Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
    
   
   
   
   
   
   
   

Beef Buzz News


It's a Great Resolution for 2020- Resolve to Tell Your Beef Cattle Story to Consumers Via Social Media

Thu, 02 Jan 2020 16:33:40 CST

It's a Great Resolution for 2020- Resolve to Tell Your Beef Cattle Story to Consumers Via Social Media Casey Kinler is Communications Manager with the Animal Agriculture Alliance- she talked recently with our own KC Sheperd about the need for cattle producers to tell their story via social media, and she says it's worth your time to learn to do that even if you are not an avid social media person, "Yeah I think you know they're not alone. A lot of people don't like social media, but unfortunately, it's here to stay. So if you want your business to be here to stay as well, then you need to get on social media because that's where the consumers are. So get on there, it doesn't matter what age you are, it doesn't matter if you're a beginner, have no clue how to do Facebook or Twitter, Instagram, you know you can start. So the Alliance has a lot of resources for those beginners to get started on social media."



Kinler says step one is to just to pick one platform and get started, "You don't need to be an expert at it you don't want to you know be an expert on all the different platforms. Start slow; you know the key is consistency, so you don't want to overwhelm yourself. Just pick one platform. If you're not sure which one to pick, I would recommend Facebook. That's where most of the consumers are today. Get on there and really be yourself, you know, don't try to make up this whole you know persona just be yourself. People want real people. They want to hear from real farmers, so just get on there and share what you do. A lot of times, it's not really about the content you share, it's about what values come across with that content. So just be yourself share what you're doing. Take a step back and make sure that you know, Does this look bad? Is this going to raise some questions? Do I need to explain the picture further before you post it? So there's those types of things where you can reach out to the Animal Ag Alliance for help."



With social media, producers can talk about their products, sell their products, and grow their business by reaching a new audience. Kinler says itís also an essential platform to squash rumors, "It's honestly not only a good opportunity to dispel some of those myths out there that I think farmers and ranchers definitely get heated up about. But it's also a great way to grow your business. You know, if you want to market to the local population in your community, it's a great way for you to put yourself on the map, put yourself in front of those people. A lot of people are very interested in food. Maybe they're a foodie, you know they follow a lot of food things on social media, but when you ask them you know, do you follow a farmer? They kind of look at you like, oh, there are farmers on social media? So just getting out there. Put yourself in front of people, and you don't always have to be talking about farming, just talk about your everyday life. You know, if you're really into fitness or you're for book club, you know you're really big into church, whatever it might be, find other ways to relate to those people and, you know, weaving the farming message throughout those messages."



For more information or to get help with social media resources visit their website at https://animalagalliance.org/



Click on the LISTEN BAR below to hear the complete interview with Casey Kinler as she talks with KC Sheperd.



The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.


   
   


Ron Hays and KC Sheperd Beef Buzz with Casey Kinler of the Animal Ag Alliance.
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • Alisa Harrison Reminds Producers Their Beef is Still the Preferred Choice to be Found in the Meat Aisle  Wed, 22 Jan 2020 06:48:34 CST
  • Even With Growing Meat Supplies- Demand Has Stayed Strong as a New Decade Arrives  Tue, 21 Jan 2020 06:07:28 CST
  • Masters Of Beef Advocacy Program Helps Beef Producers be AgAdvocates for Their Industry  Mon, 20 Jan 2020 10:35:34 CST
  • Cattle Industry Will Provide Watchful Eye as US and Chinese Trade Officials Work to End Non Scientific Trade Barriers for US Beef  Fri, 17 Jan 2020 12:23:42 CST
  • NCBAís Kent Bacus Hopeful China May Soon Be a Billion Dollar Beef Market for US Producers  Thu, 16 Jan 2020 20:49:14 CST
  • OSUís Dr. Derrell Peel Says Preconditioning and Risk Management Are Tools to Help You Prosper in 2020  Wed, 15 Jan 2020 06:48:10 CST
  • Dr. Derrell Peel Sees Cattle Marketplace in 2020 Starting on a Positive Note  Tue, 14 Jan 2020 08:26:13 CST
  • When They Meet the Criteria of the Certified Angus Beef Program, Those Calves Are Worth More  Mon, 13 Jan 2020 05:35:18 CST
  • LMIC's Katelyn McCullock Previews the 2020 Cattle Inventory Report and Expected Beef Cow Numbers  Sat, 11 Jan 2020 10:43:26 CST
  • Oklahoma Cattlemenís Association is Ready to Roll up their Sleeves and Review Policy at their One Day Winter Policy Conference   Thu, 09 Jan 2020 07:10:54 CST
  • New Deal, New Opportunities for U.S. Beef in the European Market   Wed, 08 Jan 2020 06:33:06 CST
  • If Trade Rules for US Beef Are Relaxed in US-China Phase One Deal- Erin Borror Sees Mind-Boggling Trade Ahead  Tue, 07 Jan 2020 07:34:48 CST
  • USMEF's Erin Borror says Just Implemented US-Japanese Trade Deal Puts US Cattle Producers Back in the Game in Japan  Mon, 06 Jan 2020 10:20:59 CST
  • McDonalds Proud to be a Part of Continuous Improvement in Sustainability in the Beef Value Chain  Fri, 03 Jan 2020 12:28:31 CST
  • It's a Great Resolution for 2020- Resolve to Tell Your Beef Cattle Story to Consumers Via Social Media  Thu, 02 Jan 2020 16:36:26 CST

  •  

    Beef Buzz Archives

    Old Archives  |   2010  |   2011  |   2012  |   2013  |   2014  |   2015  |   2016  |   2017  |   2018  |   2019  |   Jan 20  |   Feb 20  |   Mar 20  |   Apr 20  |   May 20  |   Jun 20  |   Jul 20  |   Aug 20  |   Sep 20  |   Oct 20  |   Nov 20  |   Dec 20
       

    Ron salutes our daily email sponsors!

    Oklahoma City Farm Show KIS FUTURES, INC. Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment AFR Insurance Stillwater Milling Oklahoma Cattlemen's Association

    Our Road to Rural Prosperity sponsors!

    Banc First OPSRC ORWA TPAOO TPAOO

    Search OklahomaFarmReport.com


       
       
    © 2008-2020 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.