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Beef Buzz News


King Ranch Institute's Dr. Clay Mathis Talks Technology on the Ranch, and How to Make Money Using It

Fri, 27 Sep 2019 14:29:02 CDT

King Ranch Institute's Dr. Clay Mathis Talks Technology on the Ranch, and How to Make Money Using It





It’s not your grandfather’s business anymore. The beef industry has evolved dramatically from what it was, even just 20 years ago, and it’s likely to continue evolving. Dr. Clay Mathis of the King Ranch Institute for Ranch Management says with all the technology available today, producers are able to breed the highest performing cattle ever to make the best possible product for consumers. He told Radio Oklahoma Ag Network Farm Director Ron Hays, that these new technological capabilities, coupled with good management, are a real game changer for the industry.


“We’ve had some change… we’ve had some progress,” he said. “We’ve got these data driven tools for selections that are really enabling us to look inside a cow or a bull and see what they are genetically so we can use them appropriately. We’ve got these genomically enhanced EPDs that really help our accuracy in using these unproven sires.”


In addition to incorporating the right technologies into your operation and making sound selection decisions, Mathis says it is equally important to also manage your cattle well.


“We’ve made a lot of change in selecting for some of those highly heritable traits and we can’t forget that. That’s a lot of good management that has caused that too, because any time we see an expression of a trait- it’s the genetics and the environment. Environment includes management.”


Listen to Dr. Mathis talk about understanding the technology available today and how to use it to maximize your profits on the ranch with Farm Director Ron Hays, on today’s Beef Buzz.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   



   

Listen to Dr. Mathis talk about understanding the technology available today and how to use it below.
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