Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   

Beef Buzz News


Meat Scientist Brad Morgan Unphased by Rise of Fake Meat, Says It's No Competition for Real Thing

Tue, 12 Mar 2019 12:00:49 CDT

Meat Scientist Brad Morgan Unphased by Rise of Fake Meat, Says It's No Competition for Real Thing As awareness of alternative meat production grows in prominence, Dr. Brad Morgan of the Performance Food Group, informally asked his company’s sales staff if they have been approached by their food service customers about these products that as of late have been highly publicized. Indeed, they have been, but only from a point of curiosity. The former Oklahoma State University meat scientist recently spoke about the rise of plant and animal cell-based protein products during Kansas State University’s recent Cattlemen’s Day Conference, offering his perspective on the way in which this new segment is evolving and the potential for encroachment it has in the traditional meat market, which fears falling victim to a similar situation the dairy industry found itself in with the advent of products mimicking milk for example.


According to Morgan, some restaurants are starting to offer such items on their menus. For instance, the failed McLean Deluxe burger from McDonald’s, a non-fat burger patty first introduced in 1991. Most of the products seen today, like the McLean Deluxe, come in frozen ready to cook form. But, Morgan views this as less than threatening to the role in which conventionally raised meat plays currently, remarking that most patrons of these establishments go there to order a traditional burger, not a substitute.


While he believes most consumers will prefer traditional meats over imitation, he also believes there will be a market for these products as they continue to develop - a niche market anyway. Like the case with turkey bacon, there are people that will buy these products but he insists it will only be a relatively small segment of the consumer base. Again, while Morgan views this as largely a non-event, he argues what is important is that consumers fully understand what they are buying. Which should be the case as per the recently announced agreement between the US Department of Agriculture and the Food & Drug Administration. USDA has ensured that its oversight of the labeling of these products will include prominent visuals that clearly denote their plant or lab-based origins. In addition, several states including Oklahoma are currently working to legally define what is and is not considered meat and what products can be sold commercially under that term. Despite the anxiety that seems to be building, Morgan attempted to reassure stakeholders.


“Don’t get too nervous about this. Right now, one out of ten people may consider purchasing one of these types of items. I think that number would even go down when you start talking about the price associated with them at this point. The other thing is, this is all being done in a lab. It’s not in a large production system. They’re still a long way to get there,” he said. “I think we have another 10-15 years before they would even come close to being put into commercial production. We just have to be proactive as an industry and I think we have been.”


Listen to Morgan’s full commentary on the subject of alternative meat products with Radio Oklahoma Ag Network Farm Director Ron Hays, on today’s Beef Buzz - brought to you by the American Angus Association. America’s breed.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   




   

