Beef Buzz News
New Dietary Guidelines Say It's Okay to Give Beef to Infants And Toddlers
Thu, 18 Mar 2021 07:53:33 CDT
New dietary guidelines saying it’s okay to feed infants and toddlers beef is potentially a whole new market for the beef industry.
Ron Hays Beef Buzzes With Heather Buckmaster
On Today’s Beef Buzz Radio Oklahoma Ag Network Farm Director Ron Hays talks with Heather Buckmaster, executive director of the Oklahoma Beef Council, about those new guidelines.
This is the first time the dietary guidelines have provided recommendations for this age group, Buckmaster said.
The Oklahoma Beef Council (OBC) and the Washington State Beef Commission (WSBC) have launched a series of “whiteboard” explainer videos as part of a new national educational marketing campaign that helps educate parents on the importance of feeding babies beef as an early complementary food, Buckmaster said.
The campaign, directed by National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, is called “Beef in the Early Years," and is just the latest example of how the Beef Checkoff is leading the way when it comes to emerging science that shows introducing solid foods like beef to infants and toddlers helps them pack every bite with protein, iron, zinc, and choline, which are important for healthy growth and development.
We use whiteboards as a great way to explain scientific concepts to consumers in an easily understood format, Buckmaster said.
In Oklahoma, the new videos will be shared via social media and paid YouTube advertising.
On the national front, paid advertisements are running on a variety of digital and social media platforms through April including YouTube, Connected TV, social media platforms such as Facebook, Instagram, Pinterest and Reddit, as well as WebMD, a popular health website.
The consumer campaign is reinforced with a comprehensive health influencer program where pediatricians, dietitians, and other pediatric feeding experts across the nation are being educated on the new recommendations through continuing education webinars and digital newsletters.
The pediatricians are giving permission to mom to feed nutrient-dense beef to their children, Buckmaster said.
Nutrition and pediatric influencers are also sharing their recommendations for including beef in the diets of infants and toddlers through social media, podcasts and blog posts.
Find the “Babies First Bites with Beef” video and learn more by clicking here.
Click on the LISTEN BAR below to hear more of Ron’s interview with Heather Buckmaster.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today’s show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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