Beef Buzz News
Arkansas Beef Producer Explains How Wal Mart Improved Its Meat Counter Reputation
Thu, 08 Apr 2021 08:17:59 CDT
It’s an interesting story to learn how Wal Mart became the largest beef retailer in the world and Lamar Steiger, a cow/calf operator from northwest Arkansas, relates that story on today’s Beef Buzz.
Steiger is an advisor for Wal Mart and was a speaker at a recent Boehringer Ingelheim webinar on the cow/calf producer and their role in producing high quality beef for the consumer.
This idea that Wal Mart had to do something big and different with beef was driven by their initial bad reputation at the meat counter from the time they started their grocery business, Steiger said.
Their rapid growth meant they were focused on just getting the product on the shelf, Steiger said.
Today they are the largest beef retailer in the world with stores in urban neighborhoods as well as rural areas.
They rapidly improved their meat counter by hiring meat science graduates from well known universities such as Texas A & M.
They were trained in the Wal Mart culture and told to improve the beef business, he said.
These young men and women never dreamed they would be buying meat instead of being in the processing side, Steiger said.
This was about 20 years ago, and the foodie culture would soon prompt them to improve quality, Steiger said.
One of the largest issues all grocery chains have is quality and consistency, Steiger said.
During consumer testing they learned Angus meat products rated very high, he said.
Wal Mart soon began requiring Angus-sired animals with specs similar to Certified Angus Beef, he noted.
Steiger added the improved genetics we’ve seen in today’s cattle industry has been very important to the well being to the major players in the beef supply chain.
Click on the LISTEN BAR below to hear more comments from Lamar Steiger.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today’s show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
Ron Hays Beef Buzzes With Larmar Steiger
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