Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   

Agricultural News


Checkoff Launches 'Acres and Avenues' to Help People Reconnect with America's Dairy Farmers

Wed, 07 Oct 2015 10:34:04 CDT

Checkoff Launches ‘Acres and Avenues’ to Help People Reconnect with America’s Dairy Farmers

   

"Acres + Avenues," a checkoff-funded initiative to protect and grow public trust in dairy, has launched to advance the conversation and help people reconnect with dairy farmers who produce our nation's milk and dairy foods.

Created by Dairy Management Inc.™ (DMI), which manages the national dairy checkoff on behalf of America's dairy farm families and importers, Acres and Avenues reveals the shared values of dairy farmers and urban millennials through unique job shadowing experiences that demonstrate the enduring relevance of dairy.

"Many people, especially young urbanites, are removed from the work we do on dairy farms and where food comes from," said Paul Rovey, Arizona dairy farmer and chairman of DMI. "Acres and Avenues shows how much dairy farmers have in common with others once they walk a mile in each other's shoes."

The series is hosted by Jax Austin, an online travel and food personality. Austin joins two very seemingly different people in each of two episodes to uncover their shared values.

In the first episode, California farmer Brian Fiscalini and Nick Pourfard, who builds guitars from recycled skateboards, share how they make sustainable choices that impact their businesses.

The second episode features boxing coach Dana Chubb and New York dairy farmer/registered dietitian Abbey Andrew-Copenhaver, who share a dedication to healthy living through nutrition and physical activity.

In addition, a call will go out to the general public to help shape future episodes of Acres and Avenues.

more
The episodes are available at www.DairyGood.org/AcresAndAvenues, and will be distributed through a paid partnership with AOL and its online outlets. The episodes also will collaborate in a paid partnership with The Huffington Post, Brit + CO and Mashable, whose online communities engage a broader audience that shares the values illustrated in each episode.

As demonstrated with the checkoff-funded The Udder Truth campaign earlier this year, these partnerships work. Partnering with The Onion (a popular satirical "news" site) garnered more than 24 million impressions more than half of the total impressions for the entire campaign.

Dairy farmers, manufacturers, co-ops and others in the industry can share this content through their social media channels. Visit the checkoff's Amplification Center at https://amplification.dairygood.org/ for more information and resources.

For information about the checkoff-led, industry-wide consumer confidence initiative, visit www.DairyGood.org.

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Oklahoma Youth Expo Sale of Champions Sale Order Available Here- Sale Set for 4 PM Friday  Fri, 17 Mar 2023 04:50:54 CDT
  • Rural Voters Dominated Vote to Defeat Recreational Marijuana March 7th  Fri, 10 Mar 2023 07:13:05 CST
  • Ron Hays Talks to Israeli Ag Tour Guide Colin Lotzof About the Miraclel of Ag in Israel  Wed, 22 Feb 2023 22:11:04 CST
  • OALP Members Experience First Hand View of Cutting Edge Drip Irrigation Technology as Israel Travel Ends  Wed, 22 Feb 2023 10:51:49 CST
  • OALP Members Get First Hand View of Cutting Edge Drip Irrigation Technology as Israel Travel Ends  Wed, 22 Feb 2023 10:50:10 CST
  • Oklahoma Ag Leadership Program Sees Fruit, Beef and Dairy Production North of the Sea of Galilee in Israel  Mon, 20 Feb 2023 21:56:02 CST
  • Oklahoma Ag Leadership Program Sees Diverse Farm Operations in Jordan River Valley of Israel  Sun, 19 Feb 2023 21:17:30 CST
  • Israeli Tour Guide Mark Kedem Talks About The Cultural Aspects of What Class XX of OALP is Experiencing   Sat, 18 Feb 2023 22:17:23 CST

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Oklahoma City Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.
       
       
       
       
       

    Search OklahomaFarmReport.com

    © 2008-2024 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.