Beef Buzz News
Livestock Market Economist Dr. Glynn Tonsor talks Fake Meat
Thu, 21 Nov 2019 11:32:59 CST
Right now, if you head to your grocery store or even your favorite burger joint, you will see that there are plant based meat alternatives. Extension Livestock Market Economist Dr. Glynn Tonsor says that for now. meat alternatives have a hefty price tag, "There are several plant-based protein products that are on the market both in the foodservice restaurant channel as well as the retail grocery channel. Most of those products, particularly through the retail grocery channel, are sold at a much higher price than traditional beef."
Ron Hays beef Buzzes with Dr. Glynn Tonsor about fake meat
The bureau of labor statistics released their month of September retail food price report and Tonsor says the government report shows that the national average for ground beef is around $4.40 per pound- and that the meat alternatives are two or three times that price, so you are talking a substantial price premium, "So there's a big price differential, so those that are most price-sensitive and probably the lower-income segments are not the target market in the short term. That's one thing to take from that."
So who is being targeted for meat alternatives? Tonsor says there are still a lot of economic questions to be answered, but what he does see is those who label themselves Vegan or Vegetarian tend to be the most interested parties purchasing these products. Tonsor says the next group to be targeted is the Flexitarians, "A segment of the population that is sympathetic to the vegan or vegetarian diet styles but still eat meat sometimes. I think the flexitarian group is a rational next target for these products."
Down the road Dr. Tonsor says if these plant-based meat-based substitutes become more economical he sees a time where there could be a regular use for them in the existing ground beef marketplace, "We import a lot of lean product from other countries, so Australia, New Zealand, other countries, and we mix it with less lean product here in the U.S, particularly from steers and heifers to hit a given fat and lean target mix in a ground beef product."
Tonsor says he could envision a world in the future where these alternative products are more readily available and cheaper than they are today to become a new source of lean protein that goes into those ground products, "We are already seeing a few current major protein companies in the U.S. do blends of plant-based protein with live animal based. That's occurring, and I think it's going to speed up and do more of that as the price of these alternatives come down that seems fairly likely to me."
Click on the LISTEN BAR below to hear more from Dr. Glynn Tonsor on today's Beef Buzz- comments gleaned from his conversation earlier this week with Eric Atkinson.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
right-click to download mp3
WebReadyTM Powered by WireReady® NSI
OUS's Dr. Derrell Peel Prefers The Word "Stability" Instead of "Normal" When Referencing The Climb To Better Cattle Prices Tue, 11 Aug 2020 08:12:20 CDT
NCBA's Danielle Beck Encourages Producers to Submit Comments on Dietary Guidelines Before Aug. 13 Deadline Mon, 10 Aug 2020 08:48:20 CDT
Ag Exemption For ELD Rule Expires Sept. 30 And NCBA's Allison Rivera Explains How They Are Working To Extend Exemption Fri, 07 Aug 2020 09:11:21 CDT
New 5-Year Long-Range Plan To Help Cattle Producers Unveiled at NCBA Summer Business Meeting Thu, 06 Aug 2020 08:44:20 CDT
USDA Undersecretary Greg Ibach Continues Push For Animal Identification Program And Additonal USDA Regulatory Powers To Help Cattle Industry Wed, 05 Aug 2020 11:45:23 CDT
TCFA's Ross Wilson Says More Robust Price Discovery Does Not Guarantee Higher Prices Tue, 04 Aug 2020 09:19:31 CDT
