri, 10 Apr 2020 09:58:28 CDT
  • KSU Livestock Market Economist Glynn Tonsor Explains Once In a Lifetime Shcok to Beef Industry is Partly to Blame For Market Disruption  Fri, 10 Apr 2020 09:53:12 CDT

  •  

    Beef Buzz Archives

    Old Archives  |   2010  |   2011  |   2012  |   2013  |   2014  |   2015  |   2016  |   2017  |   2018  |   2019  |   Jan 20  |   Feb 20  |   Mar 20  |   Apr 20  |   May 20  |   Jun 20  |   Jul 20  |   Aug 20  |   Sep 20  |   Oct 20  |   Nov 20  |   Dec 20
       

    Ron salutes our daily email sponsors!

    Oklahoma City Farm Show KIS FUTURES, INC. Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment AFR Insurance Stillwater Milling Oklahoma Cattlemen's Association

    Our Road to Rural Prosperity sponsors!

    Banc First OPSRC ORWA TPAOO TPAOO

    Search OklahomaFarmReport.com


       
       
    © 2008-2020 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.