Beef Buzz News
Montie Soules, CEO of the American Shorthorn Association, Promotes America's First Breed
Wed, 15 Jun 2022 10:23:29 CDT
Senior Farm and Ranch Broadcaster, Ron Hays, is back with the Executive Secretary and CEO of the American Shorthorn Association, Montie Soules. Soules gives an update on the state of the industry as it relates to the American Shorthorn, Cattlemen's Congress and talks about the Shorthorn breed, itself.
"Our breed has really been flourishing to be quite honest," Soules said. "Even during the COVID times, the prices our cattle were getting were up."
During COVID, ASA registrations were down a little, which was to be expected, Soules said, but the prices of the cattle and the auction sales were still up and most of them were online because nobody could go anywhere.
"As we broke out of COVID the last fiscal year, our registrations were up as high as they have ever been," Soules said. "Actually, they may have been at record since the last ten or 15 years."
New membership, Soules said, has been continuously growing every year for the last five to six years. The Shorthorn breed has received a lot of positive acceptance, Soules said, and they are currently celebrating 150 years of existence of the American Shorthorn Association.
"The American Shorthorn Association is the oldest beef breed in the United States," Soules said. "America's first is what we promote it as."
The ASA has been making progressive strides, Soules said, including the breed's attendance at Cattlemen's Congress, which has been beneficial to the promotion of the breed.
"Our breed has really been doing well," Soules said. "Our Junior National numbers have been up every year for the last three years. We can't be anything but positive about what's going on."
Soules said the Shorthorn breed is seeing a lot higher acceptance in commercial trade and bull sales. There are more bulls being sold and transferred each year, he added, which is a real positive fact for the breed to have.
"A lot of people may not realize, but Shorthorn cattle kind of got overlooked and we are a British breed, and we are actually the first British breed," Soules said. "There are approximately 53 other purebred breed registries in the world that arrived as a result of having shorthorn influence and Shorthorn cattle were the base of those breed's beginning."
Soules said Cattlemen's Congress is a good addition to the calendar of livestock shows the Shorthorn breed attends throughout the year.
"I think it is going to last quite a while," Soules said.
Coming up on year three, Soules said Cattlemen's Congress is standing on its own financially which shows promise of longevity. The scheduling of the show fits perfectly for the Shorthorn breed, Soules added, and the show is in a great location.
"For the Shorthorn breed, the location is a lot more of an advantage for us as Oklahoma, which has a large number of Shorthorn cattle in it and a large number of junior members," Soules said. "Texas is one of our bigger states of course, so that is close by, and it's not far from the Midwest where we have a lot of our membership."
Cattlemen's Congress being placed at a central location for cattle producers, Soules said, puts the show at an advantage.
"I see it being positive," Soules said.
Click the LISTEN BAR below to hear Ron Hays and Montie Soules talk about the American Shorthorn Association and the upcoming Cattlemen's Congress.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
Ron Hays Talks American Shorthorn Association with Montie Soules
right-click to download mp3
WebReadyTM Powered by WireReady® NSI
Beef News
January Cattle on Feed Report Three Percent Under Year Ago- Derrell Peel Says Tighter Supplies Will Be Around for Awhile Mon, 23 Jan 2023 05:15:04 CST
