Beef Buzz News
LMA’s Chelsea Good Shares Her Thoughts on Today's Hot Button Issues in the Animal Ag IndustryWed, 02 Oct 2019 09:26:04 CDT
Vice President for Government and Industry Affairs Chelsea Good and other members of the Livestock Marketing Association team have been travelling the countryside recently meeting with their members and stakeholders in the livestock business trying to get a feel of what is going on in animal agriculture, especially where the cattle market is concerned. Presently, conversations are being dominated by the impacts of the packing plant fire in Holcomb, Kansas. Prior to that though, she says people were focused on the growing need for a national traceability system.
“Since we’ve seen the fire and some issues in the markets in terms of pricing, there’s probably more frustration in the countryside today then there was this summer when we were having those conversations,” she remarked in an interview with Radio Oklahoma Ag Network Farm Director Ron Hays. “I think there’s frustration not just on markets, but also the fact that agriculture is under attack in many ways.”
Citing recent issues like the Green New Deal and increased competition from alternative meat products, Good says it is more important than ever to maintain and strengthen consumer trust in the animal agriculture industry.
“At the end of the day I think that means we have to continue to produce the safest, healthiest protein product we can. And, that’s something we’re good at,” she said, underscoring the industry’s sustainability. “As an industry, we do some really great things but we’re probably going to have to share that story a little bit more just to continue to make sure consumers are comfortable eating our product.”
Listen to Good’s complete conversation with Hays to hear her share more of her thoughts on where the livestock industry is at currently, on today’s Beef Buzz.
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