USMEF Gears Up for Next Week's Launch of Its Roadshow Promoting US Beef in China's Big CitiesThu, 21 Sep 2017 11:51:43 CDT
After 13 years, US beef is finally being allowed, officially, back into China’s marketplace, thanks to the Trump administration’s efforts in negotiating the deal, earlier this year. Although, it has been several months now since that deal went through, US Meat Export Federation Senior Vice President for the Asia-Pacific Joel Haggard told Ron Hays, Radio Oklahoma Ag Network farm director, that we are still in the very early stages of developing that market.
“We’re just at the stage now where some sea shipments are starting to arrive and clear,” Haggard said. “The volumes are still small but we see some positive momentum. The quality of the product has been very good.”
He reports that some early air-chilled shipments of prime beef were warmly received, although it was priced fairly high. But, Haggard says the quality was excellent, and insists US exporters achieved making the all-important first impression. He says that plays into the objective currently at hand, which is to begin building awareness of US beef in the key areas of China. The USMEF is kicking that task off with a bang, this next week.
“We wanted to stage an event for all our exporters to meet the qualified Chinese importers. So, we put together our own trade show and we’re calling these the US Beef Roadshows,” Haggard explained, outlining the show schedule which begins September 25th and runs through the 29th with stops in Beijing, Shanghai and Guangzhou. “These roadshows are designed to show off the product and hopefully bring greater awareness to the importers.”
Listen to Joel Haggard talk about the USMEF’s upcoming beef roadshows with Ron Hays, on today’s Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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