Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   

Beef Buzz News


Telling the Story of Animal Agriculture with Hannah Thompson Weeman

Thu, 30 Jun 2022 09:16:51 CDT

Telling the Story of Animal Agriculture with Hannah Thompson Weeman In the agriculture industry, there has never been a more critical time to tell our story to consumers. President and CEO of the Animal Agriculture Alliance, Hannah Thompson Weeman, is a professional when it comes to properly educating the public about production agriculture. Senior Farm and Ranch Broadcaster, Ron Hays, talks with Weeman about how producers can best go about telling their story to the part of society who can be influenced in a positive way.

"The number one thing we recommend is to be beyond reproach," Weeman said. "We need to be sure that we are following and exceeding guidelines and policies in terms of animal welfare and environmental impact because we can't have there be any vulnerabilities that these organizations would like to come along and exploit."

Producers need to make sure they are doing the right thing no matter who is watching, Weeman said, so they can substantiate that behavior by using things like third-party audits and verification programs. Being involved with customers, reaching out to local media and organizations, and putting a face on animal agriculture, Weeman added, helps give consumers an expert to go to if they have questions or concerns.

"We have a program we started in 2020 called Animal Ag Allies which is intended to help farmers, ranchers, veterinarians and others involved in animal agriculture do just that," Weeman said. "If you need some more training on communications to get comfortable talking about these potential contentious issues, or growing your following, I highly encourage you to check out the Animal Allies Program."

While there are extremist groups with agendas to harm animal agriculture, Weeman said there is a high potential for success in educating the middle part of society.

"That's who we need to focus on," Weeman said. "We don't need to waste time telling each other how great we are. We don't need to waste our breath trying to engage with those extremists again."

At the end of the day, Weeman said if you are involved in animal agriculture, the extremist groups are not going to believe what you are doing is ethical or responsible. Focusing on the middle part of society will yield better results, she added.

There is no need to spend time arguing or trying to change minds, Weeman said, we just need to find people that fall somewhere between those two extremes.

"They don't have that personal or professional background and knowledge of animal agriculture," Weeman said. "They don't really agree with that animal rights mindset, but they might be hearing a lot of things that make them have questions or concerns about animal ag, are the kind of people that we can connect with because the vast majority of people do eat meat, poultry, dairy and eggs, and all we have to do is make sure they have the information they need to keep feeling confident in making that decision."

Weeman also touched on the 2022 Animal Ag Alliance Stakeholders Summit where individuals had the chance to attend sessions focused on properly educating the public about animal agriculture.

"We really included workshops as part of the agenda," Weeman said. "Not only were our attendees hearing about what others have done, case studies, and the latest information, but they were also three interactive workshops where they were challenged to put what they were hearing into action and really start working on these issues."

Weeman said attendees at the workshop discussed topics such as how to influence influencers and develop a crisis plan. The issues covered in the workshops, Weeman said will have long-term effects.


Click the LISTEN BAR below to hear more from Ron Hays and Hannah Thompson Weeman on telling animal agriculture's story.

The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.


   


   

