Beef Buzz News
Boxed Beef, Beef Checkoff, CAB, Among The Key Paradigm Shifts That Have Advanced The Beef Industry Says Rancher Bill Rishel
Tue, 21 Jul 2020 08:57:55 CDT
Paradigm shifts have made huge changes possible for the beef industry over the past 100 years and Bill Rishel, legendary angus breeder from North Platte, Neb., a speaker at the recent Beef Improvement Federation (BIF) virtual symposium, reviewed past paradigm shifts to predict the future.
Ron Hays Beef Buzzes With Bill Rishel
On today's Beef Buzz, we continue to hear more reflection on how Rishel thinks the future will evolve for the beef industry based on these paradigm shifts.
Rishel said it is necessary to look back to recognize paradigm shifts when new ideas become accepted over traditional ways.
The Nebraska cattleman said one of the more dramatic paradigm shifts occurred in 1971 when the packing industry transformed the way it was fabricating beef products using boxed beef.
It really overwhelmed me at the time and had a tremendous impact on me moving forward, he said.
The idea of not shipping hanging sides which would then be fabricated behind meat counters and instead shipping boxes that stacked in refrigerated trucks more efficiently with more salable pounds of product had a monumental impact on the cost of delivery, he said.
A few years later, in 1978, came the fourth big paradigm shift to impact the beef industry.
When five individuals had the vision to launch a program called Certified Angus Beef, Rishel said.
CAB was the first in our industry to put a name on a product with strict specifications emphasizing consistency and consumer satisfaction, he said.
Branded products lead the way to help reverse decline in beef demand and by the mid 1980's helped create the Beef Checkoff.
This leads right into Rishel's next paradigm shift, the Beef Promotion and Research Act, which was passed as part of the 1985 farm bill.
The checkoff is a producer funded and managed program that has advanced beef safety, nutritional value of beef and muscle profiling research to crate consumer friendly products, Rishel said.
Click on the LISTEN BAR below to hear more comments from Bill Rishel.
The Beef buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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