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Beef Buzz News


Ethan Lane Says There’s a Lot to Celebrate in Beef This Year

Wed, 05 Feb 2020 10:53:00 CST

Ethan Lane Says There’s a Lot to Celebrate in Beef This Year Cattle producers are gathering in San Antonio this week from all across the country for the Cattle Industries annual convention and trade show.

Radio Oklahoma Farm Director Ron Hays is in San Antonio covering the event, and he had the opportunity to catch up with Ethan Lane, the new head of the Washington DC office for NCBA. Lane says producers have a lot to celebrate this year, "We really do have a lot on our plate to celebrate this year, you know, going through our priorities list from last year's convention in New Orleans, there's a lot of green checkmarks this year. We've accomplished a lot, we've covered a lot of ground, trade has been a real bright spot this year, years and years of work on some of these access deals is starting to pay off. Between the Japan agreement that we saw back in the fall, that's now in effect. The phase one-China deal that we just saw signed. The increase in the quota going into the EU, these are big deals, not to mention USMCA is finally getting across the finish line late, but still there. With the resounding vote we knew it would have. That really gives us the ability to take some wins there and start focusing on where we go next. There's obviously going to be an implementational piece, we’re still waiting on some of the details of the China deal, but we like what we see so far. Now we can turn our attention to some of these other markets; we can start looking at more action in the EU, looking at the UK obviously now that Brexit has occurred, that's going to create some real opportunities for us. We also have a tremendous opportunity to, you know, grow that footprint in other parts of the world. Once you see countries like China start to step away from some of those non-scientific trade barriers, what a great record to start to push our quality product, what we're doing here in the US, and to tell that story to consumers that haven't had a chance to see it before. We really want to capitalize on that."

Lane says Of all the trade deals mentioned, it seems Japan has the most immediate impact for US Beef, "The infrastructure is there, it's already our largest trading partner with a $2 billion market for us. So coming down from that 38.5% tariff to join our competitors at 26, and on that track down to nine is a home run. Because we know that the Japanese market wants what we are selling, they like that flavor profile; they like our fed beef, they like what we produce. So giving us competitive access in there, and the fact that we were already doing $2 billion worth of business with that 38% tariff, speaks volumes about our customer base there, so that's really good news for us, and we're excited to see that move forward."

With a new clean water rule, or new WOTUS in place, Lane says we finally have a good solution to replace the 2015 rule, "That 2015 rule has been so problematic for producers. This has been a long time coming. It's been a long time in the works; there are a lot of different industries that come into play here. But having that clarity for our producers across the country is really a nice sigh of relief. Now we're going to have to go to court. I mean, you know, all good things have to go through the federal court system before they finally get worked out in today's political environment. But this is massive progress, and we can't overstate enough how excited we are just to be moving forward with a new rule. So now we'll work on implementing that, and hopefully, this is one we can put to bed, and get back to other issues."

Click on the LISTEN BAR below to hear the complete interview with Ethan Lane as he talks With Ron Hays.

The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.

   

   

