Beef Buzz News
Helping Commercial Cattle Producers Capture Value of Angus Genetics is Troy Marshall's Focus With the American Angus Association
Mon, 25 Jan 2021 08:38:44 CST
With his many years of experience in the commercial and registered cattle industries, Troy Marshall, was a good fit when the American Angus Association hired him last summer as director of commercial industry relations.
Ron Hays Beef Buzzes With Troy Marshall
Marshall is using that experience to help commercial cattlemen capture and take advantage of Angus genetics in their herds.
Marshall was recently interviewed by Radio Oklahoma Ag Network Farm Director Ron Hays.
The commercial industry is the lifeblood of the American Angus Association, Marshall said.
Marshall focuses on adding value to commercial Angus genetics using tools such as the AngusLink program.
AngusLink is our marketing program where we have the process verified programs that include age and source and Angus genetics, Marshall said.
One of the more exciting things about this is our genetic merit scorecard where we calculate a number the feed yards can use to determine the genetic value of those calves, he said.
We’re really excited about differentiating the feeder cattle in the marketplace, Marshall said.
Marshall said the Angus Association began this process about 9 or 10 years ago and it has really taken off in recent years.
The Association has been able to showcase some of the value-added calves during two sales at the Oklahoma National Stockyards in the last six months.
We’ve had tremendous results with those calves bringing $10 to $15 more per hundredweight, Marshall said.
Genetics really matter at all levels, Marshall said.
The commercial cattleman is finally getting to capture some of that value as they work towards getting the Certified Angus Beef brand for their cattle, he added.
Click on the LISTEN BAR below to hear more of Ron’s interview with Troy Marshall.
The Beef buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today’s show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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