Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   

Beef Buzz News


Telling the Story of Animal Agriculture with Hannah Thompson Weeman

Thu, 30 Jun 2022 09:16:51 CDT

Telling the Story of Animal Agriculture with Hannah Thompson Weeman In the agriculture industry, there has never been a more critical time to tell our story to consumers. President and CEO of the Animal Agriculture Alliance, Hannah Thompson Weeman, is a professional when it comes to properly educating the public about production agriculture. Senior Farm and Ranch Broadcaster, Ron Hays, talks with Weeman about how producers can best go about telling their story to the part of society who can be influenced in a positive way.

"The number one thing we recommend is to be beyond reproach," Weeman said. "We need to be sure that we are following and exceeding guidelines and policies in terms of animal welfare and environmental impact because we can't have there be any vulnerabilities that these organizations would like to come along and exploit."

Producers need to make sure they are doing the right thing no matter who is watching, Weeman said, so they can substantiate that behavior by using things like third-party audits and verification programs. Being involved with customers, reaching out to local media and organizations, and putting a face on animal agriculture, Weeman added, helps give consumers an expert to go to if they have questions or concerns.

"We have a program we started in 2020 called Animal Ag Allies which is intended to help farmers, ranchers, veterinarians and others involved in animal agriculture do just that," Weeman said. "If you need some more training on communications to get comfortable talking about these potential contentious issues, or growing your following, I highly encourage you to check out the Animal Allies Program."

While there are extremist groups with agendas to harm animal agriculture, Weeman said there is a high potential for success in educating the middle part of society.

"That's who we need to focus on," Weeman said. "We don't need to waste time telling each other how great we are. We don't need to waste our breath trying to engage with those extremists again."

At the end of the day, Weeman said if you are involved in animal agriculture, the extremist groups are not going to believe what you are doing is ethical or responsible. Focusing on the middle part of society will yield better results, she added.

There is no need to spend time arguing or trying to change minds, Weeman said, we just need to find people that fall somewhere between those two extremes.

"They don't have that personal or professional background and knowledge of animal agriculture," Weeman said. "They don't really agree with that animal rights mindset, but they might be hearing a lot of things that make them have questions or concerns about animal ag, are the kind of people that we can connect with because the vast majority of people do eat meat, poultry, dairy and eggs, and all we have to do is make sure they have the information they need to keep feeling confident in making that decision."

Weeman also touched on the 2022 Animal Ag Alliance Stakeholders Summit where individuals had the chance to attend sessions focused on properly educating the public about animal agriculture.

"We really included workshops as part of the agenda," Weeman said. "Not only were our attendees hearing about what others have done, case studies, and the latest information, but they were also three interactive workshops where they were challenged to put what they were hearing into action and really start working on these issues."

Weeman said attendees at the workshop discussed topics such as how to influence influencers and develop a crisis plan. The issues covered in the workshops, Weeman said will have long-term effects.


Click the LISTEN BAR below to hear more from Ron Hays and Hannah Thompson Weeman on telling animal agriculture's story.

The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.


   


   