Derrell Peel Talks Latest Cattle on Feed Report- Showing Fewer Cattle on Feed, Lighter Placements and Stronger Marketings. Mon, 26 Dec 2022 08:19:00 CST
Kara Lee with Certified Angus Beef Tells Cattlemen 'Cut the Bull' Fri, 23 Dec 2022 14:30:39 CST
Beef Checkoff Utilizes Digital Marketing Techniques to Interact with Consumers Thu, 22 Dec 2022 16:02:51 CST
Beef Checkoff Research, Education, and Promotion Efforts Point Consumers to Beef Wed, 21 Dec 2022 16:15:46 CST
OSU Economist Derrell Peel Expects US Beef Export Strength to Continue Into the New Year Tue, 20 Dec 2022 08:00:35 CST
NPPC's Michael Formica Feeling Positive About Supreme Courts Upcoming Proposition 12 Decision Mon, 05 Dec 2022 10:08:27 CST
NCBA Fights to Improve Marketing Options for Cattle Producers Fri, 02 Dec 2022 09:58:28 CST
Chinese Consumers Continue to Grow Appetite for U.S. Beef Thu, 01 Dec 2022 09:23:49 CST
Merck Creates Value for Producers and Consumers with Technology and Biopharmaceuticals Wed, 30 Nov 2022 09:55:28 CST
NCBA’s Todd Wilkinson Ready to Fight Back Against Regulatory Overreach in the Cattle Industry Tue, 29 Nov 2022 10:13:33 CST
NCBA and PLC Call ESA Listing Plan of Lesser Prairie Chicken Punitive for Cattle Producers in Southern Plains Wed, 23 Nov 2022 14:51:02 CST
November Cattle on Feed Report Confirms October Pattern of Lower Placements and Tighter Cattle Numbers in Feedlots Tue, 22 Nov 2022 05:07:02 CST
Turning the Corner- OSU's Derrell Peel Sees Tighter Cattle Inventories into 2023 in Latest Cattle on Feed Report Mon, 21 Nov 2022 04:36:33 CST
Turning the Corner- OSU's Derrell Peel Sees Tighter Cattle Inventories into 2023 in Latest Cattle on Feed Report Mon, 21 Nov 2022 04:27:40 CST
Midterm Elections to Set Stage for What Can Be Expected in 2023 Farm Bill Mon, 07 Nov 2022 12:13:57 CST
USMEF's Dan Halstrom Remains Cautiously Optimistic about Strong Beef Demand Going Forward Thu, 03 Nov 2022 09:35:46 CDT
Economic Factors Create Hesitancy in Beef Plant Expansion Plans Wed, 02 Nov 2022 11:03:34 CDT
NCBA's Mike Simone Says Consumer Interest in Fake Meat is on the Decline Tue, 01 Nov 2022 11:41:02 CDT
Beef Remains Valued Product for Consumers as it Allows Them to Stretch their Dollar Mon, 31 Oct 2022 09:15:56 CDT
Hugh Aljoe Provides Methods to Begin and Maintain Good Land Stewardship Fri, 28 Oct 2022 09:30:13 CDT
Implement Soil Health Practices Now to Increase Forage Production when Rains Come Thu, 27 Oct 2022 15:14:07 CDT
Third Beef. It's What's For Dinner. 300 Promotes the Beef Industry on a National Level Wed, 26 Oct 2022 15:32:23 CDT
Latest Cattle on Feed Report from USDA Implies Fewer Pounds of Beef Available in 2023 Tue, 25 Oct 2022 10:17:53 CDT
OSU's Derrell Peel- Lower Placements and Smaller On Feed Number Highlight October Cattle on Feed Report Sun, 23 Oct 2022 12:45:37 CDT
Beef Checkoff Research Continues to Share Beef Sustainability Story with Consumers Fri, 21 Oct 2022 09:23:36 CDT
Beef Checkoff Research Works to Ensure Consumers Beef is a Product They Can Trust Thu, 20 Oct 2022 13:44:44 CDT
Odds for Significant Wheat Pasture Going Lower Daily in the Southern Plains Wed, 19 Oct 2022 14:35:46 CDT
NCBA Weighs in on California's Proposition 12 Tue, 18 Oct 2022 11:32:24 CDT
2022 Stockyards Steak Out Takes Oklahoma Beef to the Next Level Mon, 17 Oct 2022 11:09:07 CDT
Holding Onto Your Cow Herd a Little Longer is Projected to Pay Off, says Randy Blach Fri, 14 Oct 2022 08:14:05 CDT
Randy Blach Confident in Better Cattle Market Conditions Down the Road Thu, 13 Oct 2022 09:43:02 CDT
No Imports or Exports Would Result in a Smaller U.S. Beef Cattle Industry Wed, 12 Oct 2022 16:11:15 CDT
Derrell Peel Explains Why International Trade of Beef is Valuable Tue, 11 Oct 2022 08:19:29 CDT
Animal Agriculture Hopeful for a Win as U.S. Supreme Court Looks at California's Proposition 12 Mon, 10 Oct 2022 09:26:17 CDT
