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Beef Buzz News


Clay Burtrum Talks Beef Checkoff Efforts Ahead of the 2021 Cattle Industry Convention

Wed, 04 Aug 2021 20:06:56 CDT

Clay Burtrum Talks Beef Checkoff Efforts Ahead of the 2021 Cattle Industry Convention At the recent Oklahoma Cattlemen’s Association convention, Radio Oklahoma Ag Network Farm Director Ron Hays caught up with Clay Burtrum a couple of weeks ahead of this year’s annual Cattle Industry Convention, also known as CattleCon21, which will see cattlemen and women from across the country attend August 10 through 12 in Nashville, Tennessee.   


Burtrum is a commercial cow/calf producer from Stillwater, Oklahoma and the NCBA Federation Division Chair. Burtrum says there are a lot of great things to celebrate as cattle producers head to Nashville, including celebrating the 35th annniversary of the Beef Checkoff program.   


“We’re really focusing on building consumer demand for and that’s what the Checkoff is all about,” Burtrum said.   Beef Checkoff takes $1 from each head of cattle sold in the U.S., and puts it toward marketing beef products in this country and globally. This year, Burturm said marketing efforts are focused on showcasing sustainability and putting cattle producers’ stories front and center to help build consumer demand.


In order to get the most bang from each Beef Checkoff buck, Burtrum said there are two keys to leveraging each Checkoff dollar. “As we partner with retailers, we need to watch what’s moving off the shelf and what that movement of product means to both consumers and producers,” Burtrum said. “Also, how many consumers are we reaching?”


In all, the Cattlemen’s Beef Promotion and Research Board (CBB) and the Federation manage about $40 million each year, set aside for marketing and promoting beef consumption, education, research and producer communications.   


Click on the LINK below to hear more from Clay Burtrum on the value of the Beef Checkoff back to producers.   The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well.   


Click here to LISTEN to our Beef Buzz with Clay Burtrum, Chair of the Federation of State Beef Councils- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   

 

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