Ron Hays talks with Hannah Thompson Weeman on Animal Agriculture's Story
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • January Cattle on Feed Report Three Percent Under Year Ago- Derrell Peel Says Tighter Supplies Will Be Around for Awhile  Mon, 23 Jan 2023 05:15:04 CST
  • Derrell Peel Talks Latest Cattle on Feed Report- Showing Fewer Cattle on Feed, Lighter Placements and Stronger Marketings.  Mon, 26 Dec 2022 08:19:00 CST
  • Kara Lee with Certified Angus Beef Tells Cattlemen 'Cut the Bull'  Fri, 23 Dec 2022 14:30:39 CST
  • Beef Checkoff Utilizes Digital Marketing Techniques to Interact with Consumers   Thu, 22 Dec 2022 16:02:51 CST
  • Beef Checkoff Research, Education, and Promotion Efforts Point Consumers to Beef  Wed, 21 Dec 2022 16:15:46 CST
  • OSU Economist Derrell Peel Expects US Beef Export Strength to Continue Into the New Year   Tue, 20 Dec 2022 08:00:35 CST
  • NPPC's Michael Formica Feeling Positive About Supreme Courts Upcoming Proposition 12 Decision  Mon, 05 Dec 2022 10:08:27 CST
  • NCBA Fights to Improve Marketing Options for Cattle Producers  Fri, 02 Dec 2022 09:58:28 CST
  • Chinese Consumers Continue to Grow Appetite for U.S. Beef  Thu, 01 Dec 2022 09:23:49 CST
  • Merck Creates Value for Producers and Consumers with Technology and Biopharmaceuticals   Wed, 30 Nov 2022 09:55:28 CST
  • NCBA’s Todd Wilkinson Ready to Fight Back Against Regulatory Overreach in the Cattle Industry   Tue, 29 Nov 2022 10:13:33 CST
  • NCBA and PLC Call ESA Listing Plan of Lesser Prairie Chicken Punitive for Cattle Producers in Southern Plains  Wed, 23 Nov 2022 14:51:02 CST
  • November Cattle on Feed Report Confirms October Pattern of Lower Placements and Tighter Cattle Numbers in Feedlots  Tue, 22 Nov 2022 05:07:02 CST
  • Turning the Corner- OSU's Derrell Peel Sees Tighter Cattle Inventories into 2023 in Latest Cattle on Feed Report  Mon, 21 Nov 2022 04:36:33 CST
  • Turning the Corner- OSU's Derrell Peel Sees Tighter Cattle Inventories into 2023 in Latest Cattle on Feed Report  Mon, 21 Nov 2022 04:27:40 CST
  • Midterm Elections to Set Stage for What Can Be Expected in 2023 Farm Bill  Mon, 07 Nov 2022 12:13:57 CST
  • USMEF's Dan Halstrom Remains Cautiously Optimistic about Strong Beef Demand Going Forward  Thu, 03 Nov 2022 09:35:46 CDT
  • Economic Factors Create Hesitancy in Beef Plant Expansion Plans  Wed, 02 Nov 2022 11:03:34 CDT
  • NCBA's Mike Simone Says Consumer Interest in Fake Meat is on the Decline  Tue, 01 Nov 2022 11:41:02 CDT
  • Beef Remains Valued Product for Consumers as it Allows Them to Stretch their Dollar  Mon, 31 Oct 2022 09:15:56 CDT
  • Hugh Aljoe Provides Methods to Begin and Maintain Good Land Stewardship  Fri, 28 Oct 2022 09:30:13 CDT
  • Implement Soil Health Practices Now to Increase Forage Production when Rains Come  Thu, 27 Oct 2022 15:14:07 CDT
  • Third Beef. It's What's For Dinner. 300 Promotes the Beef Industry on a National Level  Wed, 26 Oct 2022 15:32:23 CDT
  • Latest Cattle on Feed Report from USDA Implies Fewer Pounds of Beef Available in 2023   Tue, 25 Oct 2022 10:17:53 CDT
  • OSU's Derrell Peel- Lower Placements and Smaller On Feed Number Highlight October Cattle on Feed Report  Sun, 23 Oct 2022 12:45:37 CDT
  • Beef Checkoff Research Continues to Share Beef Sustainability Story with Consumers  Fri, 21 Oct 2022 09:23:36 CDT
  • Beef Checkoff Research Works to Ensure Consumers Beef is a Product They Can Trust  Thu, 20 Oct 2022 13:44:44 CDT
  • Odds for Significant Wheat Pasture Going Lower Daily in the Southern Plains  Wed, 19 Oct 2022 14:35:46 CDT
  • NCBA Weighs in on California's Proposition 12   Tue, 18 Oct 2022 11:32:24 CDT
  • 2022 Stockyards Steak Out Takes Oklahoma Beef to the Next Level  Mon, 17 Oct 2022 11:09:07 CDT
  • Holding Onto Your Cow Herd a Little Longer is Projected to Pay Off, says Randy Blach  Fri, 14 Oct 2022 08:14:05 CDT
  • Randy Blach Confident in Better Cattle Market Conditions Down the Road  Thu, 13 Oct 2022 09:43:02 CDT
  • No Imports or Exports Would Result in a Smaller U.S. Beef Cattle Industry  Wed, 12 Oct 2022 16:11:15 CDT
  • Derrell Peel Explains Why International Trade of Beef is Valuable  Tue, 11 Oct 2022 08:19:29 CDT
  • Animal Agriculture Hopeful for a Win as U.S. Supreme Court Looks at California's Proposition 12   Mon, 10 Oct 2022 09:26:17 CDT

  •  

       

    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Oklahoma City Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.
       
       
       
       
       

    Search OklahomaFarmReport.com

    © 2008-2024 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.