Beef Buzz News
McDonalds Proud to be a Part of Continuous Improvement in Sustainability in the Beef Value Chain
Fri, 03 Jan 2020 12:28:08 CST
Townsend Bailey is the Director of Sustainability for McDonald's in North America, and he's also a member of the Board of Directors for the U.S. Roundtable for Sustainable Beef.
Ron Hays Beef Buzzes with Townsend Bailey of McDonalds on Beef Sustainability
Radio Oklahoma Ag Network Farm Director Ron Hays sat down with Bailey to talk about why it's so important for McDonald's to be a player at the table of improving the sustainability story for all segments of the beef industry, "Beef is one of our iconic products, and we're a proud hamburger company, and we're committed to working with the beef industry. Also, our customers want to know the brands that they support share their values. So one way that we can demonstrate that is by working with the beef industry, and to support continuous improvement on sustainability topics. We know that it's not going to be anyone, no single one player is going to address these shared topics of concern, whether it's climate change, water, animal welfare. It's going to require all of us, and that's why efforts like the roundtable are so important to make sure that multiple views throughout the entire value chain are represented at the table as we kind of plot the path forward."
Bailey goes onto say that he's encouraged and positive about the way the process is progressing, "I couldn't be more optimistic about it. I'm so proud of the work of the roundtable and what they've done. The diverse perspectives that come together challenge one another, the trust that's been built there between the different value chain sectors. You know we don't always see eye to eye, with diverse perspectives, but that's what makes the work even better, that creative tension. So publishing the U.S. beef industry sustainability framework, and all the content that's got, and resources that's got for restaurants, and every sector of the value chain is so important. Then just recognizing the complexity of the agricultural system. There's no silver bullet, there's no single one solution, and that's why frameworks and tools that have that kind of flexibility are so important."
Bailey says in looking at the framework report, they will have to see how it's going to play out, "I think there's still a lot to be seen there in terms of how it's going to play out. I think that's the value of the framework. It provides a lot of opportunity for innovation. One thing that the U.S. roundtable has done is gotten the recognition framework that kind of provides an opportunity to benchmark and validate that companies involved are aligned with the framework, so that's one way they can kind of invite participation with it. We're creating self-assessment tools. We recognize projects that are aligned, so there's a lot of innovation going on throughout the whole value chain. We're trying to figure out how do we continue to encourage all of that."
Click on the LISTEN BAR below to hear the complete interview with Townsend Bailey as he talks With Ron Hays.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
right-click to download mp3
WebReadyTM Powered by WireReady® NSI
Cattle Industry Appeals Directly to the White House Regarding Cattle Market Crash Since the Beginning of the Coronavirus Pandemic Thu, 09 Apr 2020 05:42:43 CDT
Oklahoma Sec. of Ag Blayne Arthur Requests USDA to Quickly Aid The Beef Cattle Industry Wed, 08 Apr 2020 10:41:47 CDT
