Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211


Agricultural News

President of Northeastern Grocery Store Chain Underscores Beef's Important Role in Overall Sales

Tue, 20 Mar 2018 11:55:28 CDT

President of Northeastern Grocery Store Chain Underscores Beef's Important Role in Overall Sales In the grocery business, meat is more challenging to market, but the rewards for doing it well can be worth it.

“You know the interesting thing about meat as opposed to the average basket in the store: if a customer has meat in the cart, it generates a lot more sales over a year,” said Ed Steinmetz, president of meat and seafood for northeastern grocery store chain Giant Eagle. “So, the average basket when customers have meat in it is high. When it has beef in it, it’s even higher yet.”

To watch a video clip featuring, Ed Steinmetz, president of meat and seafood for Giant Eagle, talking about how important beef is to overall store sales for his northeastern grocery store chain, click or tap the PLAYBOX in the window below.

He says that follows logic because shoppers often pair many other ingredients consumed with meat.

“You can’t come in and buy only hamburger and walk out of the store,” Steinmetz stated. “You have to buy the other items in the store. So, the meat department serves us as a traffic builder and a basket builder because if you can sell the meat they have to buy to condiments, they have to buy the buns. They’ve got to buy the produce. They’ve got to buy everything else around that item to build the basket. So, meat for us is a traffic driver and a basket builder.”

That’s why retailers often use their meat case to attract shoppers. For Giant Eagle, that means focusing on the highest quality beef and then adding value.

“If you cut meat in store rather than it coming pre-packaged. If you grind meat fresh versus it coming in packaged… there’s a whole lot of ways in the meat department where you can differentiate yourself outside of price,” he said. “Down the center store, down the center isles a can of Campbell’s soup is the same in every store. Meat, we have an opportunity to differentiate ourselves and therefore the whole store.”

Pricing decisions on canned goods don’t fluctuate as often as beef and other proteins.

Weather, seasonality and other supply and demand factors all impact contracts and what specials they’re able to run.

“The front page of the ad and the features are really designed to drive traffic into the store, and meat and produce are the big customer drivers,” Steinmetz explained. “In our particular store in our market-because we’re a more traditional retailer and we cut beef at the store and pork at the store-they are points of difference, so we use them on the front cover to drive traffic and sales.”

Well-trained staff who place an emphasis on customer service help seal the meat deal.

Source - Certified Angus Beef



WebReadyTM Powered by WireReady® NSI


Top Agricultural News

  • OCA's Michael Kelsey Delivers Positive Legislative Update as Session at State Capital Winds Down  Fri, 20 Apr 2018 16:25:43 CDT
  • OCF Wildfire Relief Fund Getting Overwhelming Response of Donations as Damage Count Grows  Fri, 20 Apr 2018 16:14:19 CDT
  • American Pecan Councilman Scott Landgraf of Okla. Says It's an Exciting Time in the Pecan Industry  Fri, 20 Apr 2018 16:02:49 CDT
  • Meet Your 2018 Northeast FFA Star in Agribusiness, Jesse Rader of the Oologah FFA Chapter  Fri, 20 Apr 2018 15:57:21 CDT
  • King Ranch Institute Working to Meet Industry's Need for Effective and Efficient Ranch Managers  Fri, 20 Apr 2018 15:48:44 CDT
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Friday, April 20, 2018  Fri, 20 Apr 2018 15:38:07 CDT
  • Rhea Fire Complex Remains at 25 Percent Contained According to Latest Status Update from OFS  Fri, 20 Apr 2018 15:23:02 CDT
  • For the First Time in Months- Placements of Cattle Into Feedlots Are Under a Year Ago  Fri, 20 Apr 2018 15:02:39 CDT

  • More Headlines...


    Ron salutes our daily email sponsors!

    Livestock Exchange Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Stillwater Milling American Farmers & Ranchers KIS FUTURES, INC. Oklahoma Cattlemen's Association Oklahoma City Farm Show

    Search OklahomaFarmReport.com

    Find more about Weather in Oklahoma City, OK

    © 2008-2018 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.