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Beef Buzz News


Alisa Harrison Reminds Producers Their Beef is Still the Preferred Choice to be Found in the Meat Aisle

Wed, 22 Jan 2020 06:45:53 CST

Alisa Harrison Reminds Producers Their Beef is Still the Preferred Choice to be Found in the Meat Aisle One of the breakout sessions at this year’s American Farm Bureau convention down in Austin, Texas, was looking at the "Changing Lifestyle in the Meat Aisle." Alisa Harrison, Vice President for Global Marketing and issues Management for the National Cattlemen's Beef Association was on the panel. She talked specifically about what some folks like to call fake meat, alternative meat products that are right now available to consumers.



She says the key as far as NCBA is concerned, is to make sure those offering plant-based proteins are being truthful, "From our standpoint, we're not against these products, we're not against technology. We think being innovative and using technology is just a part of all of agriculture. What we do have concerns about, especially with some of the newer products that are out there, when you have them marketing it and disparaging beef at the same time, that's where we have a concern. The CEO of one of the companies has publicly stated that his whole goal is to do away with animal agriculture, and as you can imagine, that kind of gets under our skin a little bit. They are marketing it based on what we think are false narratives as far as the sustainability study, the nutrition part of, trying to give consumers all of these reasons to choose their product, and they're either using some data and some information that is just not true. So our work is on this has focused primarily on getting the right facts out in a very positive, proactive way, and also making sure that consumers understand the comparative data on it."



Harrison says their research has shown its best to take the high road and focus on the positives attributes, "Overall we think that beef has so many positive attributes on its own. There are three things that consumers tell us that they like about beef. Number one they liked the people who produce food, they liked farmers and ranchers, they trust farmers and ranchers, but they have a lot of questions. Consumers today want to know more about how their food is produced than ever before. And not only that they want to, but they're demanding it. They have access to more information today at the tip of their finger, so we have to be there as well too."



Harrison goes onto say that consumers have questions about how beef is raised, the nutritional value, and even on how to cook it. Consumers love the taste of beef, and Harrison says that is the number one reason people choose beef, "That is the one thing that separates us, and makes us unique compared to some of the other protein choices."



For more information and recipes for beef, you can visit the Beef - It's What's for Dinner website- available here.



Click on the LISTEN BAR below to hear the complete interview with Alisa Harrison as she talks With Ron Hays.



The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.




   
   

Ron Hays Beef Buzzes with comments from Alisa Harrison at the 2020 AFBF Convention
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Beef News

