Agricultural News
USMEF CEO Phil Seng Highlights Export Growth in Key Markets and Offers a Better Outlook for 2016
Tue, 24 Nov 2015 14:08:27 CST
The U.S. beef export picture has shown improvement in recent years. This year has been a year of retrenchment for international sales. U.S. beef exports are down both in volume and value for 2015. U.S. Meat Export Federation (USMEF) President and CEO Phil Seng said there are some bright spots to point to.
"I think one of our exciting success stories has been in the Korean market," Seng said. "We worked very hard in Korea. Our numbers are up in Korea for beef and pork. I think the Korean market has been very, very positive for us."
There are other success stories in the international market place. Seng said the U.S. has had export growth in Mexico, Europe, Honduras, Singapore and Taiwan.
While U.S. beef and exports have had a tough year in 2015, USMEF is optimistic beef and pork exports will increase in 2016. Seng said USMEF is forecasting U.S. beef exports will increase by eight percent and U.S. pork exports look to increase by six percent. In marketing to customers, USMEF touts U.S. red meat products as a U.S. product that is safe and wholesome. Seng often talks about the diverse government agencies that regulate the safety of all U.S. food products.
One growing international trend is the growth of brands in the market place. Seng said international buyers want to know more about the product and buyers are demanding tailored made products. As a result, USMEF has been working with states and packers in developing brands for beef and pork products.
Radio Oklahoma Network Farm Director Ron Hays featured Seng on the Beef Buzz feature. Click or tap on the LISTEN BAR below to listen to today's Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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