Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   

Beef Buzz News


Integrity Beef Helping Producers Develop Value Added Cattle

Fri, 23 Sep 2022 11:18:26 CDT

Integrity Beef Helping Producers Develop Value Added Cattle Senior Farm and Ranch Broadcaster, Ron Hays, is visiting with the Executive Director of Integrity Beef, Robert Wells, who has primarily been with the Noble Research Institute since 2005. Integrity beef is working with the American Farmland Trust to access a 30 million dollar grant under the climate-smart ag program. Wells talks about Integrity Beef and how it began.

“Integrity Beef was an organization that the Noble Research Institute created about 22 years ago, looking at trying to develop a marketing resource for our producers to develop high-quality cattle and do a preconditioning program with an emphasis on quality health assurances for the cattle so they would be able to bring large premiums for the producer when they marketed the cow to the next industry chain holder,” Wells said.

From there, about 10 years ago, Wells said Integrity Beef was spun off from Noble and is now its own organization, a legal entity recognized by the state of Oklahoma and the IRS. Operating as the Executive Director, Wells said his job is to keep everything going in the right direction.

“Since then, we have created two programs and then we will launch a third program in 2023,” Wells said. “First program was what we call our traditional program, which has kind of been the bread and butter of Integrity Beef all along, which is just a high-value, high-quality calf that we market after a 60-day pre-conditioning phase that the cattle receive a significant premium typically when they move to the next chain in the market.”

The second program created, Wells said is for replacement females.

“Since then, we have also created the replacement female program, which was spawned out of the fact the traditional program was a terminal program, so every calf was designed to be sold into a feedlot,” Wells said. “We weren’t keeping replacements back, so one of the perennial questions I would get from producers is where we find high-quality cattle for replacements.”

The replacement female program, Wells said, was developed to satisfy the needs of the producers to develop high-quality females that would meet the genetic components and health requirements to make sure the cattle had been properly developed. The program ensures that females are bred to a bull that would not only qualify that first calf into the traditional terminal program, but it would also have a calf that would be almost 100 percent guaranteed to have no calving problems."

“Nothing is 100 percent in the beef cattle world, but as close as we can get to having a calving ease calf with very low dystocia problems,” Wells said. “Typically, I think we are less than 1 percent dystocia in those cattle that come through that program, so those heifers are working really well for us. We have historically seen weaning weights off of that first calf weighing 500-600 lbs. typically around that 550 lb. weight range.”

In that replacement female program, Wells said they have mastered having an easy calving calf that weans at a respectable weight.



Click the LISTEN BAR below to listen to Robert Wells talking about the history of Integrity Beef.

The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today’s show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.


   

   

