Certified Angus Beef's John Stika Says Brand's 40 Years of Success is Amazing, Continues to GrowMon, 05 Nov 2018 14:27:24 CST
Stakeholders of the American Angus Association from across the country are gathered this week in Columbus, Ohio for the organization’s annual convention which is focused this year on celebrating the Certified Angus Beef brand’s 40th anniversary. Radio Oklahoma Ag Network Farm Director Ron Hays is there and spoke with John Stika, CAB’s chief executive officer, who remarked about the amazing success the brand has had over the past four decades.
“It has been an amazing time to be a part of Certified Angus Beef and I’ve been a part of it now for 20 years, so half of its 40-year lifetime,” he said. “Where we’re at today, starting with one pound sold in 1978, this past year we sold 1.212 billion pounds of CAB here in the US and 50 other countries around the world. It’s been really interesting to see.”
Stika says that people often refer to CAB as an overnight success. But he says it has taken this long, forty years, for the brand to actually mature. The good news is that the brand continues to grow, too, up another 8 percent just this past year domestically and up 18% or more outside of the US. Today, CAB’s international business represents a third of the brand’s growth - a trend that has been sustained for the last two years in a row.
“This doesn’t happen by itself,” Stika said. “We’ve seen that demand continue to grow but what’s really allowed this brand to reach the level that it has today, has been the American farmers and ranchers raising Angus cattle and commercial producers across the country, who really stepped up and supplied that demand. With the genomic tools, EPDs and all the things we have to better understand how to manage and breed cattle - I think there is still a lot of opportunity for us.”
Listen to CAB’s John Stika speak with Ron Hays about the brand’s 40-year success at the 2018 American Angus Association Convention, on today’s Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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