Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211


Agricultural News

USMEF Gears Up for Next Week's Launch of Its Roadshow Promoting US Beef in China's Big Cities

Thu, 21 Sep 2017 11:51:43 CDT

USMEF Gears Up for Next Week's Launch of Its Roadshow Promoting US Beef in China's Big Cities

After 13 years, US beef is finally being allowed, officially, back into China’s marketplace, thanks to the Trump administration’s efforts in negotiating the deal, earlier this year. Although, it has been several months now since that deal went through, US Meat Export Federation Senior Vice President for the Asia-Pacific Joel Haggard told Ron Hays, Radio Oklahoma Ag Network farm director, that we are still in the very early stages of developing that market.

“We’re just at the stage now where some sea shipments are starting to arrive and clear,” Haggard said. “The volumes are still small but we see some positive momentum. The quality of the product has been very good.”

He reports that some early air-chilled shipments of prime beef were warmly received, although it was priced fairly high. But, Haggard says the quality was excellent, and insists US exporters achieved making the all-important first impression. He says that plays into the objective currently at hand, which is to begin building awareness of US beef in the key areas of China. The USMEF is kicking that task off with a bang, this next week.

“We wanted to stage an event for all our exporters to meet the qualified Chinese importers. So, we put together our own trade show and we’re calling these the US Beef Roadshows,” Haggard explained, outlining the show schedule which begins September 25th and runs through the 29th with stops in Beijing, Shanghai and Guangzhou. “These roadshows are designed to show off the product and hopefully bring greater awareness to the importers.”

Listen to Joel Haggard talk about the USMEF’s upcoming beef roadshows with Ron Hays, on today’s Beef Buzz.

The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



Listen to Joel Haggard talk about the USMEF's upcoming beef roadshows with Hays on today's show.
right-click to download mp3


WebReadyTM Powered by WireReady® NSI


Top Agricultural News

  • Thursday Preopening Market Update with Dave Lanning  Thu, 22 Mar 2018 07:10:04 CDT
  • Ag Groups- Including the NCBA- Are Cheering the Omnibus Spending Bill as the Vehicle to Fix Several Major Ag Problems  Wed, 21 Mar 2018 23:23:38 CDT
  • Feeder Steers and Heifer Sell 4.00 to 8.00 Lower Wednesday at OKC West Livestock Auction  Wed, 21 Mar 2018 16:08:46 CDT
  • NCFC President Chuck Conner Commends Congress for Section 199 Provisions in Omnibus Package  Wed, 21 Mar 2018 15:06:42 CDT
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Wednesday, March 21, 2018  Wed, 21 Mar 2018 14:46:57 CDT
  • Republican State Senator AJ Griffin Announces Intentions Not to Seek Re-election During Next Race  Wed, 21 Mar 2018 14:30:36 CDT
  • Wednesday Market Wrap-Up with Justin Lewis  Wed, 21 Mar 2018 14:23:35 CDT
  • Wednesday Afternoon Market Wrap-Up with Carson Horn   Wed, 21 Mar 2018 14:13:46 CDT

  • More Headlines...


    Ron salutes our daily email sponsors!

    Livestock Exchange Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Stillwater Milling American Farmers & Ranchers KIS FUTURES, INC. Oklahoma Cattlemen's Association Oklahoma City Farm Show

    Search OklahomaFarmReport.com

    Find more about Weather in Oklahoma City, OK

    © 2008-2018 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.