Beef Buzz News
Exceptional Educational Opportunities Planned for 2022 OCA Convention and Trade Show
Thu, 14 Jul 2022 09:35:35 CDT
Senior Farm and Ranch Broadcaster, Ron Hays, visits with the Executive Vice President of Oklahoma Cattlemen’s Association, Michael Kelsey, talking about the OCA’s 70th Annual Convention and Trade Show coming up on July 22-23 at the Embassy Suites at Norman, Okla.
Ron Hays Beef Buzzes with Michael Kelsey on 2022 OCA Convention and Trade Show
Kelsey says the educational sessions planned for this year are exceptional.
“There are six educational sessions that we have lined up, and there are a host of different topics within those sessions,” Kelsey said.
Early on, Kelsey said the association formed a committee of members to give feedback on what they would like to see or not see in the upcoming convention.
“They were very beneficial in helping us continue to improve it,” Kelsey said. “The educational topics are very much patterned after their inputs.”
Educational topics, Kelsey said, will cover things such as consumer beef demand, forage qualities, and managing forage during a drought.
“The topics are very relevant to producers,” Kelsey said.
In the trade show, Kelsey said they have implemented a “learning lounge” strategy that involves short sessions that will allow visitors to learn the important highlights of a certain product or service.
“The trade show is sold out again this year,” Kelsey said. “We are literally packing them on top of each other.”
The learning lounge sessions, Kelsey said, are ideal because visitors do not have to sit for long and they can get the key information they need to follow up later if they please.
“Those types of sessions are critical,” Kelsey said.
Kelsey said the convention is a great opportunity to get together and network with producers. Aside from networking, the convention will feature informative and engaging keynote speakers, such as Courtenay DeHoff.
“Courtenay is going to be fantastic,” Kelsey said. “I think she is going to challenge us. I think she is also going to open our eyes a bit and make us think, and that is a good thing.”
OCA members have indicated they want to be challenged, Kelsey said, so one of the goals of the convention is to allow members to come and dream a little and see what the new trends are.
“It is pretty easy to get tied up on the ranch and get really busy and forget about a great big world that is going on out there,” Kelsey said. “I may not like podcasts or social media or whatever the case may be, but they are pretty important, and they are pretty active, and so I think Courtenay is going to do a fantastic job.”
Courtenay DeHoff will be speaking at 9 a.m. Friday morning, Kelsey said, and she will be a great start to give the convention some momentum.
The convention will also feature a pair of congressional forums Friday and Saturday afternoons. The Friday session will feature Avery Frix and Josh Brecheen who are in the runoff on August 23rd to earn the Republican nomination for the Second District Congressional seat contest in November- that Forum to be moderated by KC Sheperd. Then Saturday afternoon the Forum will feature Congressman Markwayne Mullin and former Oklahoma House Speaker TW Shannon who are running for the GOP nomination to claim the last two years of the Jim Inhofe US Senate seat- that Forum to be moderated by Ron Hays.
For details about the 70th Annual OCA Convention and Trade Show, click here.
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