Beef Buzz News
Anti-Ag Animal Groups Keep Up Attacks During Pandemic But Message May Be Falling On Deaf Ears as Consumer Demand For Meat Increases
Mon, 07 Dec 2020 08:10:16 CST
Like most groups this year the anti-ag animal crowd had to shift from in-person meetings to virtual online conferences, but that did not slow them down, said Hannah Thompson-Weeman, vice president of communications for the Animal Ag Alliance.
Ron Hays beef Buzzes With Hannah Thompson-Weeman
She was recently interviewed by Radio Oklahoma Ag Network Farm Director Ron Hays.
A lot of the themes were consistent as they tried to tie ag animals to the pandemic, Thompson-Weeman said.
The groups tried to take advantage of the concerns people have about their health and public safety by saying we need to cut back on meat consumption, she said.
Another theme was attempting to tie animal agriculture to climate change.
They exaggerate animal agriculture's contribution to greenhouse gas emissions, she said.
This is not based on science but that is not going to stop them from dramatizing to promote their message, she said.
In the coming year negative messages will continue as they view this as an opportunity, she said.
This next year will be critical in terms of what negative groups try to do to target animal agriculture, she said.
We need to be there to develop relationships with new elected officials, consumers and media, she said.
If you have a social media platform for your farm you need to be aware of what information you put out there, she said.
One positive note coming out of 2020 was that consumers sent a strong message this year as they love what animal agriculture is producing.
A Gallop poll showed we had a 69 percent positive rating, an 11 percent increase from last year, she said.
The fact that our food chain was able to keep moving was a testament to the quality of our food chain here in the U.S., she said.
Click on the LISTEN BAR below to hear more of Ron's interview with Hannah Thompson-Weeman.
The Beef buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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