Rising Digital Platform, Farmers Business Network, Revolutionizing How Farmers Conduct BusinessTue, 13 Mar 2018 11:32:49 CDT
Radio Oklahoma Ag Network Associate Farm Director Carson Horn recently had the chance to speak with Charles Baron, co-founder of Farmers Business Network, an online application that brings transparency to the agricultural market through data-sharing. Still in its infancy as a company, FBN is rapidly growing, spreading its influence across rural America and changing the way farmers do business. Listen to Horn’s full conversation with Baron, recorded during the 2018 Commodity Classic, to hear more about how FBN can help you save money on your farm or ranch, by clicking or tapping the LISTEN BAR below at the bottom of the page.
According to Baron, the company started three years ago and today has grown to support 240 employees across the nation and represents over 6,000 farms and 22 million acres of cropland throughout the US and Canada. He says the business continues to double in size each year.
“What FBN does, it’s a network of farmers and by networking farmers together online, using precision pricing data - we give farmers transparency on the market,” Baron explained. “So, which seeds are actually working in your area on any crop. What prices are farmers paying for chemicals and then if you have a product that you want to get, we go out into the market and can actually go procure it for you.”
Baron says FBN has generated enormous savings for their farmer members, thanks to their low overhead and online platform. He says thus far, their top farm saved $185,000 by using their services - just on their chemical bill.
“By doing it online, using financing and going direct to the manufacturer, we’re able to save farmers huge amounts of money,” he said, adding that the company has just launched a new branch in their business to offer a marketing service as well. “We’re helping especially in specialty crops and commodities. We have production contracts for things like canola and sorghum and we’ll actually pick up the grain from your farm. We can do that with about any crop or location around the country.”
FBN is much more social beyond the online aspect as well, offering its members the chance to network in person and further their education on how to capitalize on their services with an educational series held throughout the summer, some here in Oklahoma, and also an annual Farmer2Farmer meeting in Omaha, Nebraska.
As the company grows, Baron says there is still much more to come on the horizon insisting that FBN has only begun to scratch the surface of their business application and capabilities.
“We’ve created hundreds of jobs in rural America. We want to be close to our farmers and be able to help them take advantage of the system,” he said. “That’s the model. We’re going to keep growing. Prices are going to keep getting better. We’re going to continue to use the advantage of that system to drive the benefits back to farmers.”
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