Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm Programming Radio Oklahoma Network  |  7401 N. Kelley Ave. Oklahoma City, OK 73111  |  (405) 841-3675  |  Fax: (405) 841-3674

advertisements
   
   
   
   
    
   
   
     
   
   

Agricultural News


U.S. Meat Export Federation Immerses Korean Bloggers in U.S. Beef

Mon, 09 Apr 2012 09:57:12 CDT

U.S. Meat Export Federation Immerses Korean Bloggers in U.S. Beef
A group of 10 influential South Korean bloggers received a total immersion in U.S. beef last week, enjoying a four-part program that involved cooking with American beef, product tasting, a chef’s cooking demonstration and a beef sampling event for the bloggers’ visitors. Funding for the program was provided through the USDA Market Access Program (MAP) and the Beef Checkoff Program.

The blogger group, which is now in its third year of participation in U.S. Meat Export Federation (USMEF)-Korea beef and pork programs, kicked off the session with a cooking demonstration at the trendy Eatry restaurant in Seoul. Owner-chef Kim Wook-sung explained to the bloggers why he prefers to serve U.S. beef before preparing dishes using braised short rib, beef carpaccio and dry-aged New York strip steak.

Prior to the cooking demonstration, a visiting delegation from Nebraska met with the bloggers, and Greg Ibach, director of Nebraska’s Department of Agriculture, gave a presentation on beef production in his state.

“This event has been a great opportunity to share our commitment to the Korean market,” said Ibach. “We hope the bloggers will help to distribute the story of U.S. beef through their posting.”

“Since more and more consumers want to know the story behind the food they eat, it was a great opportunity for the bloggers to meet directly with producers and learn how they produce beef,” said Jihae Yang, USMEF-Korea director. “Considering that more than 98 percent of the ranches in Nebraska are family-owned, this is a powerful message to give the bloggers and their readers.”

The participating bloggers reach an average of 4,000 readers each day. Several bloggers have already posted stories about this event. Even though they are written in Korean, the pictures tell the story. You can check them out by clicking here, and here.

South Korea is a top-five market for U.S. beef exports. In 2011, exports jumped 37 percent in volume and 32 percent in value, reaching 154,019 metric tons (339.6 million pounds) valued at $686 million. Korea also is a top-five market for U.S. pork, purchasing 188,307 metric tons (415.1 million pounds) valued at $497.1 million last year, increases of 116 percent in volume and 162 percent in value over 2010.



   

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Proposed OSU Food-Safety Program to Benefit Students and Food Industry  Thu, 30 Oct 2014 10:27:40 CDT
  • Bayer CropScience Acquires Certain DuPont Crop Protection Assets  Thu, 30 Oct 2014 10:20:14 CDT
  • OKC West - El Reno Livestock Market  Thu, 30 Oct 2014 09:40:38 CDT
  • Thursday Preopening Market Update with Tom Leffler  Thu, 30 Oct 2014 07:38:54 CDT
  • OKFB Leaders Pass Resolutions on Water, Wind Energy, EPA and USDA   Wed, 29 Oct 2014 16:42:49 CDT
  • Dairy Partners Pursue Growth Opportunities for Milk   Wed, 29 Oct 2014 15:35:14 CDT
  • Afternoon Futures Markets Wrap Up, Wednesday, October 29, 2014  Wed, 29 Oct 2014 15:23:07 CDT
  • Wednesday Closing Market Wrap Up with Tom Leffler  Wed, 29 Oct 2014 15:20:34 CDT

  • More Headlines...

          

    Ron salutes our daily email sponsors!

    Wireless Pioneer Tulsa Farm Show Croplan Genetics P&K Equipment American Farmers & Ranchers KIS FUTURES, INC. Stillwater Milling Oklahoma Cattlemen's Association Oklahoma Farm Bureau Big Iron

       
       
    © 2008-2014 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup

    WebReady powered by WireReady® NSI