Beef Buzz News
Cattle Beef Board CEO Touts Great Sustainability Story of the Modern US Beef Cattle BusinessTue, 03 Dec 2019 06:18:14 CST
Anti-Animal agriculture folks are preaching "Stop Eating beef and save the planet" But the beef industry is pushing back on these claims, and the beef checkoff has funded research regarding the sustainability story of today's U.S. Beef.
Greg Hanes, the Chief Executive Officer of the Cattlemen's Beef Board, wants to set the record straight, "I think that it's hugely important for the checkoff to be able to get this information out. You've got activist groups that are still using data from reports that have already been debunked, and they keep touting that data as the facts. So getting this type of information out is critical that really shows the carbon footprint, the C02 emission is much less than what people really are seeing and what they are putting out there, so it's very very important that we get that out there."
When talking about the sustainability of beef, Hanes says it's pretty incredible, "We've increased the amount of agriculture production by 300% almost, and our inputs have stayed flat. That is sustainability." Hanes goes onto say that those types of stories must be heard so that people understand Ag is sustainable and continuing to improve to be a good citizen in the global environment.
The beef checkoff is designed to help profitability for the beef cattle producer, and Hanes says they will continue that mission with a long-range plan that identifies four key areas, "All those are really designed for addressing these issues, creating demand and improving profitability. So everything that the contractors are doing has to meet one of those four areas. Then within those key areas, there are committees that are focused on things like nutrition, promotion, or international marketing. So as the contractors are putting those plans together, those committees of producers are giving feedback to make sure it's meeting the demands of what the producers need and want."
Click on the LISTEN BAR below to hear the complete interview with Greg Hanes as he talks with Ron Hays.
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