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Beef Buzz News


Alisa Harrison says When Consumers Have Options, They Still Choose Beef

Thu, 23 Jan 2020 08:33:10 CST

Alisa Harrison says When Consumers Have Options, They Still Choose Beef Alisa Harrison is Vice President for Global Marketing and Issues Management for the National Cattlemen's Beef Association. She was on a panel at the American Farm Bureaus annual convention in Austin, Texas, where they were talking about beyond meat and impossible burgers. Harrison says as far as the beef industry concerned, the key is to make sure consumers understand what these products really are all about.



"We know that the consumer out there is very smart, and when they have the right information, they will make good choices from that standpoint. I think it's important to remember that this is a very small part of the market. What our research shows is that consumers who are trying some of the meat alternatives, it's not taking away from beef consumption. They're still eating the same amount of beef, the same amount of chicken, the same amount of pork. These are just another protein option that is out there today. From a consumer standpoint, they look at all; this is just options for them.



Our research also showed that when we go out and are more negative about some of the plant-based products that are out there, they don't like that. They don't like the beef industry going out, and you know trying to squash innovation or some of these products because they make those choices, themselves, and it's up to them to decide what they want to eat. So when we go out and talk to consumers, we spend a fair amount of time trying to make sure that we're presenting information to them in a way that they want to receive it, and where they want to receive it. Whether it's on Facebook, whether it's on Twitter, Instagram, Pinterest, any of those, that's where we're kind of playing from that same point. When the consumer has the products in front of them, whether it's a plant-based burger, or lentils or tofu, they're looking at it completely different than what we are. So I think it's important for us to keep in mind. It's not an either-or, and it's not a substitution for beef.



You know the number of people who say that they're vegetarian or vegans has been consistent for the last 30 years. I don't anticipate that's going to increase any; this is just another product that's on the marketplace today for consumers."



Click on the LISTEN BAR below to hear the complete interview with Alisa Harrison as she talks With Ron Hays.



The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   
   

Ron Hays Beef Buzzes Featuring Comments with Alisa Harrison of NCBA
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Beef News

  • NCBA's Alisa Harrison Explains How Their Digital Marketing Strategy is Helping Consumers During the COVID-19 Crisis  Mon, 06 Apr 2020 10:11:10 CDT
  • OSU Extension Livestock Economist Dr. Derrell Peel Offers Advice For Producers In Uncertain Times  Fri, 03 Apr 2020 09:43:49 CDT
  • NCBA's Colin Woodall Says Federal Ruling on Beef Checkoff is a Huge Win for Cattle Industry  Thu, 02 Apr 2020 09:06:22 CDT
  • Large Meat Supplies Keeping a Lid on Long-Term Outlook, Says Katelyn McCullock, Livestock Marketing Information Center  Wed, 01 Apr 2020 10:20:23 CDT
  • Getting The Facts Straight About Bovine Coronavirus And COVID-19  Tue, 31 Mar 2020 10:46:10 CDT
  • Keeping The Food Supply Chain Moving Is Industry's Focus Says NCBA's Ethan Lane  Mon, 30 Mar 2020 08:59:11 CDT
  • NCBA's Ethan Lane Explains The Importance of Stimulus Package For Cattle Producers  Fri, 27 Mar 2020 09:42:20 CDT
  • NCBA's Dr. Jessica Watson Says USDA Has Paused Animal Electronic ID Program  Thu, 26 Mar 2020 10:08:11 CDT
  • USMEF's Joel Haggard Expects China to Start Buying More U.S. Beef as They Fully Implement Phase One Agreement  Wed, 25 Mar 2020 09:48:15 CDT
  • Consumer Demand Surge Leads to Higher Boxed Beef Prices as Food Supply Chain Adjusts to COVID-19  Tue, 24 Mar 2020 12:44:54 CDT
  • NCBA's Kent Bacus Sees Progress in Beef Trade With China  Mon, 23 Mar 2020 10:01:17 CDT
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  • Today's Beef Buzz - Positive Beef News As Canada Ratifies USMCA Trade Deal  Wed, 18 Mar 2020 11:11:16 CDT
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  • Cattle Producers May Have to Live with Market Volatility for Several Months   Tue, 17 Mar 2020 16:03:49 CDT
  • Shane Bedwell Says Breeding Genetics Improvements Moving At The Speed of Light   Mon, 16 Mar 2020 10:38:37 CDT
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  • Dr. Kathy Simmons- Beef Producers Doing Better and Better Job of Judiciously Using Antibiotics   Thu, 12 Mar 2020 07:32:09 CDT
  • Dr. Derrell Peel says China Still Offers Potential For U.S. Beef   Wed, 11 Mar 2020 10:22:59 CDT
  • Dr. Derrell Peel Weighs in On Black Swan Cattle Market   Tue, 10 Mar 2020 11:38:55 CDT
  • NCBA Veterinarian Kathy Simmons Says USDA Making Progress on Getting FMD Vaccine Bank Into Place  Tue, 10 Mar 2020 05:54:25 CDT
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  • Allison Rivera Says NCBA Seeks Flexibility on Hours of Service for ELDS  Fri, 06 Mar 2020 08:52:11 CST
  • Dr. Derrell Peel on The Difficulties of Pinning Down Beef Demand Cuts   Thu, 05 Mar 2020 10:17:41 CST
  • Dr. Derrell Peel says Beef Demand Formula is Not a Simple Equation   Wed, 04 Mar 2020 09:47:47 CST
  • Dr. Sara Place With Elanco, Explains Sustainability  Tue, 03 Mar 2020 10:12:10 CST
  • Chase DeCoite Says BQA Program Still Relevant after 30 Years  Mon, 02 Mar 2020 09:47:11 CST
  • Ben Weinheimer says U.S. Roundtable For Sustainable Beef Benefits Entire Cattle Industry   Fri, 28 Feb 2020 08:07:52 CST
  • Jarold Callahan of Express Ranch on Bull Buying 101   Thu, 27 Feb 2020 11:08:32 CST
  • Dr. Michelle Calvo-Lorenzo Says Animal Welfare Starts with the Animal Handler   Wed, 26 Feb 2020 09:12:53 CST
  • Dr. Shalene McNeil Says New Dietary Guidlines Include Positive Beef Impact   Tue, 25 Feb 2020 09:17:10 CST
  • Dr. Kent Anderson Says It's Been The Decade of DNA Testing For Impoved Cattle Genetics   Mon, 24 Feb 2020 09:59:57 CST
  • Don Close on the Impact of More Dairy Calves for Beef Consumption   Fri, 21 Feb 2020 09:22:40 CST
  • Colin Woodall on The Battle Over the Beef Check-off   Thu, 20 Feb 2020 09:14:06 CST

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