The Brains Behind Renowned RA Brown Ranch, Donnell Brown, Shares His Three Tips for SuccessFri, 23 Mar 2018 12:56:29 CDT
As described on the RA Brown Ranch website, Donnell Brown is the “Head Honcho” of the Throckmorton, Texas based ranching operation. He and his wife, Kelli, were for many years involved in the speakers’ circuit, talking to producers and youth in agriculture. However, they took time out for several years to focus on raising their family, but now since their nest is empty, Brown has triumphantly returned to the podium and has found himself very much in demand as an orator that consistently brings a positive message to producers - inspiring them to proactively move the industry forward and constantly strive for self-improvement. Radio Oklahoma Ag Network Farm Director Ron Hays caught up with Brown, who helped open the Texas & Southwest Cattle Raisers Association Convention that kicked-off Friday in Fort Worth. Listen to their complete conversation by clicking or tapping the LISTEN BAR below at the bottom of the page.
Brown talked to producers in attendance about strategies and tactics they can implement on their operations to essentially do a better job at what they do, be more efficient and profitable and more successful. To help producers achieve this goal, he has distilled his entire philosophy as it relates to ranch management down to three rules.
“Rule No. 1,” he said. “Select the cow that fits your environment. The cow is the factory and if she’s not running at peak efficiency, then she’s probably costing too much money.” He continued, “Rule No. 2 - select the bull that best compliments the cow to produce the calf that best fits your market. So, with this we have to think a little deeper…”
Brown says at this point, a producer must consider their operation’s marketing plan, what the strengths and weaknesses are in their cows and what characteristics should a bull possess to best blend with your cows to produce the calf that fits your market.
“Rule No. 3 - select the breeding system that best fits your management,” he concluded. “As we look a different management, some people want to be intensely managed - those high metabolism people that want to be going and doing something; can’t sit still. They can do more things that are intensive in management but have opportunity for increased return.
“There are other people that love the lifestyle of ranching but don’t want it to be an intensive burden on the work load. I believe it is important to fit the management to your personality and your strengths, so you can enjoy your business.”
From a broader perspective, Brown also says that producers and the industry as a whole must recognize what is going on around them and the fact that today’s consumer is changing from what we have always known. To keep up, he insists the producer must start changing, too.
“We produce food - that’s my primary role as a producer is to produce food and care for the environment,” Brown said. “With that, we’ve got to become more efficient at producing a better product with less cost and better value for the consumer. And, we need to produce more of what they want.”
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