Listen to Robert Wells Talking Integrity Beef
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • January Cattle on Feed Report Three Percent Under Year Ago- Derrell Peel Says Tighter Supplies Will Be Around for Awhile  Mon, 23 Jan 2023 05:15:04 CST
  • Derrell Peel Talks Latest Cattle on Feed Report- Showing Fewer Cattle on Feed, Lighter Placements and Stronger Marketings.  Mon, 26 Dec 2022 08:19:00 CST
  • Kara Lee with Certified Angus Beef Tells Cattlemen 'Cut the Bull'  Fri, 23 Dec 2022 14:30:39 CST
  • Beef Checkoff Utilizes Digital Marketing Techniques to Interact with Consumers   Thu, 22 Dec 2022 16:02:51 CST
  • Beef Checkoff Research, Education, and Promotion Efforts Point Consumers to Beef  Wed, 21 Dec 2022 16:15:46 CST
  • OSU Economist Derrell Peel Expects US Beef Export Strength to Continue Into the New Year   Tue, 20 Dec 2022 08:00:35 CST
  • NPPC's Michael Formica Feeling Positive About Supreme Courts Upcoming Proposition 12 Decision  Mon, 05 Dec 2022 10:08:27 CST
  • NCBA Fights to Improve Marketing Options for Cattle Producers  Fri, 02 Dec 2022 09:58:28 CST
  • Chinese Consumers Continue to Grow Appetite for U.S. Beef  Thu, 01 Dec 2022 09:23:49 CST
  • Merck Creates Value for Producers and Consumers with Technology and Biopharmaceuticals   Wed, 30 Nov 2022 09:55:28 CST
  • NCBA’s Todd Wilkinson Ready to Fight Back Against Regulatory Overreach in the Cattle Industry   Tue, 29 Nov 2022 10:13:33 CST
  • NCBA and PLC Call ESA Listing Plan of Lesser Prairie Chicken Punitive for Cattle Producers in Southern Plains  Wed, 23 Nov 2022 14:51:02 CST
  • November Cattle on Feed Report Confirms October Pattern of Lower Placements and Tighter Cattle Numbers in Feedlots  Tue, 22 Nov 2022 05:07:02 CST
  • Turning the Corner- OSU's Derrell Peel Sees Tighter Cattle Inventories into 2023 in Latest Cattle on Feed Report  Mon, 21 Nov 2022 04:36:33 CST
  • Turning the Corner- OSU's Derrell Peel Sees Tighter Cattle Inventories into 2023 in Latest Cattle on Feed Report  Mon, 21 Nov 2022 04:27:40 CST
  • Midterm Elections to Set Stage for What Can Be Expected in 2023 Farm Bill  Mon, 07 Nov 2022 12:13:57 CST
  • USMEF's Dan Halstrom Remains Cautiously Optimistic about Strong Beef Demand Going Forward  Thu, 03 Nov 2022 09:35:46 CDT
  • Economic Factors Create Hesitancy in Beef Plant Expansion Plans  Wed, 02 Nov 2022 11:03:34 CDT
  • NCBA's Mike Simone Says Consumer Interest in Fake Meat is on the Decline  Tue, 01 Nov 2022 11:41:02 CDT
  • Beef Remains Valued Product for Consumers as it Allows Them to Stretch their Dollar  Mon, 31 Oct 2022 09:15:56 CDT
  • Hugh Aljoe Provides Methods to Begin and Maintain Good Land Stewardship  Fri, 28 Oct 2022 09:30:13 CDT
  • Implement Soil Health Practices Now to Increase Forage Production when Rains Come  Thu, 27 Oct 2022 15:14:07 CDT
  • Third Beef. It's What's For Dinner. 300 Promotes the Beef Industry on a National Level  Wed, 26 Oct 2022 15:32:23 CDT
  • Latest Cattle on Feed Report from USDA Implies Fewer Pounds of Beef Available in 2023   Tue, 25 Oct 2022 10:17:53 CDT
  • OSU's Derrell Peel- Lower Placements and Smaller On Feed Number Highlight October Cattle on Feed Report  Sun, 23 Oct 2022 12:45:37 CDT
  • Beef Checkoff Research Continues to Share Beef Sustainability Story with Consumers  Fri, 21 Oct 2022 09:23:36 CDT
  • Beef Checkoff Research Works to Ensure Consumers Beef is a Product They Can Trust  Thu, 20 Oct 2022 13:44:44 CDT
  • Odds for Significant Wheat Pasture Going Lower Daily in the Southern Plains  Wed, 19 Oct 2022 14:35:46 CDT
  • NCBA Weighs in on California's Proposition 12   Tue, 18 Oct 2022 11:32:24 CDT
  • 2022 Stockyards Steak Out Takes Oklahoma Beef to the Next Level  Mon, 17 Oct 2022 11:09:07 CDT
  • Holding Onto Your Cow Herd a Little Longer is Projected to Pay Off, says Randy Blach  Fri, 14 Oct 2022 08:14:05 CDT
  • Randy Blach Confident in Better Cattle Market Conditions Down the Road  Thu, 13 Oct 2022 09:43:02 CDT
  • No Imports or Exports Would Result in a Smaller U.S. Beef Cattle Industry  Wed, 12 Oct 2022 16:11:15 CDT
  • Derrell Peel Explains Why International Trade of Beef is Valuable  Tue, 11 Oct 2022 08:19:29 CDT
  • Animal Agriculture Hopeful for a Win as U.S. Supreme Court Looks at California's Proposition 12   Mon, 10 Oct 2022 09:26:17 CDT

  •  

       

    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Oklahoma City Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.
       
       
       
       
       

    Search OklahomaFarmReport.com

    © 2008-2024 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.