Beef Industry Focuses On Sustainabiity, says NCBA's Alisa Harrison Tue, 07 Apr 2020 09:37:22 CDT
NCBA's Alisa Harrison Explains How Their Digital Marketing Strategy is Helping Consumers During the COVID-19 Crisis Mon, 06 Apr 2020 10:11:10 CDT
OSU Extension Livestock Economist Dr. Derrell Peel Offers Advice For Producers In Uncertain Times Fri, 03 Apr 2020 09:43:49 CDT
NCBA's Colin Woodall Says Federal Ruling on Beef Checkoff is a Huge Win for Cattle Industry Thu, 02 Apr 2020 09:06:22 CDT
Large Meat Supplies Keeping a Lid on Long-Term Outlook, Says Katelyn McCullock, Livestock Marketing Information Center Wed, 01 Apr 2020 10:20:23 CDT
Getting The Facts Straight About Bovine Coronavirus And COVID-19 Tue, 31 Mar 2020 10:46:10 CDT
Keeping The Food Supply Chain Moving Is Industry's Focus Says NCBA's Ethan Lane Mon, 30 Mar 2020 08:59:11 CDT
NCBA's Ethan Lane Explains The Importance of Stimulus Package For Cattle Producers Fri, 27 Mar 2020 09:42:20 CDT
NCBA's Dr. Jessica Watson Says USDA Has Paused Animal Electronic ID Program Thu, 26 Mar 2020 10:08:11 CDT
USMEF's Joel Haggard Expects China to Start Buying More U.S. Beef as They Fully Implement Phase One Agreement Wed, 25 Mar 2020 09:48:15 CDT
Consumer Demand Surge Leads to Higher Boxed Beef Prices as Food Supply Chain Adjusts to COVID-19 Tue, 24 Mar 2020 12:44:54 CDT
NCBA's Kent Bacus Sees Progress in Beef Trade With China Mon, 23 Mar 2020 10:01:17 CDT
The Great Story About Beef - Feeding More People A High Quality Diet Fri, 20 Mar 2020 09:12:51 CDT
Today's Beef Buzz - NCBA's Ethan Lane Explains How They Are Working To Keep The Food Pipeline Full Thu, 19 Mar 2020 10:07:13 CDT
Today's Beef Buzz - Positive Beef News As Canada Ratifies USMCA Trade Deal Wed, 18 Mar 2020 11:11:16 CDT
Today's Beef Buzz - Positive Beef News As Canada Ratifies USMCA Trade Deal Wed, 18 Mar 2020 09:30:49 CDT
Cattle Producers May Have to Live with Market Volatility for Several Months Tue, 17 Mar 2020 16:03:49 CDT
Shane Bedwell Says Breeding Genetics Improvements Moving At The Speed of Light Mon, 16 Mar 2020 10:38:37 CDT
CattleFax CEO Says Beef Market Has Transformed From Supply Driven To Market Driven Fri, 13 Mar 2020 10:37:13 CDT
Dr. Kathy Simmons- Beef Producers Doing Better and Better Job of Judiciously Using Antibiotics Thu, 12 Mar 2020 07:32:09 CDT
Dr. Derrell Peel says China Still Offers Potential For U.S. Beef Wed, 11 Mar 2020 10:22:59 CDT
Dr. Derrell Peel Weighs in On Black Swan Cattle Market Tue, 10 Mar 2020 11:38:55 CDT
NCBA Veterinarian Kathy Simmons Says USDA Making Progress on Getting FMD Vaccine Bank Into Place Tue, 10 Mar 2020 05:54:25 CDT
NCBA Veterinarian Kathy Simmons Says Protecting Our Ag Animals Health Is a 3-Legged Stool Mon, 09 Mar 2020 15:14:23 CDT
Allison Rivera Says NCBA Seeks Flexibility on Hours of Service for ELDS Fri, 06 Mar 2020 08:52:11 CST
Dr. Derrell Peel on The Difficulties of Pinning Down Beef Demand Cuts Thu, 05 Mar 2020 10:17:41 CST
Dr. Derrell Peel says Beef Demand Formula is Not a Simple Equation Wed, 04 Mar 2020 09:47:47 CST
Dr. Sara Place With Elanco, Explains Sustainability Tue, 03 Mar 2020 10:12:10 CST
Chase DeCoite Says BQA Program Still Relevant after 30 Years Mon, 02 Mar 2020 09:47:11 CST
Ben Weinheimer says U.S. Roundtable For Sustainable Beef Benefits Entire Cattle Industry Fri, 28 Feb 2020 08:07:52 CST
Jarold Callahan of Express Ranch on Bull Buying 101 Thu, 27 Feb 2020 11:08:32 CST
Dr. Michelle Calvo-Lorenzo Says Animal Welfare Starts with the Animal Handler Wed, 26 Feb 2020 09:12:53 CST
Dr. Shalene McNeil Says New Dietary Guidlines Include Positive Beef Impact Tue, 25 Feb 2020 09:17:10 CST