Beef Buzz News
BQA Program Gives Consumers Confidence in Beef Producers, Says Idaho Rancher And Former CBB Chair Kim Brackett
Thu, 18 Feb 2021 10:33:35 CST
Consumers today trust the cattle producer but want to be able to verify that trust with science-based facts.
Ron Hays Beef Buzzes With Kim Brackett
Enter the Beef Quality Assurance program.
Kim Brackett, Idaho rancher, former chairman of the Cattlemen’s Beef Board and chairman of the long-range planning committee for the beef cattle industry, said the industry relies on programs such as the BQA to build trust with consumers.
I think the society we’re living in now our consumers want to trust, but verify, Brackett said.
It helps them knowing the BQA is science-based, best management practices all the way through the supply chain, she said.
Brackett noted it helps them feel better about purchasing beef and almost gives them permission to put beef in their grocery cart.
The Idaho rancher pointed out recent consumer research studies involving the BQA program.
Researchers wanted to know if learning about BQA would alter any of their concerns, she said.
Consumer views were rated before and after learning about BQA.
Results showed their perceptions about the cattle industry improved by 26 percent after learning about BQA, she said.
The 2025 long range strategic plan shines a bright light on BQA which has a long record of success, Brackett said.
We’re learning the BQA may be the best kept secret for consumers, she said.
As a result, the plan will focus on expanding efforts to educate the public about BQA and its impact on animal wellbeing, Brackett said.
Consumers need to know we as producers take our commitment to animal well being seriously, she said.
The industry has a goal to increase BQA certification 10 percent per year.
Another goal is to deliver more transparency to the consumer.
The long-range plan contains a section on creation of sector specific verification tools, Brackett said.
Work has already begun on this area in the feedlot sector, she noted.
The success of the 2025 plan includes options for individual producers to embrace the plan using BQA, she added.
Click on the LISTEN BAR below to hear more comments from Kim Brackett.
The Beef buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today’s show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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