  • NCBA's Alisa Harrison Explains How Their Digital Marketing Strategy is Helping Consumers During the COVID-19 Crisis  Mon, 06 Apr 2020 10:11:10 CDT
  • OSU Extension Livestock Economist Dr. Derrell Peel Offers Advice For Producers In Uncertain Times  Fri, 03 Apr 2020 09:43:49 CDT
  • NCBA's Colin Woodall Says Federal Ruling on Beef Checkoff is a Huge Win for Cattle Industry  Thu, 02 Apr 2020 09:06:22 CDT
  • Large Meat Supplies Keeping a Lid on Long-Term Outlook, Says Katelyn McCullock, Livestock Marketing Information Center  Wed, 01 Apr 2020 10:20:23 CDT
  • Getting The Facts Straight About Bovine Coronavirus And COVID-19  Tue, 31 Mar 2020 10:46:10 CDT
  • Keeping The Food Supply Chain Moving Is Industry's Focus Says NCBA's Ethan Lane  Mon, 30 Mar 2020 08:59:11 CDT
  • NCBA's Ethan Lane Explains The Importance of Stimulus Package For Cattle Producers  Fri, 27 Mar 2020 09:42:20 CDT
  • NCBA's Dr. Jessica Watson Says USDA Has Paused Animal Electronic ID Program  Thu, 26 Mar 2020 10:08:11 CDT
  • USMEF's Joel Haggard Expects China to Start Buying More U.S. Beef as They Fully Implement Phase One Agreement  Wed, 25 Mar 2020 09:48:15 CDT
  • Consumer Demand Surge Leads to Higher Boxed Beef Prices as Food Supply Chain Adjusts to COVID-19  Tue, 24 Mar 2020 12:44:54 CDT
  • NCBA's Kent Bacus Sees Progress in Beef Trade With China  Mon, 23 Mar 2020 10:01:17 CDT
  • The Great Story About Beef - Feeding More People A High Quality Diet  Fri, 20 Mar 2020 09:12:51 CDT
  • Today's Beef Buzz - NCBA's Ethan Lane Explains How They Are Working To Keep The Food Pipeline Full  Thu, 19 Mar 2020 10:07:13 CDT
  • Today's Beef Buzz - Positive Beef News As Canada Ratifies USMCA Trade Deal  Wed, 18 Mar 2020 11:11:16 CDT
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  • Cattle Producers May Have to Live with Market Volatility for Several Months   Tue, 17 Mar 2020 16:03:49 CDT
  • Shane Bedwell Says Breeding Genetics Improvements Moving At The Speed of Light   Mon, 16 Mar 2020 10:38:37 CDT
  • CattleFax CEO Says Beef Market Has Transformed From Supply Driven To Market Driven  Fri, 13 Mar 2020 10:37:13 CDT
  • Dr. Kathy Simmons- Beef Producers Doing Better and Better Job of Judiciously Using Antibiotics   Thu, 12 Mar 2020 07:32:09 CDT
  • Dr. Derrell Peel says China Still Offers Potential For U.S. Beef   Wed, 11 Mar 2020 10:22:59 CDT
  • Dr. Derrell Peel Weighs in On Black Swan Cattle Market   Tue, 10 Mar 2020 11:38:55 CDT
  • NCBA Veterinarian Kathy Simmons Says USDA Making Progress on Getting FMD Vaccine Bank Into Place  Tue, 10 Mar 2020 05:54:25 CDT
  • NCBA Veterinarian Kathy Simmons Says Protecting Our Ag Animals Health Is a 3-Legged Stool  Mon, 09 Mar 2020 15:14:23 CDT
  • Allison Rivera Says NCBA Seeks Flexibility on Hours of Service for ELDS  Fri, 06 Mar 2020 08:52:11 CST
  • Dr. Derrell Peel on The Difficulties of Pinning Down Beef Demand Cuts   Thu, 05 Mar 2020 10:17:41 CST
  • Dr. Derrell Peel says Beef Demand Formula is Not a Simple Equation   Wed, 04 Mar 2020 09:47:47 CST
  • Dr. Sara Place With Elanco, Explains Sustainability  Tue, 03 Mar 2020 10:12:10 CST
  • Chase DeCoite Says BQA Program Still Relevant after 30 Years  Mon, 02 Mar 2020 09:47:11 CST
  • Ben Weinheimer says U.S. Roundtable For Sustainable Beef Benefits Entire Cattle Industry   Fri, 28 Feb 2020 08:07:52 CST
  • Jarold Callahan of Express Ranch on Bull Buying 101   Thu, 27 Feb 2020 11:08:32 CST
  • Dr. Michelle Calvo-Lorenzo Says Animal Welfare Starts with the Animal Handler   Wed, 26 Feb 2020 09:12:53 CST
  • Dr. Shalene McNeil Says New Dietary Guidlines Include Positive Beef Impact   Tue, 25 Feb 2020 09:17:10 CST
  • Dr. Kent Anderson Says It's Been The Decade of DNA Testing For Impoved Cattle Genetics   Mon, 24 Feb 2020 09:59:57 CST
  • Don Close on the Impact of More Dairy Calves for Beef Consumption   Fri, 21 Feb 2020 09:22:40 CST
  • Colin Woodall on The Battle Over the Beef Check-off   Thu, 20 Feb 2020 09:14:06 CST

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