Beef Buzz News
Oklahoma Cattle Producer Proud to be a Volunteer Leader-Officer of the Cattlemen's Beef Board
Tue, 08 Mar 2022 13:50:44 CST
Oklahoma has had several cattle industry leaders in recent years that have gone through the officer chairs of the Cattlemen's Beef Board. That includes Jimmy Taylor from Cheyenne who is serving in 2022 as the Vice Chairman of the CBB. At the recent board meeting of the CBB, Taylor talked with Ron Hays of the Oklahoma Farm Report and they talked about his interest in serving fellow cattle producers as a volunteer leader.
"The beef industry has been very good to myself and my family," Taylor said. "By being part of this organization, I have got the chance to give back to the industry."
Taylor was elected by his peers to help lead the Beef Board. Overseeing the $1-per-head collection on all cattle sold in the U.S. and $1-per-head equivalent on imported cattle, beef and beef products is just one of the responsibilities of the board.
"To be honored in such a way is very humbling," Taylor said.
The CBB also oversees the funding for the Issues Management Team, which Taylor credits for being on duty 24/7 and ready to handle any crisis that comes the beef industry's way.
"If misinformation comes out about our industry or we have (something like) a (Bovine Spongiform Encephalopathy) outbreak, they are on top of it," Taylor said. "If the misinformation is allowed to run freely, it can do a lot of damage."
Looking ahead, Taylor said the same team is integral when it comes to helping the industry become more sustainable.
"(Sustainability is) especially among our consumers," Taylor said. "The people who buy our product want to know more and more where their food comes from, who raised it and was it raised humanely and safely."
Telling cattlemen and women's stories is a great way to show consumers that beef is a safe, nutritious protein option that is not the climate-polluter it has been made out to be.
Hit the LISTEN BAR below to hear Ron Hays and CBB Vice President Jimmy Taylor as they talk about Taylor's new role and what is on his radar for the industry's future.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
Ron Hays Beef Buzzes with Jimmy Taylor, VIce Chairman of the CBB
right-click to download mp3
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