Ron Hays talks with Hannah Thompson Weeman on Animal Agriculture's Story
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • Producer Owned Beef Processing Plant to Break Ground in Early 2023 in Amarillo  Fri, 12 Aug 2022 09:27:19 CDT
  • NCBA Chief Veterinarian Kathy Simmons talks about a New Threat to Cattle Producers, the Asian Longhorned Tick   Thu, 11 Aug 2022 10:11:48 CDT
  • Factors to Consider When Planning for Drought with Dr. Laura Goodman  Wed, 10 Aug 2022 10:14:29 CDT
  • OSU's Dr. Laura Goodman Provides Strategy for Optimizing Forage Growth in Dry Conditions  Tue, 09 Aug 2022 09:07:33 CDT
  • OCA's Michael Kelsey says 2023 Farm Bill was Focus of NCBA Summer Business Meeting in Reno  Mon, 08 Aug 2022 09:33:22 CDT
  • OCA's Michael Kelsey says 2023 Farm Bill was the Main Focus of NCBA Summer Business Meeting in  Mon, 08 Aug 2022 09:29:58 CDT
  • OCA's Michael Kelsey Talks Key Policy After OCA Convention   Fri, 05 Aug 2022 09:20:39 CDT
  • Upcoming OCA Ranch Rodeo to Support Children's Miracle Network   Thu, 04 Aug 2022 08:10:14 CDT
  • Tyler Cozzins says Inflation Environment May Be a Headwind for Beef Demand in the Future  Wed, 03 Aug 2022 08:00:35 CDT
  • Jennifer Nealson Working to Increase Effectiveness of Beef Checkoff Dollars   Wed, 03 Aug 2022 05:29:27 CDT
  • Beef Checkoff Focusses on Increasing Brand Awareness for Beef in Second Half of 2022  Mon, 01 Aug 2022 09:58:29 CDT
  • NCBA's Allison Rivera Shares Cattle Industry Priority List for 2023 Farm Bill   Fri, 29 Jul 2022 09:23:34 CDT
  • Reauthorization of LMR Remains a Top Priority for NCBA  Thu, 28 Jul 2022 16:59:28 CDT
  • NCBA Emphasizes Importance of Risk Management for Producers in 2023 Farm Bill  Wed, 27 Jul 2022 10:01:49 CDT
  • Light Weight Placements a Prominent Part of Latest Cattle on Feed Report  Tue, 26 Jul 2022 09:30:44 CDT
  • OSU's Derrell Peel says Tighter Cattle Numbers Going Forward are Inevitable at This Point  Mon, 25 Jul 2022 09:09:47 CDT
  • As Supplies Tighten, Lance Zimmerman sees Beef Cattle Supply Chain Increasing to Some Degree in the Next Year  Fri, 22 Jul 2022 08:07:07 CDT
  • Lance Zimmerman Projects Drought will Influence Cow Numbers into Next Year  Thu, 21 Jul 2022 11:44:58 CDT
  • Research from CSU and AHA will Allow Cattle Producers using Hereford Genetics the Opportunity to be More Sustainable   Wed, 20 Jul 2022 09:26:24 CDT
  • Colorado State University and American Hereford Association Working Together to Ensure Sustainable Food Supply  Tue, 19 Jul 2022 14:02:05 CDT
  • Preserving the Foundation of the Ranching Enterprise Through Culling with OSU's Dave Lalman  Mon, 18 Jul 2022 10:53:21 CDT
  • OCA's Michael Kelsey says Congressional Forums Hosted at Upcoming Convention will Showcase Critical Issues  Fri, 15 Jul 2022 09:55:04 CDT
  • Exceptional Educational Opportunities Planned for 2022 OCA Convention and Trade Show  Thu, 14 Jul 2022 09:35:37 CDT
  • Dr. Glenn Tonsor Projects a $300 Swing from Losses to Gains for Remainder of 2022 for Feedlots   Wed, 13 Jul 2022 11:12:12 CDT
  • NCBA Focuses on More Opportunities for Trade Agreements in Beef Export Market  Tue, 12 Jul 2022 10:08:58 CDT
  • NCBA's Kent Bacus says the Loss of Prime Minister Abe is a Great Loss for the World  Mon, 11 Jul 2022 12:15:05 CDT
  • Many Moving Parts Will Influence Beef Demand for Remainder of 2022  Thu, 07 Jul 2022 09:07:18 CDT
  • Derrell Peel Foresees a Decrease in Beef Production for Remainder of 2022  Wed, 06 Jul 2022 19:36:25 CDT
  • Cattlemen's Congress Reaching Out to Commercial Cattlemen in Year Three- and International Guests as Well  Tue, 05 Jul 2022 11:14:19 CDT
  • Born Out of the Pandemic- Cattlemen's Congress Getting Ready for Year Three  Fri, 01 Jul 2022 10:26:41 CDT
  • Telling the Story of Animal Agriculture with Hannah Thompson Weeman  Thu, 30 Jun 2022 09:16:53 CDT
  • NCBA's Ethan Lane says the Price Discovery and Transparency Act Passing Committee was the Easy Part  Wed, 29 Jun 2022 11:25:56 CDT
  • Katelyn McCullock with LMIC says Interesting Summer Ahead from a Meat Case Perspective  Tue, 28 Jun 2022 09:38:57 CDT
  • Ag Groups Argue About Harm to Animal Ag by California's Prop 12  Mon, 27 Jun 2022 11:31:46 CDT
  • NCBA's Ethan Lane Voices Concerns with the Cattle Price Discovery and Transparency Act of 2022  Fri, 24 Jun 2022 08:57:35 CDT

  •  

       

    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Oklahoma City Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.
       

       

    Search OklahomaFarmReport.com

    © 2008-2022 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.