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Beef Buzz News


NCBA's Alisa Harrison Explains New Beef Consumer Research And Memorial Day Campaign

Wed, 13 May 2020 10:26:53 CDT

NCBA's Alisa Harrison Explains New Beef Consumer Research And Memorial Day Campaign Robust consumer research is underway by the cattle industry, trying to understand buying habits and how best to meet their needs said Alisa Harrison, senior vice president of global marketing and research for the National Cattlemen’s Beef Association.

Harrison said beef checkoff dollars are being used now to track their beef consumption trends to help boost current and future beef consumer campaigns.

We’ve got some new research in the field now trying to figure out if consumers will continue stockpiling beef, Harrison said.

We’ve seen strong, positive attitudes towards beef, she said.

“The good news is the confidence in safety of beef remains high.”

Harrison said they are getting ready to launch a major campaign for the Memorial Day weekend, which kicks off the traditional outdoor cooking season.

The tag line is called “united we steak” as it was originally scheduled to celebrate the Olympics, Harrison said. It’s time to unite the country and we think people will want to get out, even in small groups, she added.

Harrison said they tried to include some fun and levity in their campaign with catchy graphics for each state where they have cut out the outline of each state in beef.

For Oklahoma there will be an Oklahoma shaped steak with recipes indicative of the state and producers, Harrison said.
(Editor’s note: Oklahoma’s outline does indeed look a little like a bone-in ribeye steak!)

The new campaign is in line with the lighthearted April campaigns that resonated well with consumers, offering beef substitutes in recipes.

Click on the LISTEN BAR below to hear more comments from Alisa Harrison as she talks about the latest consumer research and campaigns.

The Beef buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today’s show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.

   
   

Ron Hays Beef Buzzes With Alisa Harrison
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Beef News

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  • Packing Plants Slowly Increasing Capacity But It Could Take Months To Work Off Cattle Back Log, Says KSU's Dr. Glynn Tonsor  Tue, 19 May 2020 09:40:55 CDT
  • Packing Plants Slowly Increasing Capacity But It Could Months To Wrok Off Cattle Back Log, Says KSU's Dr. Glynn Tonsor  Tue, 19 May 2020 09:18:11 CDT
  • Consumers Will Have Plenty of Beef For Memorial Day Cookouts, Says NCBA's Colin Woodall  Mon, 18 May 2020 09:44:12 CDT
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  • Beef Exports Value Estimated at $1 Billion For U.S. Cattle Producers, Says Dr. Derrell Peel  Thu, 14 May 2020 17:14:56 CDT
  • NCBA's Alisa Harrison Explains New Beef Consumer Research And Memorial Day Campaign  Wed, 13 May 2020 10:27:15 CDT
  • Getting Labor Force Back Online Critical For Packing Plants, says Iowa State's Dr. Lee Schulz  Tue, 12 May 2020 10:01:16 CDT
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  • USDA Coronavirus Funds Tagged For Livestock Producers, But Relief May Be a Month Away, Says NCBA's Colin Woodall  Mon, 20 Apr 2020 09:51:54 CDT
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  • Economist Don Close with Rabobank Compares COVID-19 Impact on Beef Industry to Nixon Era Price Freeze  Wed, 15 Apr 2020 14:28:12 CDT
  • OSU Extension Livestock Economist Dr. Derrell Peel Says Fear of The Unknown Driving The Cattle Market Now  Tue, 14 Apr 2020 09:59:16 CDT
  • Economic Analysis Shows Beef and Pork Prices Negatively Impacted by Temporary Plant Closings  Mon, 13 Apr 2020 10:15:54 CDT
  • KSU Livestock Market Economist Glynn Tonsor Explains Once In a Lifetime Shock to Beef Industry is Partly to Blame For Market Disruption  Fri, 10 Apr 2020 09:58:28 CDT
  • KSU Livestock Market Economist Glynn Tonsor Explains Once In a Lifetime Shcok to Beef Industry is Partly to Blame For Market Disruption  Fri, 10 Apr 2020 09:53:12 CDT

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