TCFA's Ross Wilson Believes Voluntary Market Driven Approach To Increasing Live Cattle Trade Can Be Achieved By Year End Mon, 03 Aug 2020 09:05:23 CDT
Cattle Producers Happy To Meet In Person During This Week's NCBA Summer Conference Says NCBA's Colin Woodall Fri, 31 Jul 2020 09:09:20 CDT
Marathon Live Cattle Committee Meeting At NCBA Summer Conference Yields Compromise on Price Discovery Policy Thu, 30 Jul 2020 09:42:28 CDT
United We Steak Beef Promotion Campaign Showing Good Results Says NCBA's Alisa Harrison Wed, 29 Jul 2020 08:23:24 CDT
NCBA President Marty Smith Explains Key Issues Need Face-To-Face Discussion As That Group's Summer Meeting Gets Underway In Denver Tue, 28 Jul 2020 09:38:24 CDT
Cong. Lucas Waiting For All Government Investigations to be Completed Before Saying Anything More About Increasing The Number of Packing Plants Mon, 27 Jul 2020 09:05:14 CDT
Cong. Lucas Says This Week's USDA Report on Boxed Beef And Fed Cattle Price Spread Investigation is The First of Multiple Investigations Fri, 24 Jul 2020 09:02:20 CDT
Uncertainty Surrounds July 24 Cattle on Feed And Cattle Inventory Reports Fri, 24 Jul 2020 05:22:14 CDT
Expanded Genomics Will Have The Most Impact On Cattle Herd Improvements In The Next 20 Years Says Nebraska Rancher Bill Rishel Wed, 22 Jul 2020 10:52:17 CDT
Boxed Beef, Beef Checkoff, CAB, Among The Key Paradigm Shifts That Have Advanced The Beef Industry Says Rancher Bill Rishel Tue, 21 Jul 2020 08:58:21 CDT
Legendary Nebraska Angus Breeder Bill Rishel Uses The Past To Predict the Future Mon, 20 Jul 2020 09:25:20 CDT
NCBA Working With Congress To Get Additonal COVID-19 Relief For Producers, Including Extending April 15 Marketing Deadline Into June Fri, 17 Jul 2020 12:51:21 CDT
NCBA's Colin Woodall Tackles Trio of Issues Including Burger King's Latest Advertising Campaign Thu, 16 Jul 2020 09:34:23 CDT
KSU's Dr. Glynn Tonsor Projects Feedlots To At Least Break Even, Maybe Turn a Small Profit By Early 2021. Wed, 15 Jul 2020 08:44:30 CDT
As Boxed Beef Prices Have Dropped Significantly in Recent Months, Dr. Glynn Tonsor Says The Biggest Concern Now is on The Demand Side. Tue, 14 Jul 2020 08:27:19 CDT
OSU's Derrell Peel Says Beef Demand Is A Complex Equation Mon, 13 Jul 2020 09:19:22 CDT
Improving Efficiency Key To Sustainable Beef Production Says Dr. Clay Mathis, Director of King Ranch Institute For Ranch Management Fri, 10 Jul 2020 08:52:20 CDT
Information Is Powerful And Valuable When It Comes To Pregnancy Checking Heifers And Cows Thu, 09 Jul 2020 10:38:20 CDT
Beef Exports For May Down 33 Percent But USMEF President Optimistic Numbers Will Improve Later This Year Wed, 08 Jul 2020 09:31:14 CDT
NCBA's Colin Woodall Expects Good Improvements For Cattle Industry In Coming Months Tue, 07 Jul 2020 09:14:31 CDT
Cong. Lucas Introduces Legislation To Expand Federal Meat Inspection For Smaller Processing Plants Mon, 06 Jul 2020 09:23:21 CDT
OSU's Dr. Derrel Peel says Producers Need to be Prepared for Drought Thu, 02 Jul 2020 09:26:37 CDT
There is Plenty of Beef This Summer Says OSU Extension Livestock Economist Derrell Pell Wed, 01 Jul 2020 08:28:23 CDT
NCBA's Alisa Harrison Explains New United We Steak Grilling Campaign Just In Time For The July 4th Holiday Tue, 30 Jun 2020 09:44:24 CDT
NCBA's Scott Yager Tells Landowners To Enjoy New Trump WOTUS Rule Which Became Law June 22 Mon, 29 Jun 2020 09:32:21 CDT
NCBA's Alisa Harrison Says Beef Industry Has Vast Amount of Resources To Meet Consumers Changing Behaviors Fri, 26 Jun 2020 09:02:11 CDT
Oklahoma Task Force Member John Pfeiffer Says They have Studied The Idea Of Opening New Meat Plants But Logistics Pose Major Challenge Thu, 25 Jun 2020 15:59:11 CDT
Mulhall, Okla. Rancher John Pfeiffer Says Joint Task Force Studying Ways To Expand Meat Processing In Oklahoma Wed, 24 Jun 2020 10:36:53 CDT
There Is Light At The End Of The Profitability Tunnel For Cattle Producers, Says OSU's Derrell Peel Tue, 23 Jun 2020 10:21:37 CDT