Beef Buzz News
Clint Rusk on the Sometimes-Underestimated Value of Charolais Beef
Tue, 11 Jan 2022 11:19:22 CST
Cattlemen’s Congress is more than just a world-class cattle show; it is an opportunity for folks from all over the U.S. to gather and network. On the same note, a variety of top-breed officials have visited the show, including Dr. Clint Rusk, the executive vice president of the American International Charolais Association (AICA).
Listen to Ron's conversation with Dr. Rusk here.
Rusk recently made the switch from academia, recently heading the Department of Animal and Food Sciences at Oklahoma State University, to take over for AICA. Ron Hays, the senior reporter for the Oklahoma Farm Report, sat down with Rusk to see how the first couple of months off-campus has treated him.
“In my first 60 days, I have done 30 herd visits, been to seven sales, been to the American Royal and Louisville (NAILE) - two big national shows,” Rusk said. “I just am so impressed with the people and their positivity in the face of coming through COVID and many challenges.”
On top of that, he said Charolais breeders are some of the friendliest folks in the business. Despite his extensive experience, he calls himself a bit of an outsider as he did not grow up raising Charolais cattle.
“They are very friendly and very welcoming to a new guy who did not grow up with Charolais cattle,” Rusk said. “When I go to their place to look at cattle, I have enjoyed looking at the cattle but the thing I leave with is how (nice) they make me feel. The people part of the business is still critically important.”
In the immediate future, Rusk said he sees more value-added to the Charolais breed through genetic testing and genomic data available today. One challenge the breed is working to overcome is to educate packers and consumers on the benefits of Charolais beef.
“In my first 60 days, the concern that I have heard from folks that are using Charolais bulls is they have started hearing packers telling their buyers to only buy black-hided cattle,” Rusk said. “(Those folks) know that their cattle have value, they have been told by the people who feed their cattle that they love feeding Charolais crossed cattle, so I do not think it is a matter of convincing the feeders.”
He said the key there is to educate packers and consumers to know that white-hided cattle have value and cross well with other desired breeds.
Click on the LISTEN BAR below to hear more from Ron Hays and Clint Rusk as they talk about his time with the American International Charolais Association so far and what is on his radar for the future of the breed.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today’s show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
right-click to download mp3
WebReadyTM Powered by WireReady® NSI
Certified Angus Beef Consumers Want to Know Ranchers' Stories Thu, 27 Jan 2022 10:58:18 CST
Decades in the Making, Certified Angus Beef is Expecting to Have a Great Year Wed, 26 Jan 2022 09:52:24 CST
Feedback from the 2022 Cattlemen's Congress is Fantastic Tue, 25 Jan 2022 11:10:12 CST
Higher Than Expected Placements Provide Slightly Bigger Cattle on Feed Number Than a Year Ago Tue, 25 Jan 2022 05:37:53 CST
The Importance of Good Cattle Handling Skills with Dr. Stephen Boyles Fri, 21 Jan 2022 09:55:28 CST
WOTUS Revision Could Include Big-Ticket Climate Change Policy from Biden Administration Thu, 20 Jan 2022 10:40:48 CST
NCBA's Scott Yager Hopeful EPA Will Pay Attention to Its Own Advisory Committee on WOTUS Wed, 19 Jan 2022 12:01:14 CST
American Hereford Association's Focus Includes Consumer Education in 2022 Tue, 18 Jan 2022 11:08:52 CST
American Hereford Association Focusing on Genetic Improvement in 2022 Mon, 17 Jan 2022 12:16:02 CST
See How the Angus Link Program Puts Money Back into Your Pocket Sun, 16 Jan 2022 16:30:08 CST
Why Maine-Anjou Cattle are Popular In and Out of the Show Ring Thu, 13 Jan 2022 18:32:42 CST
OSU's Derrell Peel Talks Latest on Beef Exports and Previews Cattle Inventory Report Wed, 12 Jan 2022 12:41:10 CST
Clint Rusk on the Sometimes-Underestimated Value of Charolais Beef Tue, 11 Jan 2022 11:19:28 CST
How the American Simmental Has Changed Over the Last Couple Decades Mon, 10 Jan 2022 11:33:01 CST
BQA Seminar at Cattlemen's Congress Taught the Importance of Cattle Handling Skills Fri, 07 Jan 2022 11:31:26 CST
American Angus Association Off to a Great Start at 2022 Cattlemen's Congress Thu, 06 Jan 2022 07:10:41 CST
Hereford Breed is Well-Represented at Second Annual Cattlemen's Congress Wed, 05 Jan 2022 14:25:02 CST
Lyons-Blythe Says Cattle Producers Must Take Part in Sustainability Conversation Tue, 04 Jan 2022 11:58:05 CST
Cattle Producers Help Shape the Sustainability Conversation as Part of the U.S. Roundtable for Sustainable Beef Mon, 03 Jan 2022 11:35:54 CST
Counting Down the Hours Until 2022 Cattlemen's Congress Fri, 31 Dec 2021 08:32:00 CST
NCBA Continues to Work to Increase Transparency, Fairness of Cattle Markets Thu, 30 Dec 2021 11:33:41 CST
NCBA Continues to Protect Cattle Producers from Funding Build Back Better in 2022 Wed, 29 Dec 2021 11:31:58 CST
Beef Cow Herd Will be Smaller in 2022 Tue, 28 Dec 2021 08:38:14 CST
The U.S. Will See a Decrease in Beef Production in 2022 Says OSU's Derrell Peel Mon, 27 Dec 2021 12:22:22 CST
Make Plans to Attend Cattlemen's Congress if You're in the Cattle Business Thu, 23 Dec 2021 10:41:06 CST
2022 Cattlemen's Congress: It is Going to Be Huge! Wed, 22 Dec 2021 11:44:16 CST
Protect the Harvest is Working to Protect Agriculture in the U.S. Tue, 21 Dec 2021 10:54:08 CST
LMA's Chelsea Good Says Fed Cattle Price Dictates Price Discovery from Top Down Mon, 20 Dec 2021 10:26:05 CST
Animal Activist Groups Blame Animal Agriculture for Climate Change and Pandemics Fri, 17 Dec 2021 11:31:43 CST
Activity Increases Among Animal Rights Extremist Groups Since Pandemic Began Thu, 16 Dec 2021 11:20:14 CST
OSU's Derrell Peel Breaks Down October U.S. Beef Export Numbers Wed, 15 Dec 2021 10:22:09 CST
NCBA's Tanner Beymer Says Most Cattle Industry Groups Back Cattle Contract Library Bill Tue, 14 Dec 2021 10:19:12 CST
NCBA's Tanner Beymer on U.S. House of Representatives Passage of LMR and Cattle Contract Library Act Mon, 13 Dec 2021 20:29:41 CST
U.S. Beef Exports Hits Annual Record-Value Levels in October Fri, 10 Dec 2021 09:59:14 CST
Katelyn McCullock says Fourth-Quarter Cattle Prices are Contraseasonal Thu, 09 Dec 2021 14:49:32 CST