Beef Buzz News
Formal Agreement with Japan Announced by White House Could Help Grow Island's Taste for Tongue
Wed, 18 Sep 2019 11:04:59 CDT
Dan Halstrom, president and CEO of the US Meat Export Federation, participated in a recent trade mission to Japan, which incidentally is the No. 1 destination for US beef exports. According to Halstrom, one of the most popular products imported there are not the typical middle or end cuts, but rather a varietal meat - beef tongue specifically. In an interview with Radio Oklahoma Ag Network Farm Director Ron Hays, Halstrom remarked on the love affair Japanese consumers have with beef tongue and how that demand has benefitted the US beef industry.
Listen to the full exchange between Halstrom and Hays about Japan's affinity for beef tongue, below.
“Asia in general, but Japan specifically, culturally has a real affinity for our variety meat products and beef tongue is a good example of that,” Halstrom explained. “It’s really about the texture and taste. They greatly prefer the grain-fed tongue out of the US. I think the younger animals compared to our competition makes it a real delicacy item in Japan.”
Halstrom attests that the popularity of tongue and other variety meat products in Japan and throughout Asia is extremely important and valuable to the American beef industry. While tongue for instance, has some value here in the US (approximately a dollar or less per pound), in Japan consumers are willing to pay upwards of $6 per pound. That alone adds tremendous value back to US beef producers, Halstrom says.
“The beauty of it is that from a value standpoint, they are willing to pay for it in excess of $6 per pound,” Halstrom remarked. “Which translates into about $12 to $14 a head for every tongue sent to Japan.”
And, while the US is currently at a disadvantage to its competitors being subject to higher tariff rates as a non-participant in the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), he points out that demand still continues to grow. Variety meats to date are up 30% January through July of this year at 38,000 mt. To Halstom, that indicates that with a level playing field, US producers could enjoy even greater growth in this area. The announcement made earlier this week by the Trump Administration, formally establishing a new trade agreement with Japan is a good indicator that achieving a level playing field could be accomplished in the near future.
The White House notified Congress it will sign a trade agreement with Japan. President Donald Trump notified lawmakers he will enter an agreement on tariffs and digital trade with Japan, as the two sides wrap up the talks still this month. The White House published the notice Monday evening. Trump told lawmakers he is “pleased to report that my administration has reached an initial trade agreement.” The agreement is expected to be signed along the sidelines of the United Nations General Assembly in New York this month. The agreement does not need approval from Congress and can go into effect immediately. The agreement will mostly lower tariffs on U.S. ag products, to levels granted to other exporters to Japan in the CPTPP. The lower tariffs allow U.S. farmers to better compete in the Japanese market. Top US agricultural exports to Japan currently include beef, corn, pork, soybeans and wheat, totally $13 billion last year.
Listen to the full exchange between Halstrom and Hays about Japan’s affinity for beef tongue, on today’s Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
right-click to download mp3
WebReadyTM Powered by WireReady® NSI
ICYMI- OSU's Janeen Salak-Johnson Tells Cattle Producers Being Open to Doing Things Differently Can Save Your Industry Thu, 12 Dec 2019 13:33:31
R-Calf's Bill Bullard Says Litigation is Their Preferred Strategy to Get What They Want Wed, 11 Dec 2019 07:33:54 CST
USMEF President Dan Halstrom Calls US-Japan Deal Best Positive News in 2019 for Agriculture Tue, 10 Dec 2019 14:01:31 CST
