Agricultural News
Beef Board Rises to the Task of Doing A Lot of Beef Promoting With Fewer Dollars
Sat, 19 Jul 2008 18:53:53 CDT
The chairman of the Cattlemen's Beef Board says we have challenges in the beef industry- but that there are bright spots and the 2008 Summer Cattle Conference has been a success. He says we’re looking at some difficulties like decreasing revenues due to things like cattle numbers being down along with lower imports.
Dave says committee members rose to the occasion though by prioritizing projects and that they have done an exceptional job. He says there’s a “unity of decisions” although that doesn’t mean everyone is happy with every decision. As he puts it, no one likes to see really good programs get cut back. He says that they’re beyond cutting the fat and now they’re cutting into the muscle.
Dave does point to a bright spot which is foreign markets. He says that the numbers are up and for that reason they’ve put some extra money into the foreign markets program.
He also says that the conference has been a good place to start the effort to improve the Checkoff with recommendations. In conclusion, he says that with the cow herd shrinking, “we’re a victim of our own success.” He says producers are so much more efficient in terms of production that revenues haven’t kept pace.
Dave talked with fellow broadcaster Chuck Zimmerman after the wrapup session on Saturday. We have that interview linked for you- go to our listen bar below.
Chuck Zimmerman talks with Dave Bateman at the end of the CBB Summer Meeting
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