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Beef Buzz News


NCBA's Colin Woodall Tackles Trio of Issues Including Burger King's Latest Advertising Campaign

Thu, 16 Jul 2020 09:33:57 CDT

NCBA's Colin Woodall Tackles Trio of Issues Including Burger King's Latest Advertising Campaign On todayís Beef Buzz Colin Woodall, CEO of the National Cattlemenís Beef Association, addresses a trio of topics with Radio Oklahoma Ag Network Farm Director Ron Hays including the latest advertising campaign by Burger King.

Itís an interesting crew over there at Burger King, Woodall said, referring to their campaign promoting cattle fed lemon grass produce less greenhouse gases.

We are all for innovation but the study they are attributing their information to has been discredited by other experts in the industry, Woodall said.

This is just another example of their idea to sell more burgers is to try to slander those who have been keeping them stay in business, Woodall said.

The NCBA executive said many of Burger Kingís ideas are influenced by anti-ag animal groups.

When you look at Burger King they seem to be influenced in that regard, Woodall said.

That influence is not evident with other restaurant chains as beef producers have had good success in working with White Castle, McDonalds, Wendyís and others who want to have productive discussions on how to improve, Woodall said.

Woodall provided an update on packer workforce issues and noted his pleasure in the progress being made in returning the food supply chain to normal.

We have recovered much quicker than any of us expected, Woodall said. We are at 95 percent and still have more to achieve, he said.

That backlog of cattle is something we are still working through and I believe there are better days ahead for us, Woodall said.

Woodall also addressed the upcoming summer business meeting in Denver, Colo.

Weíre going to be talking about the status of the cattle market, he said.

Woodall said producers will be talking about the NCBA cattle marketing group and ways they can return leverage back to producers.

Right now, itís about how we evolve our cattle marketing system, Woodall said.

He noted they are also looking at the upcoming beef promotion operating committee business meeting in September and many of the decisions on how they will operate in the coming year are made at the summer meeting.

Woodall added there is another possible referendum on the Beef Checkoff in the works.

They need to collect 88,269 signatures to make that a valid referendum, Woodall said.

We need more details from USDA on how this process will move forward.

Click on the LISTEN BAR below to hear more of Ronís interview with Colin Woodall.

The Beef buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for todayís show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.


   
   

Ron Hays Beef Buzzes With Colin Woodall
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