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Agricultural News

Angus Rancher Jim Moore of Charleston, Ark. Knows What Questions to Ask and When to Ask Them

Tue, 13 Feb 2018 14:14:21 CST

Angus Rancher Jim Moore of Charleston, Ark. Knows What Questions to Ask and When to Ask Them Be a student of the breed - that’s commercial rancher Jim Moore’s most valuable lesson.

“A man once told me the Angus business is as much about the people as it is about the cattle,” the rancher from Charleston, Ark. Said.

Together, there’s money to be made.

“The one thing that has really changed our operation more than anything is when we started feeding these cattle and we started getting these results back,” Moore explained. “And when we got our results back after the first pen of cattle that we had fed and got the individual data back on those, we learned more about our cow herd than we learned probably in the previous five to ten years.”

To watch a short video clip featuring Jim Moore, Moore Cattle Co., Charleston Ark., talk about how he has improved his commercial Angus cowherd by asking questions and applying the answers, clicking or tap the PLAYBOX in the window below.

Data in hand, Moore turned to people, experts in the industry to help him get better.

“I think one of the things about our operation and the success that we’ve been able to have is when Certified Angus Beef sorted the data for us the first time,” he remarked. “It was really an eye-opening experience because even though we were looking at this data we had no idea there was such a difference between the top of the cow herd and the bottom of the cow herd.”

The rancher built on that advice and asked for more.

“About the time that Certified Angus Beef started sorting this data for us was also at the same time that we started GeneMax testing these heifers,” he said. “And so now what we’re doing is we’re eliminating this bottom end that’s not as productive for us and we’re bringing in some young heifers that have a tremendous amount of genetic potential in them.”

Aside from improved performance on the rail, their cattle are more efficient, with heavier carcasses and increased feed conversion.

“What we set out to do is to produce a product that we’re proud of, to produce a product that the consumer is going to enjoy when they eat it and, then the bottom line dollar is also, that we’re trying to create premium for our cattle so that we can be more profitable,” he said.

Questions help get there and drive him forward.

“We’ve been blessed enough to have quite a bit of success with the percentage of cattle that we’ve had grade CAB or Prime but we’re not satisfied with that,” concluded Moore. “And we’re going to keep striving and striving until someday hopefully we feed a pen of cattle that are 100 percent CAB and Prime.”

Source - Certified Angus Beef



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