Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm Programming Radio Oklahoma Network  |  7401 N. Kelley Ave. Oklahoma City, OK 73111  |  (405) 841-3675  |  Fax: (405) 841-3674

advertisements
   
   
   
   
   
   
   
   
   

Agricultural News


U.S. Meat Export Federation Immerses Korean Bloggers in U.S. Beef

Mon, 09 Apr 2012 09:57:12 CDT

U.S. Meat Export Federation Immerses Korean Bloggers in U.S. Beef
A group of 10 influential South Korean bloggers received a total immersion in U.S. beef last week, enjoying a four-part program that involved cooking with American beef, product tasting, a chef’s cooking demonstration and a beef sampling event for the bloggers’ visitors. Funding for the program was provided through the USDA Market Access Program (MAP) and the Beef Checkoff Program.

The blogger group, which is now in its third year of participation in U.S. Meat Export Federation (USMEF)-Korea beef and pork programs, kicked off the session with a cooking demonstration at the trendy Eatry restaurant in Seoul. Owner-chef Kim Wook-sung explained to the bloggers why he prefers to serve U.S. beef before preparing dishes using braised short rib, beef carpaccio and dry-aged New York strip steak.

Prior to the cooking demonstration, a visiting delegation from Nebraska met with the bloggers, and Greg Ibach, director of Nebraska’s Department of Agriculture, gave a presentation on beef production in his state.

“This event has been a great opportunity to share our commitment to the Korean market,” said Ibach. “We hope the bloggers will help to distribute the story of U.S. beef through their posting.”

“Since more and more consumers want to know the story behind the food they eat, it was a great opportunity for the bloggers to meet directly with producers and learn how they produce beef,” said Jihae Yang, USMEF-Korea director. “Considering that more than 98 percent of the ranches in Nebraska are family-owned, this is a powerful message to give the bloggers and their readers.”

The participating bloggers reach an average of 4,000 readers each day. Several bloggers have already posted stories about this event. Even though they are written in Korean, the pictures tell the story. You can check them out by clicking here, and here.

South Korea is a top-five market for U.S. beef exports. In 2011, exports jumped 37 percent in volume and 32 percent in value, reaching 154,019 metric tons (339.6 million pounds) valued at $686 million. Korea also is a top-five market for U.S. pork, purchasing 188,307 metric tons (415.1 million pounds) valued at $497.1 million last year, increases of 116 percent in volume and 162 percent in value over 2010.



   

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • AFBF President Zippy Duvall Praises President Trump for Historic Meeting With Farmers at White House  Tue, 25 Apr 2017 20:41:47 CDT
  • President Trump Signs Executive Order Promoting Agriculture and Hosts New Secretary of Ag Sonny Perdue and Fourteen Farmers at the White House  Tue, 25 Apr 2017 20:12:16 CDT
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Tuesday, April 25, 2017  Tue, 25 Apr 2017 14:39:34 CDT
  • Tuesday Market Wrap-Up with Justin Lewis  Tue, 25 Apr 2017 14:35:29 CDT
  • Tuesday Afternoon Market Wrap-Up with Carson Horn  Tue, 25 Apr 2017 14:02:58 CDT
  • Tyson Foods Seeks to Buy Out AdvancePierre in Merger Agreement with $4.2 Billion on the Table  Tue, 25 Apr 2017 14:43:32 CDT
  • Meet Ashton Hawkins, Your Central District Star in Production Agriculture of the Lindsay FFA Chapter  Tue, 25 Apr 2017 11:55:51 CDT
  • USMEF Gives New Secretary of Ag Sonny Perdue Its Stamp of Approval as an Advocate for Trade  Tue, 25 Apr 2017 11:47:01 CDT

  • More Headlines...

    Ron salutes our daily email sponsors!

    Livestock Exchange Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Oklahoma City Farm Show Stillwater Milling American Farmers & Ranchers KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com


       
       
    © 2008-2017 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup

    WebReady powered by WireReady® NSI