Beef Buzz News
American Hereford Association's Focus Includes Consumer Education in 2022
Tue, 18 Jan 2022 11:08:46 CST
American Hereford cattle’s ability to thrive in adverse environments, cross well with many other breeds and docile nature has driven the breed’s popularity in the U.S. The Oklahoma Farm Report’s own Ron Hays sat down with Jack Ward, the executive vice president of the American Hereford Association, to discuss how genomic advances in the cattle business have helped the breed.
Ward credits the breed’s success to American Hereford breeders who have kept their cattle economically relevant in the industry.
“Whether it is calving ease, the right amount of growth and milk (production),” Ward said. “Just as important is end-product merit.”
Breeders can achieve end-product merit through the AHA Certified Hereford Beef program, Ward said. Four years ago, AHA changed CHB carcass specifications, opening up requirements for choice or better.
“It has really opened up some doors for us because now we have a product that is of the same quality, equal to or better than our competitors, and we are different,” Ward said. “That white face is pretty easy to pick out, so consumers can differentiate when they go and select CHB.”
Ward said the push for more recognition for CHB among consumers has been a process. There has been so much focus on the genetic side of the breed, the AHA has just begun to showcase American Herefords to the general public.
Click on the LISTEN BAR below to hear more from Ron Hays and Jack Ward as they talk about the future of the American Hereford Association. If you missed yesterday’s conversation with Ward, check it out here.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today’s show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
Listen to Ron's conversation with Jack here.
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