Beef Buzz News
Decades in the Making, Certified Angus Beef is Expecting to Have a Great Year
Wed, 26 Jan 2022 09:52:18 CST
Demand for quality Angus beef is at an all-time high, but the success of the Certified Angus program did not happen overnight. Decades of research, selective breeding and good and old-fashioned marketing created the consumer demand for Angus beef. That demand is what John Stika, president of Certified Angus Beef, told the Oklahoma Farm Report's own Ron Hays drives the program's success today.
"We are looking like we are going to be on pace to match one of our best years ever," Stika said. "It is a little early to tell, but things are really bright."
With the Angus cowherd at its highest quality ever, with strong grade on its side, Stika said the supply is ready to meet consumer demand. At the same time, there is a lot of competition out there, he added.
"There are a lot of brands and a lot of programs that are trying to meet the growing needs of consumers," Stika said. "We feel fortunate that we have been at this for more than 42 years and work with some of the best companies in the world to deliver high-quality Angus beef to consumers."
Over the last couple of years, Stika said he has learned that the relationships that the Angus brand has been able to foster with breeders, feeders, all the way to the retailer and restaurateur make it possible to get through hard times together.
"We are going to reap the benefits of those strong relationships moving into 2022," Stika said.
Last year, Skita said the program saw more than 1.2 billion pounds of CAB sell.
Click on the LISTEN BAR below to hear more from Ron Hays and John Stika as they talk about what is in store for Certified Angus Beef in 2022.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
Listen to Ron's conversation with John here.
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