Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   

Beef Buzz News


Certified Angus Beef Just Passed 1 Billion Pounds in Annual Sales, But Can They Really Hit 2 Billion?

Thu, 18 Apr 2019 10:16:55 CDT

Certified Angus Beef Just Passed 1 Billion Pounds in Annual Sales, But Can They Really Hit 2 Billion? Mark McCully is vice president of development at Certified Angus Beef. Recently, the brand celebrated a remarkable milestone which coincided with its 40th anniversary, selling one billion pounds of product in 2018. McCully admitted that many in the CAB office were once skeptical this goal could ever really be reached. However, he says the unprecedented success has proven it can be done and now the CAB team is setting their sights even higher. In a recent interview with Radio Oklahoma Ag Network Farm Director Ron Hays, McCully insisted that there is a lot of opportunity on the horizon and the brand's future is looking bright.


"When we first started talking about a billion pounds, that was about 10 years ago. At the time a lot of us probably though 'yeah a billion pounds is a nice number to talk about, but we'll probably never get there-,'" McCully remembered. "Today, we're talking about two billion pounds and we don't believe it's an if - it's a when - because around the world the demand for high quality, grain finished, highly marbled beef is super high."


McCully says the industry continues to produce more and more prime and CAB qualifying beef. As that available supply grows, he says it allows CAB to break into more markets. Over time, more chefs and retailers around the world have realized the value and quality of the CAB brand and how it can be used to set their businesses apart from their competitors within the overcrowded food service industry. In turn, this has exposed more customers to the brand and has helped to further build existing demand.


"So, we're pretty bullish. We think this is going to continue to grow," he said. "We'll probably have some hiccups along the way. Exports are over 15-16 percent of our business today and we know that's a volatile marketplace. But long-term we think there's an awful lot of demand still out there."


Listen to McCully and Hays discuss CAB's bright future ahead, on today's Beef Buzz.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.


   




   

Listen to McCully and Hays discuss CAB's bright future ahead, on today's Beef Buzz - click tab below.
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • January Cattle on Feed Report Three Percent Under Year Ago- Derrell Peel Says Tighter Supplies Will Be Around for Awhile  Mon, 23 Jan 2023 05:15:04 CST
  • Derrell Peel Talks Latest Cattle on Feed Report- Showing Fewer Cattle on Feed, Lighter Placements and Stronger Marketings.  Mon, 26 Dec 2022 08:19:00 CST
  • Kara Lee with Certified Angus Beef Tells Cattlemen 'Cut the Bull'  Fri, 23 Dec 2022 14:30:39 CST
  • Beef Checkoff Utilizes Digital Marketing Techniques to Interact with Consumers   Thu, 22 Dec 2022 16:02:51 CST
  • Beef Checkoff Research, Education, and Promotion Efforts Point Consumers to Beef  Wed, 21 Dec 2022 16:15:46 CST
  • OSU Economist Derrell Peel Expects US Beef Export Strength to Continue Into the New Year   Tue, 20 Dec 2022 08:00:35 CST
  • NPPC's Michael Formica Feeling Positive About Supreme Courts Upcoming Proposition 12 Decision  Mon, 05 Dec 2022 10:08:27 CST
  • NCBA Fights to Improve Marketing Options for Cattle Producers  Fri, 02 Dec 2022 09:58:28 CST
  • Chinese Consumers Continue to Grow Appetite for U.S. Beef  Thu, 01 Dec 2022 09:23:49 CST
  • Merck Creates Value for Producers and Consumers with Technology and Biopharmaceuticals   Wed, 30 Nov 2022 09:55:28 CST
  • NCBA’s Todd Wilkinson Ready to Fight Back Against Regulatory Overreach in the Cattle Industry   Tue, 29 Nov 2022 10:13:33 CST
  • NCBA and PLC Call ESA Listing Plan of Lesser Prairie Chicken Punitive for Cattle Producers in Southern Plains  Wed, 23 Nov 2022 14:51:02 CST
  • November Cattle on Feed Report Confirms October Pattern of Lower Placements and Tighter Cattle Numbers in Feedlots  Tue, 22 Nov 2022 05:07:02 CST
  • Turning the Corner- OSU's Derrell Peel Sees Tighter Cattle Inventories into 2023 in Latest Cattle on Feed Report  Mon, 21 Nov 2022 04:36:33 CST
  • Turning the Corner- OSU's Derrell Peel Sees Tighter Cattle Inventories into 2023 in Latest Cattle on Feed Report  Mon, 21 Nov 2022 04:27:40 CST
  • Midterm Elections to Set Stage for What Can Be Expected in 2023 Farm Bill  Mon, 07 Nov 2022 12:13:57 CST
  • USMEF's Dan Halstrom Remains Cautiously Optimistic about Strong Beef Demand Going Forward  Thu, 03 Nov 2022 09:35:46 CDT
  • Economic Factors Create Hesitancy in Beef Plant Expansion Plans  Wed, 02 Nov 2022 11:03:34 CDT
  • NCBA's Mike Simone Says Consumer Interest in Fake Meat is on the Decline  Tue, 01 Nov 2022 11:41:02 CDT
  • Beef Remains Valued Product for Consumers as it Allows Them to Stretch their Dollar  Mon, 31 Oct 2022 09:15:56 CDT
  • Hugh Aljoe Provides Methods to Begin and Maintain Good Land Stewardship  Fri, 28 Oct 2022 09:30:13 CDT
  • Implement Soil Health Practices Now to Increase Forage Production when Rains Come  Thu, 27 Oct 2022 15:14:07 CDT
  • Third Beef. It's What's For Dinner. 300 Promotes the Beef Industry on a National Level  Wed, 26 Oct 2022 15:32:23 CDT
  • Latest Cattle on Feed Report from USDA Implies Fewer Pounds of Beef Available in 2023   Tue, 25 Oct 2022 10:17:53 CDT
  • OSU's Derrell Peel- Lower Placements and Smaller On Feed Number Highlight October Cattle on Feed Report  Sun, 23 Oct 2022 12:45:37 CDT
  • Beef Checkoff Research Continues to Share Beef Sustainability Story with Consumers  Fri, 21 Oct 2022 09:23:36 CDT
  • Beef Checkoff Research Works to Ensure Consumers Beef is a Product They Can Trust  Thu, 20 Oct 2022 13:44:44 CDT
  • Odds for Significant Wheat Pasture Going Lower Daily in the Southern Plains  Wed, 19 Oct 2022 14:35:46 CDT
  • NCBA Weighs in on California's Proposition 12   Tue, 18 Oct 2022 11:32:24 CDT
  • 2022 Stockyards Steak Out Takes Oklahoma Beef to the Next Level  Mon, 17 Oct 2022 11:09:07 CDT
  • Holding Onto Your Cow Herd a Little Longer is Projected to Pay Off, says Randy Blach  Fri, 14 Oct 2022 08:14:05 CDT
  • Randy Blach Confident in Better Cattle Market Conditions Down the Road  Thu, 13 Oct 2022 09:43:02 CDT
  • No Imports or Exports Would Result in a Smaller U.S. Beef Cattle Industry  Wed, 12 Oct 2022 16:11:15 CDT
  • Derrell Peel Explains Why International Trade of Beef is Valuable  Tue, 11 Oct 2022 08:19:29 CDT
  • Animal Agriculture Hopeful for a Win as U.S. Supreme Court Looks at California's Proposition 12   Mon, 10 Oct 2022 09:26:17 CDT

  •  

       

    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Oklahoma City Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.
       
       
       
       

    Search OklahomaFarmReport.com

    © 2008-2023 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.