Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   

Beef Buzz News


OKC-Based Processor Behind McDonald's Non-Frozen Beef Menu Brings Chain Some Fresh Sizzle

Mon, 03 Jun 2019 11:57:05 CDT

OKC-Based Processor Behind McDonald's Non-Frozen Beef Menu Brings Chain Some Fresh Sizzle Oklahoma City based processor, Lopez Foods, is one of five providers across the United States that supplies McDonald’s its beef. It is a relationship that has been ongoing for decades. John Patrick Lopez of Lopez Foods, recently sat down with Radio Oklahoma Ag Network Farm Director Ron Hays to discuss the company’s role as a supplier to a major restaurant chain and how it has helped to pivot McDonald’s hamburger product line. According to Lopez, Lopez Foods originally began supplying McDonald’s with fresh beef patties back in 1968. He explained that as the company grew, it eventually switched its order in 1971 from fresh to frozen beef patties to compensate for emerging logistical challenges. Over the past few years, though, McDonald’s has been working with Lopez Foods to make the switch back to fresh patties. Since then, Lopez says customers have already noticed the difference.


“Lopez Foods led the way for the fresh beef program for McDonald’s,” Lopez said. “We’re very proud of that. It is a wonderful product and we’re very excited about it.”


After McDonald’s made its request to develop a fresh beef program that could accommodate its current supply chain, Lopez says his company began targeting the iconic Quarter Pounder patty. For several years, he says the company worked to perfect its fresh beef patty, developing it in a way that would not jeopardize neither taste, quality or safety. In the end, Lopez says they delivered a patty that when cooked to their exact specifications is better, hotter and juicier. The product was first sold in test markets before its official debut in 2018. Immediately, he says, consumers noticed the difference and since then sales have shown increased consumer enthusiasm.


“They could tell immediately there was a quality difference. People who were only occasional customers said they would come by more frequently,” he said. “That’s when we knew we had a home run.”


Lopez says that while delivering a better product certainly helps drive consumer demand, another important component in successful marketing these days is making sure to share the industry’s story of sustainability. This, he says, has become an important issue to consumers in recent years as they have become more aware of where their food comes from. He adds that if the industry is not vocal about its own sustainable efforts, critics will fill that void with their own rhetoric.


“If we don’t tell our story, someone else will tell it for us and as a result, it will negatively impact either a product or a business or a category,” Lopez said, explaining the importance of getting out in front of the issues. “If you don’t engage with your consumers in terms of transparency and tell your story - invite them in, share what you do - they won’t believe you.”


Listen to Lopez explain in more detail McDonald’s transition from frozen to fresh beef and the importance of transparency with Hays, on today’s Beef Buzz.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   




   

