Beef Buzz News
Greg Hanes Talks Fiscal Year 2022 for the Cattlemen's Beef Board
Thu, 02 Dec 2021 11:27:48 CST
Earlier in the year, the Cattlemen's Beef Board's $40 million budget was approved for fiscal year 2022. Going forward, Greg Hanes, CEO of the Cattlemen's Beef Board, told Ron Hays, director of Radio Oklahoma Ag Network, sustainability will be the focus of marking efforts.
"Sustainability has been a really key issue," Hanes said. "Now, we have all the global climate summits going on - this is definitely a big issue, so we are trying to keep that at the forefront of the industry."
Hanes said the CBB is also focused on consumer outreach among an incredibly competitive protein market.
"I think this is a chance to continue to push back (against) other animal proteins and plant-based meats," Hanes said. "Demand for beef is the highest it has been in 30 years, so we really want to keep that momentum going."
Also important of all is the Beef Checkoff's communications with producers. Hanes said producers sometimes tell him that he is preaching to the choir when it comes to the Beef Checkoff's impact on the industry.
"I look at it as an annual report to our shareholders," Hanes said. "Every producer out there is paying into the Checkoff, so they have a vested interesting in this."
Hanes said if misperceptions about the beef industry are out there, Beef Checkoff dollars will always be there to educate consumers and counter incorrection information.
Click on the LISTEN BAR below to hear more from Ron Hays and Greg Hanes as they talk about the CBB's fiscal year 2022. If you missed yesterday's Beef Buzz with Greg Hanes, check it out here.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
Listen to Ron's conversation with Greg here.
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