Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   
   

Agricultural News


Indigo Ag Launches Innovative New Platform Designed to Connect Grain Buyers Direct to Producers

Fri, 12 Oct 2018 11:48:01 CDT

Indigo Ag Launches Innovative New Platform Designed to Connect Grain Buyers Direct to Producers A new company called, Indigo Ag, is rolling out its program for growers to sell their grain- from small quantities to large volumes- directly to buyers who pay a premium for it. David Perry, chief executive officer of the four-year-old company, spoke about Indigo’s model and how producers can forge a profitable partnership with the business recently with farm broadcaster, Ken Root, of the Iowa Agribusiness Network. You can listen to their complete conversation by clicking or tapping the LISTEN BAR below at the bottom of the page.


“As we’ve matured as a business, we’ve really began to focus more and more on the agricultural supply chain, and we recently launched Indigo Marketplace which is a digital grain marketplace that connects buyers of grain directly with the farmers that produce it,” Perry explained. “We think that is a really important step in improving agriculture’s and farmers’ profitability.”


If Indigo Marketplace takes off as intended, Perry says the platform will eventually become the place everybody who wants to buy grain goes and everyone who is selling grain goes to facilitate that transaction.


“We’re seeing that already,” Perry remarked. “We have over $2 billion worth of bids in the marketplace and those buyers range from end users and processors like flour mills, breweries, feed facilities to local grain elevators.”


A unique trait of this model is that it offers customers access to a trend of growing popularity; something the market has started to specifically request and is willing to pay for - the preservation of grain identity. Perry says the Indigo Marketplace model establishes a system that can trace grain from its origin all the way to the customer.


“It’s a big deal for customers. Identity preservation essentially allows you to do two things. It allows you to specify how you want something grown and know you’re getting the grain that way. And, two, it allows you to tell your customers about the source of their food. Customers increasingly are caring more about that.”


By contracting with Indigo, producers will now have the ability to command a premium for their grain if certain predetermined standards of quality are met upon delivery.


“Today in Marketplace, we have bids that are willing to pay 50-75 cents above the market price for wheat with certain qualities,” Perry said. “This is all relatively new, but our early experience is that buyers are more than willing to pay a premium if it offsets some other costs for them.”


Learn more about Indigo Ag and Indigo Marketplace, by visiting their website, or listen to Perry and Root speak candidly about the program’s early success by clicking or tapping the LISTEN BAR below.



   




   

Listen to Perry and Root speak candidly about the program's early success by clicking the bar below.
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Hereford Association Overhauls Breed's Genetic Evaluation System, Leverages Its Value Programs  Wed, 20 Feb 2019 17:01:42 CST
  • Checking in on the Beef Checkoff- OK Beef Council Steven Adams Promo Videos Win at Film Festival  Wed, 20 Feb 2019 16:01:46 CST
  • OSU and Langston University Join KSU in Multi-Institutional Team to Tackle Ag Data Use Challenges  Wed, 20 Feb 2019 15:25:43 CST
  • Feeder Steers Sell Mostly Steady, Heifers 1.00 to 3.00 Higher on Wednesday at OKC West Livestock  Wed, 20 Feb 2019 15:18:22 CST
  • Wednesday Market Wrap-Up with Justin Lewis  Wed, 20 Feb 2019 15:12:57 CST
  • Wednesday Afternoon Market Wrap-Up with Carson Horn   Wed, 20 Feb 2019 15:10:23 CST
  • Sirloin Club Event Raises Bucks for 2019 OYE- and Offers First Look at Academic All State Honorees  Wed, 20 Feb 2019 07:48:26 CST
  • OSU's Amy Hagerman Gives Farmers Insight into All the 2018 Farm Bill Provisions Offer  Tue, 19 Feb 2019 21:44:24 CST

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Herbs Herb Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Oklahoma City Farm Show Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com


       
       
    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.