Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
    
   
   
   
   
   
   
   

Beef Buzz News


Livestock Market Economist Dr. Glynn Tonsor talks Fake Meat

Thu, 21 Nov 2019 11:32:59 CST

Livestock Market Economist Dr. Glynn Tonsor talks Fake Meat Right now, if you head to your grocery store or even your favorite burger joint, you will see that there are plant based meat alternatives. Extension Livestock Market Economist Dr. Glynn Tonsor says that for now. meat alternatives have a hefty price tag, "There are several plant-based protein products that are on the market both in the foodservice restaurant channel as well as the retail grocery channel. Most of those products, particularly through the retail grocery channel, are sold at a much higher price than traditional beef."


The bureau of labor statistics released their month of September retail food price report and Tonsor says the government report shows that the national average for ground beef is around $4.40 per pound- and that the meat alternatives are two or three times that price, so you are talking a substantial price premium, "So there's a big price differential, so those that are most price-sensitive and probably the lower-income segments are not the target market in the short term. That's one thing to take from that."


So who is being targeted for meat alternatives? Tonsor says there are still a lot of economic questions to be answered, but what he does see is those who label themselves Vegan or Vegetarian tend to be the most interested parties purchasing these products. Tonsor says the next group to be targeted is the Flexitarians, "A segment of the population that is sympathetic to the vegan or vegetarian diet styles but still eat meat sometimes. I think the flexitarian group is a rational next target for these products."


Down the road Dr. Tonsor says if these plant-based meat-based substitutes become more economical he sees a time where there could be a regular use for them in the existing ground beef marketplace, "We import a lot of lean product from other countries, so Australia, New Zealand, other countries, and we mix it with less lean product here in the U.S, particularly from steers and heifers to hit a given fat and lean target mix in a ground beef product."


Tonsor says he could envision a world in the future where these alternative products are more readily available and cheaper than they are today to become a new source of lean protein that goes into those ground products, "We are already seeing a few current major protein companies in the U.S. do blends of plant-based protein with live animal based. That's occurring, and I think it's going to speed up and do more of that as the price of these alternatives come down that seems fairly likely to me."



Click on the LISTEN BAR below to hear more from Dr. Glynn Tonsor on today's Beef Buzz- comments gleaned from his conversation earlier this week with Eric Atkinson.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   
   

Ron Hays beef Buzzes with Dr. Glynn Tonsor about fake meat
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • Cattle Industry Will Provide Watchful Eye as US and Chinese Trade Officials Work to End Non Scientific Trade Barriers for US Beef  Fri, 17 Jan 2020 12:23:42 CST
  • NCBAís Kent Bacus Hopeful China May Soon Be a Billion Dollar Beef Market for US Producers  Thu, 16 Jan 2020 20:49:14 CST
  • OSUís Dr. Derrell Peel Says Preconditioning and Risk Management Are Tools to Help You Prosper in 2020  Wed, 15 Jan 2020 06:48:10 CST
  • Dr. Derrell Peel Sees Cattle Marketplace in 2020 Starting on a Positive Note  Tue, 14 Jan 2020 08:26:13 CST
  • When They Meet the Criteria of the Certified Angus Beef Program, Those Calves Are Worth More  Mon, 13 Jan 2020 05:35:18 CST
  • LMIC's Katelyn McCullock Previews the 2020 Cattle Inventory Report and Expected Beef Cow Numbers  Sat, 11 Jan 2020 10:43:26 CST
  • Oklahoma Cattlemenís Association is Ready to Roll up their Sleeves and Review Policy at their One Day Winter Policy Conference   Thu, 09 Jan 2020 07:10:54 CST
  • New Deal, New Opportunities for U.S. Beef in the European Market   Wed, 08 Jan 2020 06:33:06 CST
  • If Trade Rules for US Beef Are Relaxed in US-China Phase One Deal- Erin Borror Sees Mind-Boggling Trade Ahead  Tue, 07 Jan 2020 07:34:48 CST
  • USMEF's Erin Borror says Just Implemented US-Japanese Trade Deal Puts US Cattle Producers Back in the Game in Japan  Mon, 06 Jan 2020 10:20:59 CST
  • McDonalds Proud to be a Part of Continuous Improvement in Sustainability in the Beef Value Chain  Fri, 03 Jan 2020 12:28:31 CST
  • It's a Great Resolution for 2020- Resolve to Tell Your Beef Cattle Story to Consumers Via Social Media  Thu, 02 Jan 2020 16:36:26 CST

  •  

    Beef Buzz Archives

    Old Archives  |   2010  |   2011  |   2012  |   2013  |   2014  |   2015  |   2016  |   2017  |   2018  |   2019  |   Jan 20  |   Feb 20  |   Mar 20  |   Apr 20  |   May 20  |   Jun 20  |   Jul 20  |   Aug 20  |   Sep 20  |   Oct 20  |   Nov 20  |   Dec 20
       

    Ron salutes our daily email sponsors!

    Oklahoma City Farm Show KIS FUTURES, INC. Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment AFR Insurance Stillwater Milling Oklahoma Cattlemen's Association

    Our Road to Rural Prosperity sponsors!

    Banc First OPSRC ORWA TPAOO TPAOO

    Search OklahomaFarmReport.com


       
       
    © 2008-2020 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.