NCBA's Tracy Brunner Talks Checkoff Dollars and TPP During TSCRA ConventionFri, 08 Apr 2016 19:31:56 CDT
NCBA President Tracy Brunner was on hand for the annual TSCRA Convention in Ft. Worth this weekend. He talked to Ron Hays about the work he does with both the Federation of State Beef Councils and the implementation of NCBA policy.
The Kansas Flint Hills cattleman said beef checkoff dollars are used in part to fund issues management and market research, which can both affect the perceived value of beef.
"The National Cattlemen's Beef Association is the voice of beef globally. We are the expert on beef and all things beef," Brunner said. "When there are challenges for beef, there is no stronger advocate than NCBA through the Federation of State Beef Councils."
When it comes to policy, Brunner said the Trans-Pacific Partnership is an important issue facing cattle producers. He said the U.S. beef industry has lost more than $100 million since changes were made to the Japanese tariffs just over a year ago. The U.S. currently pays 38 percent on American beef exported to Japan. The passage of the TPP would mean an immediate reduction to 25 percent and an eventual decrease to 9 percent over the next 16 years.
"Cattlemen have been front and center on promoting TPP, and we're going to continue to push hard on trade." Brunner said. "We believe it holds the key to the future market for the future generations of beef producers."
Ron Hays caught up with Brunner during the Cattle Raisers Convention. Hear the full conversation, including Brunner's thoughts on WOTUS and his outlook on the cattle industry, by clicking on the LISTEN BAR below.
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