Beef Buzz News
NCBA's Colin Woodall Says They Are Working Hard To Tell The Truth About The Cattle Industry Today
Wed, 05 May 2021 08:26:15 CDT
Fighting against misinformation and setting the record straight is keeping the cattle industry busy these days said Colin Woodall, CEO of the National Cattlemen’s Beef Association.
Ron Hays Beef Buzzes With colin Woodall
Woodall recently talked with Radio Oklahoma Ag Network Farm Director Ron Hays.
NCBA has always been willing to jump in the ring and fight but there is no fight here yet, Woodall said.
There is a lot of bad information out there, he noted, citing a British publication that said we would only get four pounds of beef a year (because of the supposed stricter environmental regulations).
None of that is accurate, he said.
The administration has invited the cattle industry to the table and want our engagement,
They made it very clear they are not going to be successful in their goals without agriculture, Woodall said.
The Biden Administration may not be the enemy today but there are others throwing rocks at the cattle industry, including the food website Epicurious which declared they would not be publishing beef recipes.
The pushback came swiftly but not from cattle producers.
Celebrity chefs are a big part of American society and people will watch and follow them, Woodall said.
We allowed the chefs, the influencers and general consumers to use their voice to push back, Woodall said.
The reaction from beef consumers reflected well upon the work NCBA does as a contractor for the beef checkoff, Woodall said.
Opponents of the checkoff have proposed a challenge to get enough signatures to ask for a vote against the checkoff.
Woodall said producers need to understand the checkoff dollars have greatly influenced consumers to pushback against misinformation and defend the beef industry.
The NCBA leader said the proposed referendum is not about changing the checkoff but rather about killing the checkoff.
That message needs to get out there, he added.
Click on the LISTEN BAR below to hear more of Ron’s interview with Colin Woodall.
The Beef buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today’s show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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