Beef Buzz News
Dr. Tryon Wickersham Urges Cattle Producers to Tell the Positive Story of Beef to Consumers
Tue, 03 Aug 2021 13:00:12 CDT
Tryon Wickersham says the valuable role of cattle of being able to eat forages that we can't consume- and turn it into a high quality, delicious meat protein is called "upcycling." He told Radaio Oklahoma Ag Network Associate Farm Director KC Sheperd that cattle play a valuable role in society- "in terms of taking inedible feedstuffs like grasses, and byproducts like distillers grains and cotton byproducts and converting them to products that humans want to consume like hamburgers, steaks, roasts" which contribute to human health and well being.
Ron and KC Beef Buzz with Dr. Tryon Wickersham
Wickersham, an Associate Professor in the Animal Sciences Department at Texas A&M University adds that cattle "really fulfill this unique niche that pigs and chickens can't in terms of our food supply."
Wickersham addressed Upcycling and Sustainability at the recent Oklahoma Cattlemen's Association Convention and talked afterwards with Sheperd about not just upcycling but also the reason that cattle producers need to tell the positive story of beef in human nutrition because letting others tell the story opens the door to trouble. "I think other people who tell our story often have an agenda, which could be detrimental to beef producers."
He adds that sustainability is the right thing to do- but it's also good for the economic bottom line of cattle operations. Producers who want to learn how to improve the efficiency of their cattle operations are often also making their cattle more sustainable.
Sheperd also asked Dr. Wickersham about the nutritional story that beef producers should be telling. He says that beef has esstential amino acids, iron, zinc and vitamins- and with this complete protein profile allows consumers here and overseas to be able to meet many of their nutritional needs by consuming fewer calories.
Click on the LISTEN BAR below to hear KC and Dr. Wickersham on this edition of the Beef Buzz.
Dr. Wickersham has presented his ideas about upcycling around the country- including at the 2020 Cattlemen's College, where Ron Hays caught up with him- you can hear their conversation from then by clicking here.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today’s show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
right-click to download mp3
WebReadyTM Powered by WireReady® NSI
New Research Explores the Pros and Cons of Cash Cattle Markets in the U.S. Fri, 24 Sep 2021 10:16:19 CDT
New Research Shows Grid Market System Adds $700 Million in Value to U.S. Beef Thu, 23 Sep 2021 11:19:06 CDT
Don Close, VP of Rabo AgriFinance Explains How Beef Won Over the Chinese Consumer Wed, 22 Sep 2021 10:39:31 CDT
OCA's Michael Kelsey: We Need to Take a Pause on Issuing New Medical Marijuana Grower Permits Tue, 21 Sep 2021 13:19:27 CDT
NCBA's Josh White Says Beef Quality Assurance Produces Better Beef Mon, 20 Sep 2021 10:35:46 CDT
Certified Angus Beef Program is a Win for Producers, Processors and Consumers Says John Stika Fri, 17 Sep 2021 10:48:26 CDT
John Stika Believes the Pandemic Shows Consumers Want High Quality Beef Thu, 16 Sep 2021 08:07:17 CDT
Dr. Jody Wade's Advice to Cattle Producers is Stay Ahead of BRD Wed, 15 Sep 2021 13:14:02 CDT
Katelyn McCullock Sees High Hay Prices in the U.S. Tue, 14 Sep 2021 10:49:50 CDT
NCBA's Ethan Lane Believes mCOOL is Old News Mon, 13 Sep 2021 11:15:37 CDT
NCBA's Ethan Lane Heard Little New in White House Briefing on Competition Fri, 10 Sep 2021 11:45:17 CDT
Dan Halstrom Predicts 2021 Will Be a Record Year for U.S. Beef Exports Thu, 09 Sep 2021 11:15:04 CDT
Dietician Shalene McNeill Says Consumers Enthusiastic About Including Beef in Their Diet Wed, 08 Sep 2021 09:25:33 CDT
Shalene McNeill on Why You Should Feed Your Baby Beef Tue, 07 Sep 2021 12:20:07 CDT
Randy Blach Says Sustainability is an Opportunity for Beef Cattle Industry Mon, 06 Sep 2021 05:00:35 CDT
Although Beef Demand is High, Dollars are Slow to Trickle Down to Producers Fri, 03 Sep 2021 12:25:25 CDT
Dr. Harold Newcomb Says Strategic Deworming Helps Your Bottom Line Thu, 02 Sep 2021 09:33:31 CDT
Carbon Markets: The Wild West of Free-Market Enterprise Wed, 01 Sep 2021 10:38:53 CDT
Biden Administration Intent on Dumping Trump Era Navigable Waters Protection Rule Tue, 31 Aug 2021 16:57:44 CDT
NCBA's Scott Yager Says Redefining WOTUS Will Be Repetitive Mon, 30 Aug 2021 11:18:40 CDT
Mark Your Calendars for the Second Annual Cattlemen's Congress Fri, 27 Aug 2021 11:46:50 CDT
More From NCBA's Kent Bacus on Why Beef Exports to China, Japan and Korea Work Thu, 26 Aug 2021 11:36:51 CDT
U.S. Beef is Bustling in the Pacific Rim Says NCBA's Kent Bacus Wed, 25 Aug 2021 08:32:01 CDT
Bruce Hoffman Talks Treating Bovine Respiratory Disease Tue, 24 Aug 2021 09:29:20 CDT
OSU's Derrell Peel Says August Cattle on Feed Report Shows Tighter Cattle Supplies Ahead Mon, 23 Aug 2021 13:24:14 CDT
Randy Blach Believes Better Quality Cattle Brings Great Eating Experience to Consumers Fri, 20 Aug 2021 09:17:27 CDT
Dan Halstrom: There are Concerns Despite High Exports of Beef and Pork Thu, 19 Aug 2021 10:42:01 CDT
U.S. Beef. It's What's for Dinner, Globally Wed, 18 Aug 2021 10:23:41 CDT
NCBA Continues Work With Members and Congress in Improving Market Transparency and Cash Cattle Trade Tue, 17 Aug 2021 10:29:42 CDT
Ethan Lane Says All Eyes are on Transfer Taxes Mon, 16 Aug 2021 09:34:18 CDT
Scott Yager on What New Methane Measurements Mean for the Cattle Industry Fri, 13 Aug 2021 10:05:46 CDT
CattleFax VP Kevin Good Says Cattle Market Leverage is Moving Toward Producers Thu, 12 Aug 2021 09:20:34 CDT
NCBA's Danielle Beck on How the Biden Administration Plans on Funding Their Goals for the U.S. Wed, 11 Aug 2021 09:53:56 CDT
NCBA President Jerry Bohn Talks How the Biden Administration Could Impact Beef Producers Tue, 10 Aug 2021 11:36:01 CDT
Oklahoma National Stockyards President Kelli Payne Talks Resiliency Amid the Coronavirus Pandemic Mon, 09 Aug 2021 21:39:00 CDT