Beef Buzz News
Certified Angus Beef Continues to get Creative to Drive Demand
Fri, 08 Nov 2019 08:19:14 CST
Dr. John Stika joined the Angus beef team back in 1999, and for over a decade has served as their President. Today Ron Hays continues his conversation with John Stika about the improvements and genetics in the past decade, that has increased the number of carcasses that are high choice, but also a lot more carcasses being rated prime. Stika says the market place has noticed. "As an industry this year we expect we are going to be 72% choice and 8% prime on average."
There was a time in the industry was running upwards of 10-11% prime in the market place and when that product was available retail, the food service industry really jumped all over it. "What happened was we kinda got them addicted to it. They really like the product" says Stika, "Their customers like it. It presents that experience of taste, flavor and juices that we want all beef customers to have."
With the demand for Certified Angus Beef high we need to see more cattle hitting those 10 specifications for quality, because that is what the market place is requesting. Stika adds "The marketplace is saying we will reward producers who can produce that quality of product because the demand is there"
One of the ways the CAB brand has been able to sell more product year after year is helping good chefs get creative with their Certified Angus beef cuts. Through interactive experiential based learning The CAB has really learned how to drive demand in a nice way. Stika explains "A little over 7 years ago CAB opened their education and culinary center in Wooster, Ohio. Stika says what that allows us to do is really provide a complete immersive style of experience where our partners at retail and food service, domestic and international can really learn everything they need to know about Certified Angus Beef." Stika goes on to say that "With that experience, the confidence goes way up, and when the confidence goes up, the sales go up as well. We all get excited about selling something we know, and that we appreciate, and that we are confident in, and we see that time and time again helping us drive demand"
So with demand high, what does the future of the CAB look like? Stika says they will continue to promote the need for more quality in the marketplace, and continue to drive demand. "On a global scale the CAB will continue to market to not only the large markets, but the smaller markets as well because they also want the CAB product. "Its not just the big markets like Japan, but its also smaller markets like Taiwan, Singapore, Columbia that may not be Big markets, but these are markets that still have a craving for our product. We know we have substantial growth opportunities in many of those markets that may not be big, but they want our product."
Click on the LISTEN BAR below to hear more from John Stika as he talks with Ron Hays in today's Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
Ron Hays Beef Buzzes with Dr. John Stika of Certified Angus Beef
right-click to download mp3
WebReadyTM Powered by WireReady® NSI
Beef News
Don Close of Rabo AgriFinance Tells Ron Hays African Swine Flu Continues to Reshape the Global Protein Market Mon, 18 Nov 2019 06:45:14 CST
Cattle Market Looks Strong as We Head for the 2019 Finish Line- Ron Hays Talks Specifics WIth Don Close Fri, 15 Nov 2019 07:23:33
Clay Mathis with King Ranch Institute for Ranch Management Explains How to Find Profitability in Today's Cow Calf Operatons Thu, 14 Nov 2019 16:52:10
Exciting Times Now and Coming in the Days Ahead in the World of Cattle Genomics Wed, 13 Nov 2019 05:47:28 CST
Cattle Producers Facing Slow Start for Wheat Pasture Tue, 12 Nov 2019 06:48:25 CST
