Beef Buzz News
Wal Mart Heads The List of Grocery Stores Focusing on Providing Quality Beef For Consumers
Fri, 09 Apr 2021 08:34:00 CDT
Wal Mart has been very aggressive in its efforts to deliver a great eating experience for consumers who buy beef at a Wal Mart store said Lamar Steiger, a cow/calf operator from northwest Arkansas.
Ron Hays Beef Buzzes With Lamar Steiger
Steiger is an advisor for Wal Mart and was a speaker at a recent Boehringer Ingelheim webinar on the cow/calf producer and their role in producing high quality beef for the consumer.
Wal Mart used consumer research to discover what they wanted at the meat counter.
The studies Wal Mart did include blind taste tests and consumer polling, Steiger said.
Steiger credits the Angus Association for promoting the Angus name to consumers.
Consumers recognize the Angus brand and it doesnít matter if it is better because that is what the customer is asking for, he said.
Iíve learned to accept whatever beef product or brand the consumers want, he said.
All of those specialty programs (natural beef, grass fed, etc.) are growing and have a growing number of consumers asking for those kinds of things, he said.
If you have a breed of cattle with special attributes find your consumer market niche and go for it, he said.
I think every grocery chain is going to be looking for ways to differentiate itself from the pack, Steiger said.
It helps that the cattle industry has embraced and improved cattle genetics.
I think its amazing the high percentage of quality cuts our beef producers are turning out now, he said.
As the quality of the entire beef herd raises in our country the competition is not going to be just quality but rather a specific attribute, Steiger said.
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