Beef Buzz News
Input From Cattle Producers Critical For Meeting Goals of The U.S. Roundtable For Sustainable Beef
Tue, 18 Aug 2020 08:54:38 CDT
Input from cattle producers has been critical to meeting the goals of the U.S. Roundtable for Sustainable Beef, says Ben Weinheimer, vice president for the Texas Cattle Feeders Association and immediate past chairman of the U.S. Roundtable for Sustainable Beef.
Ron Hays Beef Buzzes With Ben Weinheimer
When the U.S. Roundtable finalized the beef industry sustainability framework about one year ago, Weinheimer said, all segments of the beef industry established the need to address water, air and land resources, as well as caring for our animals and employees.
One of the things that's very important is that the framework was built by producers on the ground that really brought forward the voice of the cow/calf producer, Weinheimer said.
Looking at things like land and water stewardship, beef quality assurance practices in terms of how we treat and care for animals, all the things about what it means to produce cattle on the land day in and day out, he said.
Moving forward, Weinheimer said the next phase for the USRSB will be a continued focus on outreach and education.
He noted the use of educational modules, like the BQA modules, will help producers better understand and utilize the roundtable framework.
It's intended to be more about the in-depth aspects for the cow/calf producer and other segments of the supply chain, he said.
Another part moving forward is setting goals and targets.
One of things we're fortunate to have is the life cycle assessment funded and published by cattle producers in 2013, Weinheimer said.
We have those strong scientific benchmarks to identify the progress we've made and what might be reasonable to set goals for future progress, he said.
The former USRSB chairman said having a seat at the roundtable is important for the future of the cattle industry.
To come out with something that is meaningful, reasonable and effective for our members to communicate to consumers we are doing the right things, he said.
Click on the LISTEN BAR below to hear more of Ron's interview with Ben Weinheimer.
The Beef buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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