Beef Buzz News
Angus Breeders Survived 2020 By Being Flexible And Quickly Adapting, Says CEO Mark McCully
Tue, 12 Jan 2021 07:56:56 CST
Flexibility and adaption were keys for Angus cattle breeders to survive 2020 and open the new year with some optimism said Mark McCully, CEO of the American Angus Association, during an interview with Radio Oklahoma Ag Network Farm Director Ron Hays.
We watched our breeders adapt on how they put a sale together with more online bidding, McCully said. Just changed the way they go about things.
McCully said they came out with really good results as the response to the spring and fall sale seasons.
The breed executive said livestock shows, such as the Cattlemen’s Congress now underway in Oklahoma City, are a vital part of the seedstock industry.
It all starts with the genetics and we need opportunities to get together, display and market our genetics, McCully said.
It really sets the tone for the spring sale season, he said.
He noted the strong sales response at Cattlemen’s Congress will translate into strong spring sales.
McCully said the American Angus Association has been successful in providing a good toolbox for their breeders.
We know we have a diverse membership, both large and small breeders, that need different tools, he said.
The challenge is to provide tools of value to our breeders, McCully said.
For example, new breeders need education and marketing resources, he said.
He added the Certified Angus Beef program is definitely a competitive advantage.
This year was the first year we didn’t see much growth because the food service industry was decimated by Covid-19, he said.
We’ve tried to help the retail industry as much as we can because we know it’s been a really tough deal for them, McCully said.
Click on the LISTEN BAR below to hear more of Ron’s interview with Mark McCully.
The Beef buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today’s show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
Ron Hays Beef Buzzes With Mark McCully
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