Beef Buzz News
Jennifer Nealson is Learning the Ropes of Beef Promotion and Marketing as She Leads the Global Marketing Efforts of the Beef Checkoff for NCBA
Mon, 14 Feb 2022 15:25:00 CST
Jennifer Nealson has been on the job since last summer at the National Cattlemen's Beef Association- and that job is the Senior Vice President of Global Marketing and Research. Oklahoma Farm Report's Ron Hays sat down with her at the recent Cattle Industry Convention 2022 in Houston to talk about the promotion efforts that the NCBA undertakes as a major contractor to the Cattlemen's Beef Board- investing beef checkoff money into the work of encouraging consumers to buy beef.
Nealson says she has been working non stop since joining the organization to learn about all the many programs that make up the domestic marketing of beef to consumers. Nealson says a lot of dollars are invested into a variety of digital marketing platforms. "We really get most of our traction through the digital media- that includes social media- it includes digital media and even getting sophisticated with things like retargeting our message as people move around the internet on different platforms- we like to follow them and really pique their interest so that they click on the information to go and learn more. It might be a recipe or it's a commercial or it might even be a short story about one of our valued producers and how they do the work that they do."
Nealson says that she appreciates the passion that the beef cattle producers have about producing a safe, wholesome and nutritious product for consumers- and a similar passion in how they care for their animals and for their land. She says that makes it exciting for her to be a part of the beef cattle industry.
One other thing that she is excited about is the Beef, It's Whats for Dinner 300 Race that is coming up this Saturday, February 19th. This is the second year that the Beef Checkoff is sponsoring this race that happens on the day before the legendary Dayota 500- and the 2021 event gave the Beef Checkoff the chance to record an anazing 1.9 billion impressions last February globally. Nealson says "what I know is that these demographics have continously changed year over year- and now are so much more broad than what we might think. People of different income classes and all generations are NASCAR fans and we are just so excited to present the Beef, It's Whats for Dinner 300."
Click on the LISTEN BAR below to hear more from Ron Hays and Jennifer Nealson as they talk about the efforts of the NCBA as a Beef Checkoff contracter to promote beef.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
Our coverage on the Oklahoma Farm Report of the 2022 Cattle Industry Convention and the NCBA Trade show is sponsored by Performance Beef from Zoetis. Performance Beef simplifies feed, performance and health data collection, without double data entry or complicated software. Track feed, generate real-time closeout reports, create accurate invoices, record health data at the chute, in the pen or pasture; or analyze performance trends - all in one place with ease. Try the app for yourself by clicking here.
Ron Hays Beef Buzzes with Jennifer Nealson of NCBA- talking beef promotion efforts.
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