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Beef News

  • Colin Woodall on Defending the Beef Brand  Wed, 19 Feb 2020 09:02:09 CST
  • Colin Woodall Explains Why Trade Victories are a Big Deal for The Cattle Industry   Tue, 18 Feb 2020 10:09:44 CST
  • Danny Jones of Superior Livestock Talks about Feb 20th Sale in Norman, OK   Mon, 17 Feb 2020 14:37:09 CST
  • Scott Yager Says its Important to Showcase Cattle's Role in Preserving the Environment  Fri, 14 Feb 2020 11:55:40 CST
  • NCBA's, Scott Yager Explains The Difference Between The EPA's Old WOTUS and New WOTUS  Thu, 13 Feb 2020 17:41:50 CST
  • Ben Weinheimer With TCFA Talks Traceability Throughout The Industry From Calf To Slaughter  Wed, 12 Feb 2020 11:57:36 CST
  • New NCBA President Marty Smith Lists His Priorities For 2020  Tue, 11 Feb 2020 11:56:06 CST
  • Don Close with Rabo Agrifinance Talks Currrent Cattle Inventory Numbers  Mon, 10 Feb 2020 14:34:34 CST
  • Kevin Good Predicts Continued Strong Demand, Higher Prices In 2020  Fri, 07 Feb 2020 11:28:22 CST
  • Ethan Lane Says There’s a Lot to Celebrate in Beef This Year   Wed, 05 Feb 2020 10:56:02 CST
  • Katelyn McCullock says 2020 is the Year for Boosting Live Cattle Prices   Tue, 04 Feb 2020 09:22:26 CST
  • Dr. Derrell Peel Sees No Big Surprises from Friday’s USDA Cattle Inventory Report  Mon, 03 Feb 2020 06:33:25 CST
  • State Vet Dr. Rod Hall Believes the Animal Disease Trace-Back Program May Resurface in Early 2020  Fri, 31 Jan 2020 14:04:41 CST
  • Montana Judge Rules in Favor of USDA and State Beef Councils in Litigation Brought by R-Calf  Thu, 30 Jan 2020 06:32:01 CST
  • Dr. Glynn Tonsor Not Expecting any Surprises with Friday's Cattle Inventory Report   Wed, 29 Jan 2020 10:11:51 CST
  • Cattle Market Watcher Derrel Peel Previews This Friday's Cattle Inventory Report  Tue, 28 Jan 2020 06:42:32 CST
  • Dr. Derrell Peel Talks Cattle on Feed and Marketing Placement Numbers   Mon, 27 Jan 2020 15:01:57 CST
  • Scott Yager of NCBA- Navigable Waters Protection Rule Is a Huge Positive for Rural America  Fri, 24 Jan 2020 06:55:16 CST
  • Alisa Harrison says When Consumers Have Options, They Still Choose Beef   Thu, 23 Jan 2020 08:35:50 CST
  • Alisa Harrison Reminds Producers Their Beef is Still the Preferred Choice to be Found in the Meat Aisle  Wed, 22 Jan 2020 06:48:34 CST
  • Even With Growing Meat Supplies- Demand Has Stayed Strong as a New Decade Arrives  Tue, 21 Jan 2020 06:07:28 CST
  • Masters Of Beef Advocacy Program Helps Beef Producers be AgAdvocates for Their Industry  Mon, 20 Jan 2020 10:35:34 CST
  • Cattle Industry Will Provide Watchful Eye as US and Chinese Trade Officials Work to End Non Scientific Trade Barriers for US Beef  Fri, 17 Jan 2020 12:23:42 CST
  • NCBA’s Kent Bacus Hopeful China May Soon Be a Billion Dollar Beef Market for US Producers  Thu, 16 Jan 2020 20:49:14 CST
  • OSU’s Dr. Derrell Peel Says Preconditioning and Risk Management Are Tools to Help You Prosper in 2020  Wed, 15 Jan 2020 06:48:10 CST
  • Dr. Derrell Peel Sees Cattle Marketplace in 2020 Starting on a Positive Note  Tue, 14 Jan 2020 08:26:13 CST
  • When They Meet the Criteria of the Certified Angus Beef Program, Those Calves Are Worth More  Mon, 13 Jan 2020 05:35:18 CST
  • LMIC's Katelyn McCullock Previews the 2020 Cattle Inventory Report and Expected Beef Cow Numbers  Sat, 11 Jan 2020 10:43:26 CST
  • Oklahoma Cattlemen’s Association is Ready to Roll up their Sleeves and Review Policy at their One Day Winter Policy Conference   Thu, 09 Jan 2020 07:10:54 CST
  • New Deal, New Opportunities for U.S. Beef in the European Market   Wed, 08 Jan 2020 06:33:06 CST
  • If Trade Rules for US Beef Are Relaxed in US-China Phase One Deal- Erin Borror Sees Mind-Boggling Trade Ahead  Tue, 07 Jan 2020 07:34:48 CST
  • USMEF's Erin Borror says Just Implemented US-Japanese Trade Deal Puts US Cattle Producers Back in the Game in Japan  Mon, 06 Jan 2020 10:20:59 CST
  • McDonalds Proud to be a Part of Continuous Improvement in Sustainability in the Beef Value Chain  Fri, 03 Jan 2020 12:28:31 CST
  • It's a Great Resolution for 2020- Resolve to Tell Your Beef Cattle Story to Consumers Via Social Media  Thu, 02 Jan 2020 16:36:26 CST
  • NCBA's Ethan Lane on the Goals for Labeling U.S. Beef  Fri, 07 Feb 2020 09:31:47 CST

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