LMA's Jara Settles Updates Status of ELDs and Hours of Service for Cattle Industry Mon, 09 Dec 2019 14:08:23 CST
Hannah Thompson-Weeman on the Book- What Would Jesus REALLY Eat? Fri, 06 Dec 2019 11:55:52
Animal Ag Alliance Watching the Anti Animal Ag Crowd- Hannah Thompson Weeman Explains Thu, 05 Dec 2019 10:16:34
NCBA's Ethan Lane Explains NCBA's Game Plan to Engage USDA on Product of USA Labels Wed, 04 Dec 2019 10:33:10
Cattle Beef Board CEO Touts Great Sustainability Story of the Modern US Beef Cattle Business Tue, 03 Dec 2019 06:21:01 CST
Five Months Into the Job, New CEO Greg Hanes Offers His Perspective of Beef Checkoff Efforts Mon, 02 Dec 2019 07:38:07 CST
NCBA's Ethan Lane Tells Bird Stories- Talking Buzzards and Lesser Prairie Chickens with Ron Hays Wed, 27 Nov 2019 06:49:34 CST
Dr. Peggy Thompson of BI Says Cattle Riding the Temperature Rollercoaster Face Extra Stress Tue, 26 Nov 2019 07:07:28 CST
Angus CEO Mark McCully Upbeat About the Future of the Angus Breed Tue, 26 Nov 2019 03:35:51 CST
CEO of the American Angus Association Mark McCully on His New Role, and the Future of the Angus Association Fri, 22 Nov 2019 16:29:02 CST
Livestock Market Economist Dr. Glynn Tonsor talks Fake Meat Thu, 21 Nov 2019 11:35:41 CST
Colin Woodall is Calling a Spade a Spade as He Steps Into His New Role as CEO of the National Cattlemen's Beef Association Wed, 20 Nov 2019 07:07:09 CST
Cattlemen Continue to Talk Ratification of USMCA- Colin Woodall Says House Vote Top DC Priority Tue, 19 Nov 2019 07:53:35 CST
Don Close of Rabo AgriFinance Tells Ron Hays African Swine Fever Continues to Reshape the Global Protein Market Tue, 19 Nov 2019 06:40:22 CST
Cattle Market Looks Strong as We Head for the 2019 Finish Line- Ron Hays Talks Specifics WIth Don Close Fri, 15 Nov 2019 07:23:33
Clay Mathis with King Ranch Institute for Ranch Management Explains How to Find Profitability in Today's Cow Calf Operatons Thu, 14 Nov 2019 16:52:10
Exciting Times Now and Coming in the Days Ahead in the World of Cattle Genomics Wed, 13 Nov 2019 05:47:28 CST
Cattle Producers Facing Slow Start for Wheat Pasture Tue, 12 Nov 2019 06:48:25 CST
OSU's Derrell Peel Says Cattle Markets Looking Solid as We Approach the Middle of 2019's Fourth Quarter Mon, 11 Nov 2019 06:57:00 CST
Certified Angus Beef Continues to get Creative to Drive Demand Fri, 08 Nov 2019 08:22:05 CST
Certified Angus Beef Continues Record Sales Growth to Benefit Angus Purebred Owners Thu, 07 Nov 2019 16:46:44 CST
Leo McDonnell Questions Product of USA Labeling on Packages of Beef You Can Find in the Supermarket Meat Case Wed, 06 Nov 2019 16:02:17 CST
John Pfeiffer Satisfied That the Angus Breed Well Positioned for Continued Success as He Ends His Year of Serving as Association President Tue, 05 Nov 2019 10:09:00 CST
Oklahoma Angus Breeder John Pfeiffer Looks Back at His Year Serving as President of the American Angus Association Mon, 04 Nov 2019 14:58:59 CST
While Others Throw Rocks to Get Attention, NCBA’s Colin Woodall is Building Bridges Fri, 01 Nov 2019 14:51:30 CDT
Ranch Management Consultant Stan Bevers Advises Cow/Calf Producers to “Mind Their Own Business” Thu, 31 Oct 2019 16:25:31 CDT
Ranch Management Consultant Stan Bevers Breaks Down the Economics of Maintaining That Mama Cow Wed, 30 Oct 2019 15:13:02 CDT
Traceability Continues to Cause Division Among Producers as Industry Vets System’s Pros and Cons Tue, 29 Oct 2019 08:20:10 CDT
Dr Rosslyn Biggs Says There Are Lots of Moving Parts and Interested Parties in the Animal ID Discussion Mon, 28 Oct 2019 15:22:42 CDT
Cattle Producers Must Win the Hearts and Minds of Consumers to Use Gene Editing Technology Sat, 26 Oct 2019 13:55:50 CDT
Deworming Does Not Cost- It Pays in Most Beef Cattle Operations Thu, 24 Oct 2019 09:31:14 CDT
The Greenhouse Guru, Dr. Frank Mitloehner, Recognized with Borlaug Communications Award Wed, 23 Oct 2019 21:54:53 CDT