OSU's Derrell Peel Says Cattle Markets Looking Solid as We Approach the Middle of 2019's Fourth Quarter Mon, 11 Nov 2019 06:57:00 CST
Certified Angus Beef Continues to get Creative to Drive Demand Fri, 08 Nov 2019 08:22:05 CST
Certified Angus Beef Continues Record Sales Growth to Benefit Angus Purebred Owners Thu, 07 Nov 2019 16:46:44 CST
Leo McDonnell Questions Product of USA Labeling on Packages of Beef You Can Find in the Supermarket Meat Case Wed, 06 Nov 2019 16:02:17 CST
John Pfeiffer Satisfied That the Angus Breed Well Positioned for Continued Success as He Ends His Year of Serving as Association President Tue, 05 Nov 2019 10:09:00 CST
Oklahoma Angus Breeder John Pfeiffer Looks Back at His Year Serving as President of the American Angus Association Mon, 04 Nov 2019 14:58:59 CST
While Others Throw Rocks to Get Attention, NCBA’s Colin Woodall is Building Bridges Fri, 01 Nov 2019 14:51:30 CDT
Ranch Management Consultant Stan Bevers Advises Cow/Calf Producers to “Mind Their Own Business” Thu, 31 Oct 2019 16:25:31 CDT
Ranch Management Consultant Stan Bevers Breaks Down the Economics of Maintaining That Mama Cow Wed, 30 Oct 2019 15:13:02 CDT
Traceability Continues to Cause Division Among Producers as Industry Vets System’s Pros and Cons Tue, 29 Oct 2019 08:20:10 CDT
Dr Rosslyn Biggs Says There Are Lots of Moving Parts and Interested Parties in the Animal ID Discussion Mon, 28 Oct 2019 15:22:42 CDT
Cattle Producers Must Win the Hearts and Minds of Consumers to Use Gene Editing Technology Sat, 26 Oct 2019 13:55:50 CDT
Deworming Does Not Cost- It Pays in Most Beef Cattle Operations Thu, 24 Oct 2019 09:31:14 CDT
The Greenhouse Guru, Dr. Frank Mitloehner, Recognized with Borlaug Communications Award Wed, 23 Oct 2019 21:54:53 CDT
South Dakota Rancher Todd Wilkinson Tells EPW, Cattlemen Part of the Solution to Climate Change Tue, 22 Oct 2019 07:53:15 CDT
Rabo Analyst Don Close Predicts Grow Yard Concept Will Become Essential to the Beef Pipeline System Mon, 21 Oct 2019 11:56:03 CDT
OSU's Janeen Salak-Johnson Tells Cattle Producers Being Open to Doing Things Differently Can Save an Industry Fri, 18 Oct 2019 15:02:09 CDT
OSU's Janeen Salak-Johnson Warns Beef Producers of the Coming Scrutiny from Animal Welfare Activists Thu, 17 Oct 2019 05:56:09 CDT
Letting the Markets Do What They Do - Economist Glynn Tonsor Explains All Wed, 16 Oct 2019 07:45:29 CDT
NCBA’s Season Solario Explains How the Checkoff is Working to Head Consumers Off at the Pass, Digitally Speaking Tue, 15 Oct 2019 09:31:40 CDT
NCBA’s Season Solario Unveils the Magic Behind the Success of the Beef. It’s What’s for Dinner Brand Fri, 11 Oct 2019 06:26:18 CDT
Changes in the Dynamics of Global Beef Trade Evident in Latest Export Numbers Out from USMEF Thu, 10 Oct 2019 13:42:22 CDT
Markets Well Down the Road to Recovery as Heat from the Tyson Fire Cools Down Wed, 09 Oct 2019 05:54:36 CDT
With a Trade Deal in the Bag, NCBA’s Kent Bacus Says Nothing Stands in the Way of US Beef’s Domination in Japan Tue, 08 Oct 2019 20:05:48 CDT
The Numbers Don’t Lie - K-State Economist Glynn Tonsor Says No Beef Demand Bump from COOL Mon, 07 Oct 2019 08:20:15 CDT
Better Times Ahead for Cow/Calf Producers Says LMIC Senior Economist Jim Robb Fri, 04 Oct 2019 07:00:38 CDT
Market Watcher Jim Robb Suggests Aggressive Female Slaughter Activity May Set Stage for Higher Fed Prices Thu, 03 Oct 2019 08:00:20 CDT
LMA’s Chelsea Good Shares Her Thoughts on Today's Hot Button Issues in the Animal Ag Industry Wed, 02 Oct 2019 09:26:24 CDT
Livestock Marketing Association’s Chelsea Good Working with Industry Partners to Address Post-Fire Market Concerns Tue, 01 Oct 2019 06:28:51 CDT
okPORK's Roy Lee Lindsey Exposes the Hypocrisy of Mandatory Country of Origin Labeling Mon, 30 Sep 2019 18:14:34 CDT