Listen to Morgan's full commentary on the subject of alternative meat products on today's Beef Buzz.
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • Producers Face Many Considerations as Feeder Markets Come Under Pressure of Rising Feed Costs  Wed, 17 Jul 2019 11:04:44 CDT
  • OSU Market Watcher Derrell Peel Shares His Observations from the Countryside on the Cattle Industry  Tue, 16 Jul 2019 09:57:41 CDT
  • R-CALF CEO Bill Bullard in Oklahoma to Promote a Pro-MCOOL Message to Local Beef Producers  Mon, 15 Jul 2019 11:31:25 CDT
  • Greenhouse Gas Guru, Mitloehner, Says Cow-Fart Protestors Spread More Manure than Beef Industry  Fri, 12 Jul 2019 14:15:28 CDT
  • LMIC's Jim Robb Says US Beef Exports Finally Catch Up to Speed While Imports are Larger Than Expected  Thu, 11 Jul 2019 10:39:43 CDT
  • Boxed-Beef Trade's Surprising Performance Underpinning Current Strength in the Marketplace  Wed, 10 Jul 2019 10:28:23 CDT
  • New Web-Based Sire Selection Tool Promises Easier Decision-Making with Herd Specific Optimization  Tue, 09 Jul 2019 10:25:26 CDT
  • Feeling Buried by All the EPDs Out There? University of Nebraska's Matt Spangler May be Able to Help  Mon, 08 Jul 2019 11:54:46 CDT
  • What Do Consumers Really Think About Beef? They Love It... They Just Don't Know Much About It  Fri, 05 Jul 2019 10:32:55 CDT
  • NCBA's Head of Market Research Rick Husted Talks Consumer Perceptions of Beef and Beef Production  Wed, 03 Jul 2019 10:24:30 CDT
  • Industry Association Spearheads Effort to Create Recovery Tool for Producers Victim of Dealer Default  Tue, 02 Jul 2019 10:34:22 CDT
  • BQA Program Continues to Benefit, Improve US Beef Industry as More Producers Commit to Quality  Fri, 28 Jun 2019 10:21:34 CDT
  • Ag Economist Glynn Tonsor Expects Strong Market Reaction if Positive Movement Made in Trade Talks  Thu, 27 Jun 2019 11:06:12 CDT
  • While Not a Market Mover, Latest On Feed Report Does Not Bode Well For Feeders' Bottom Lines  Wed, 26 Jun 2019 11:13:34 CDT
  • Oklahoma National Stockyard's First Female General Manager Kelli Payne Showcases Market's Historical Significance  Tue, 25 Jun 2019 10:53:50 CDT
  • Secure Food Supply Plans Allow Farmers and Ranchers to Take Biosecurity into Their Own Hands  Mon, 24 Jun 2019 12:22:48 CDT
  • RMA's Haying and Grazing Date Adjustment Good News for Cattle Producers Badly in Need of Forages  Fri, 21 Jun 2019 11:40:04 CDT
  • NCBA's Scott Yager Touts Livestock Producers' Regulatory Relief from Superfund Law Under FARM Act  Thu, 20 Jun 2019 11:07:36 CDT
  • Market Watcher Derrell Peel Shares His Advice on How to Build Your Strategy Around Market's Mounting Volatility  Wed, 19 Jun 2019 10:05:52 CDT
  • Prospect of Higher Feed Costs Generating Both Challenges and Opportunities for Cattle Producers  Tue, 18 Jun 2019 11:01:21 CDT
  • Beef Industry Experts Don Close and Kent Bacus Explain Why Mandatory Labelling Isn't So "COOL" After All  Mon, 17 Jun 2019 11:36:49 CDT
  • Rabo Agrifinance’s Don Close Shares His Top Four “Unknown Unknowns” of the Beef Industry in 2019  Fri, 14 Jun 2019 09:29:13 CDT
  • Despite Minor Declines, US Beef Export Business Continues to Perform Well as Fringe Markets Grow  Thu, 13 Jun 2019 13:19:37 CDT
  • Cattle Market Under Pressure as Corn Plantings Continue to Struggle, Adding to Price Weakness  Wed, 12 Jun 2019 11:07:37 CDT
  • Government Cracks Down on Sue and Settle Tactics Employed by Environmental Activist Groups  Tue, 11 Jun 2019 10:28:55 CDT
  • Industry Has Its Work Cut Out for Itself as Wildlife Service Weighs Listing the Lesser Prairie Chicken  Mon, 10 Jun 2019 11:19:40 CDT
  • NCBA's Colin Woodall Calls Out Misconceptions About Fake Meat's Claims of 'Zero-Sum' Production  Fri, 07 Jun 2019 10:49:24 CDT
  • Donnell Brown Proclaims Efficiency the Next Great Frontier, Genomic Enhancement will Get Us There  Thu, 06 Jun 2019 09:53:06 CDT
  • Generational Transfer Happens Whether We're Prepared for it or Not - So Why Not Plan Ahead Now  Wed, 05 Jun 2019 09:42:15 CDT
  • Food Industry Leader John Patrick Lopez Says Sharing Agriculture's Story is Everyone's Responsibility  Tue, 04 Jun 2019 10:15:01 CDT
  • OKC-Based Processor Behind McDonald's Non-Frozen Beef Menu Brings Chain Some Fresh Sizzle  Mon, 03 Jun 2019 11:57:26 CDT
  • China's African Swine Fever Problem Largely Seen as a Positive for US Ag- But What's the Downside  Fri, 31 May 2019 10:20:36 CDT
  • Angus Dollar Value Index Upgraded to Meet Today's Economic Conditions, Dan Moser Explains  Thu, 30 May 2019 10:59:45 CDT
  • Greenhouse Gas Guru, Mitloehner, Says Cow-Fart Protestors Spread More Manure than Beef Industry  Wed, 29 May 2019 09:40:47 CDT
  • USDA Reports Highest May 1 Inventory of Cattle on Feed Since '96 - Derrell Peel Shares His Analysis  Tue, 28 May 2019 10:21:29 CDT

  •  

    Beef Buzz Archives

    Old Archives  |   2010  |   2011  |   2012  |   2013  |   2014  |   2015  |   2016  |   2017  |   2018  |   Jan 19  |   Feb 19  |   Mar 19  |   Apr 19  |   May 19  |   Jun 19  |   Jul 19  |   Aug 19  |   Sep 19  |   Oct 19  |   Nov 19  |   Dec 19
       

    Ron salutes our daily email sponsors!

    Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show AFR Insurance Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com


       
       
    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.