Hear Lopez explain McDonald's transition to fresh beef, the importance of transparency, click below.
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • Oklahoma National Stockyard's First Female General Manager Kelli Payne Showcases Market's Historical Significance  Tue, 25 Jun 2019 10:53:50 CDT
  • Secure Food Supply Plans Allow Farmers and Ranchers to Take Biosecurity into Their Own Hands  Mon, 24 Jun 2019 12:22:48 CDT
  • RMA's Haying and Grazing Date Adjustment Good News for Cattle Producers Badly in Need of Forages  Fri, 21 Jun 2019 11:40:04 CDT
  • NCBA's Scott Yager Touts Livestock Producers' Regulatory Relief from Superfund Law Under FARM Act  Thu, 20 Jun 2019 11:07:36 CDT
  • Market Watcher Derrell Peel Shares His Advice on How to Build Your Strategy Around Market's Mounting Volatility  Wed, 19 Jun 2019 10:05:52 CDT
  • Prospect of Higher Feed Costs Generating Both Challenges and Opportunities for Cattle Producers  Tue, 18 Jun 2019 11:01:21 CDT
  • Beef Industry Experts Don Close and Kent Bacus Explain Why Mandatory Labelling Isn't So "COOL" After All  Mon, 17 Jun 2019 11:36:49 CDT
  • Rabo Agrifinance’s Don Close Shares His Top Four “Unknown Unknowns” of the Beef Industry in 2019  Fri, 14 Jun 2019 09:29:13 CDT
  • Despite Minor Declines, US Beef Export Business Continues to Perform Well as Fringe Markets Grow  Thu, 13 Jun 2019 13:19:37 CDT
  • Cattle Market Under Pressure as Corn Plantings Continue to Struggle, Adding to Price Weakness  Wed, 12 Jun 2019 11:07:37 CDT
  • Government Cracks Down on Sue and Settle Tactics Employed by Environmental Activist Groups  Tue, 11 Jun 2019 10:28:55 CDT
  • Industry Has Its Work Cut Out for Itself as Wildlife Service Weighs Listing the Lesser Prairie Chicken  Mon, 10 Jun 2019 11:19:40 CDT
  • NCBA's Colin Woodall Calls Out Misconceptions About Fake Meat's Claims of 'Zero-Sum' Production  Fri, 07 Jun 2019 10:49:24 CDT
  • Donnell Brown Proclaims Efficiency the Next Great Frontier, Genomic Enhancement will Get Us There  Thu, 06 Jun 2019 09:53:06 CDT
  • Generational Transfer Happens Whether We're Prepared for it or Not - So Why Not Plan Ahead Now  Wed, 05 Jun 2019 09:42:15 CDT
  • Food Industry Leader John Patrick Lopez Says Sharing Agriculture's Story is Everyone's Responsibility  Tue, 04 Jun 2019 10:15:01 CDT
  • OKC-Based Processor Behind McDonald's Non-Frozen Beef Menu Brings Chain Some Fresh Sizzle  Mon, 03 Jun 2019 11:57:26 CDT
  • China's African Swine Fever Problem Largely Seen as a Positive for US Ag- But What's the Downside  Fri, 31 May 2019 10:20:36 CDT
  • Angus Dollar Value Index Upgraded to Meet Today's Economic Conditions, Dan Moser Explains  Thu, 30 May 2019 10:59:45 CDT
  • Greenhouse Gas Guru, Mitloehner, Says Cow-Fart Protestors Spread More Manure than Beef Industry  Wed, 29 May 2019 09:40:47 CDT
  • USDA Reports Highest May 1 Inventory of Cattle on Feed Since '96 - Derrell Peel Shares His Analysis  Tue, 28 May 2019 10:21:29 CDT
  • Scott Yager Says Beef Industry Pushing Back on Green New Deal Plan to Eliminate Cattle Production  Fri, 24 May 2019 10:38:05 CDT
  • Eco-Activists Muddy the Waters Again with New Supreme Court Filing as WOTUS Debate Wraps Up  Thu, 23 May 2019 09:59:08 CDT
  • Rancher Debbie Lyons-Blythe Defends Beef Industry's Proactive Efforts in Fighting Climate Change  Wed, 22 May 2019 11:18:13 CDT
  • OSU's Market Watcher Derrell Peel Optimistic Stability will Return to Cattle Markets this Summer  Tue, 21 May 2019 11:34:29 CDT
  • Japan Lifts 30-Month Rule on US Beef Imports, Creates Room for Potential $200M in Additional Value  Mon, 20 May 2019 11:59:19 CDT
  • NCBA's Colin Woodall Encourages Producers to Hang Tough as US-China Trade Talks Flare Up  Fri, 17 May 2019 12:08:49 CDT
  • US Meat Exports Fail to Meet Expectations During First Quarter of 2019, Will this Trend Continue?  Thu, 16 May 2019 11:31:30 CDT
  • Time to Turn Heat Up on Trade Talks with Japan, Bacus Says It's Been on the Backburner Too Long  Wed, 15 May 2019 09:50:39 CDT
  • US-China Tensions Flare as Trade Talks Near End, NCBA's Kent Bacus on Trump's Hardball Strategy  Tue, 14 May 2019 10:36:10 CDT
  • Beef Industry Leaders Form International Coalition to Advocate for USMCA's Speedy Ratification  Mon, 13 May 2019 10:45:22 CDT
  • Donnell Brown Proclaims Efficiency the Next Great Frontier, Genomic Enhancement will Get Us There  Fri, 10 May 2019 05:37:48 CDT
  • Slow Corn Planting Caused by Recent Rains Dampen Spirits in Cattle Industry, Derrell Peel Explains  Thu, 09 May 2019 10:42:38 CDT
  • Generational Transfer Happens Whether We're Prepared for it or Not - So Why Not Plan Ahead Now  Wed, 08 May 2019 10:08:19 CDT
  • Food Industry Leader John Patrick Lopez Says Sharing Agriculture's Story is Everyone's Responsibility  Tue, 07 May 2019 10:55:34 CDT

  •  

    Beef Buzz Archives

    Old Archives  |   2010  |   2011  |   2012  |   2013  |   2014  |   2015  |   2016  |   2017  |   2018  |   Jan 19  |   Feb 19  |   Mar 19  |   Apr 19  |   May 19  |   Jun 19  |   Jul 19  |   Aug 19  |   Sep 19  |   Oct 19  |   Nov 19  |   Dec 19
       

    Ron salutes our daily email sponsors!

    Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show AFR Insurance Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com


       
       
    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.